Google has announced a new tool that promises the ability to "flip through articles really fast without unnatural delays, just as we can in print." Enter Fast Flips, combining the "best elements of print and online media" while cutting down on the time you spend waiting for media-rich websites to load. That's the word according to Google, at least.
Visiting Fast Flip you'll be faced with streams of news, stacked one above the other. You've got one stream for popular news, one for popular topics, one for source, etc. Clicking the arrow on the side flicks the stream to the next row of articles and you basically keep flipping until you see something you like.
If you're like us, you're going to take one look at Fast Flip and notice one thing almost immediately: where the heck are all the ads? I'm looking at the New York Times and I'm not seeing any ads. How are they going to make money? Well, don't worry. Google partnered with three dozen publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. All of these will receive a cut of revenue garnered from contextually relevant ads.
Check out Fast Flip below and let us know what you think!
