Survey Says Microsoft Winning Mac vs. PC Battle

By now we’re very well acquainted with the back and forth game that Apple and Microsoft play with their television ads.

Apple’s ran those “I’m a Mac” ads for years, which hopes to convince the customer that Macs are cool and easy to use, while PCs are for boring accountants who like being riddled with computer problems.

After years of that, Microsoft recently launched a reported $300 million ad campaign that includes the Laptop Hunters television commercial series. The Laptop Hunters series shows fictional – but somewhat realistic – shoppers looking for a notebook. The running theme in each ad is that the MacBook is too expensive and the PC is the better buy.

Those ads are working.

At least that’s the findings of a study done by BrandIndex, who asked 5,000 people whether or not they believe they get good value for their money from a PC or Mac.

Apple had its highest BrandIndex rating in late winter, according to Ad Age, with a score of 70 on a scale of -100 to 100 (zero means neutral). Apple today sits at a much lower rating of 12.4.

Microsoft sat near zero in early February to a value-perception score of 46.2 presently, noted the report.

The shifts found by BrandIndex in value-perception are interesting in that Apple fell as Microsoft rose. Could this be attributed to Laptop Hunters? Perhaps, which also strikes at a particularly price-sensitive time in the consumer market.

Source: Ad AgeSource: Ad Age

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  • SirCrono
    When it comes to Mac vs PC, yeah a PC is usually better.

    There, I fixed it for ya.
    27
  • tuannguyen
    sneakypeteTo the Editor:After yet two more Apple bashing stories today ("Survey Says Microsoft Winning Mac vs. PC Battle" AND "Apple: Careful, Our Earbuds May Shock You"), I will not return to your website again. While I used to enjoy your site's informative articles on hardware, I'm tired of the anti-Apple slant of your featured stories (particularly the headlines which are designed to appeal to your obvious WinTel majority readers). After reading the phony spin of your "news" reports, I then move to the story comments where I have to read dozens of Microsoft fanboys rail against the Apple empire at about a 20:1 ratio. And now I'm about sick of it.You, your website and your MS idiot fanboy readers can all kiss my as*. I hope Tom's Hardware dies a quick death and ends up in the Internet dustbin like all the other completely biased but now irrelevant websites.


    sneakypete -

    I'm not really sure what you're referring to in terms of "Apple bashing" since we didn't say anything to "bash" Apple. We just reported what's going on.

    It's also ironic that you're accusing the editor (me) of bashing Apple and being anti-Apple, when I wrote this:

    http://www.tomshardware.com/reviews/apple-mac-leopard-windows-vista,1985.html

    Which was slammed by almost everyone who commented in the article.

    For the record, I have a Mac, so the basis for your complaint is completely off.

    / Tuan
    21
  • stryk55
    sneakypeteTo the Editor:After yet two more Apple bashing stories today ("Survey Says Microsoft Winning Mac vs. PC Battle" AND "Apple: Careful, Our Earbuds May Shock You"), I will not return to your website again. While I used to enjoy your site's informative articles on hardware, I'm tired of the anti-Apple slant of your featured stories (particularly the headlines which are designed to appeal to your obvious WinTel majority readers). After reading the phony spin of your "news" reports, I then move to the story comments where I have to read dozens of Microsoft fanboys rail against the Apple empire at about a 20:1 ratio. And now I'm about sick of it.You, your website and your MS idiot fanboy readers can all kiss my as*. I hope Tom's Hardware dies a quick death and ends up in the Internet dustbin like all the other completely biased but now irrelevant websites.



    This is a report of a study done by BrandIndex. Don't be a jerk...
    14
  • Other Comments
  • PanSola
    When it comes to Mac vs PC, yeah a PC is usually cheaper.


    Especially if it comes with Linux instead of Windows.
    2
  • SirCrono
    When it comes to Mac vs PC, yeah a PC is usually better.

    There, I fixed it for ya.
    27
  • starhoof
    Its about time Microsoft made a good tv ad. Its good that they are hitting the fact that macs are overpriced, and that you pay more for the brand, than anything else.... way to go, in my opinion more competetive than mac ads.
    4