Being a CPU supplier of the US$100-laptop project launched by the One Laptop per Child (OLPC) non-profit organization, the so-called "non-profit" project should not be judged as a money-losing order in terms of general business strategies, according to Henri Richard, vice president of worldwide sales at Advanced Micro Devices (AMD). Instead, AMD sees the project as an opportunity to help the company step into emerging markets and increase market share, said Richard at a DigiTimes International Newsmakers of 2005 seminar held in Taipei on March 2.
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