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Google Runs 3-month Old Video as Super Bowl Ad

By - Source: Tom's Hardware US | B 20 comments

How would YOU impress a French girl?

Google, with its ever-expanding line of offerings drilling through to all parts of the world, has made its splash into the world of Super Bowl commercials.

Yesterday, it aired this simple but compelling ad entitled Parisian Love.

Parisian Love

Unlike most of the other expensive TV spots, the ad wasn't created just for the Super Bowl. Google CEO Eric Schmidt shared on the official company blog that the ad is over three months old.

"We didn't set out to do a Super Bowl ad, or even a TV ad for search," Schmidt wrote. "Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a wider audience."

At present time, the ad has under 2 million views online; the estimated worldwide audience of Super Bowl viewers is 1 billion people. Yes, we'd agree that it is a wider audience.

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Top Comments
  • 23 Hide
    PieceMaker42 , February 8, 2010 7:38 PM
    It was a great commercial that demonstrates how central search engines have been to our lives since their induction only a few short years ago. Where we get our knowledge now is so different from a few years ago. It is amazing how things can change in a decade.
  • 16 Hide
    brendano257 , February 8, 2010 7:40 PM
    Very nice commercial....

    Too bad it can't make every decision for you like Bing can...

    /sarcasm

    I liked it, pretty good for being unintentional.
  • 12 Hide
    Anonymous , February 8, 2010 8:17 PM
    Worldwide TV viewers don't see the US commercials anyway so remove a zero from that count...
Other Comments
    Display all 20 comments.
  • 23 Hide
    PieceMaker42 , February 8, 2010 7:38 PM
    It was a great commercial that demonstrates how central search engines have been to our lives since their induction only a few short years ago. Where we get our knowledge now is so different from a few years ago. It is amazing how things can change in a decade.
  • 16 Hide
    brendano257 , February 8, 2010 7:40 PM
    Very nice commercial....

    Too bad it can't make every decision for you like Bing can...

    /sarcasm

    I liked it, pretty good for being unintentional.
  • 3 Hide
    doomtomb , February 8, 2010 7:45 PM
    1 Billion people watched the Super Bowl? There's 300 Million people in America. So you are telling me that every single person in the United States was watching the Super Bowl plus an additional 700 Million people from around the world that have nothing to do with American football? Where do you get your facts?
  • 4 Hide
    grillz9909 , February 8, 2010 8:05 PM
    doomtomb1 Billion people watched the Super Bowl? There's 300 Million people in America. So you are telling me that every single person in the United States was watching the Super Bowl plus an additional 700 Million people from around the world that have nothing to do with American football? Where do you get your facts?


    That's no doubt a big number, but you're forgetting that American T.V. shows are broadcast worldwide. Heck do you think only Germany and Brazil (I know there are A LOT more countries than that) watch FIFA? Popular sports events like this don't pertain to just the home country.
  • 4 Hide
    kravmaga , February 8, 2010 8:06 PM
    doomtomb1 Billion people watched the Super Bowl? There's 300 Million people in America. So you are telling me that every single person in the United States was watching the Super Bowl plus an additional 700 Million people from around the world that have nothing to do with American football? Where do you get your facts?


    Ironically, perhaps the nfl commentaries which you can find a debunk to on the first page of a google search using the relevant keywords?
    And I quote:

    “available to an estimated worldwide audience of 750 million to 1 billion people.”
    “We do know U.S. viewership because Nielsen tells us,” McCarthy added.

    However, Nielsen cannot pinpoint how many people watch the game beyond American borders because “we are only able to track national numbers,” said Brandi Preston, a spokeswoman for Nielsen Media Research.
  • -1 Hide
    mdillenbeck , February 8, 2010 8:14 PM
    Just watched the video, and a quote from the movie Fight Club best sums up my reaction to is:

    "My father never went to college so it was really important I go to college. After college, I called him long distance and said, now what?
    My dad didn't know, so he said get a job.

    "When I got a job and turned twenty-five, long distance, I said, now what? My dad didn't know, so he said, get married.

    "I'm a thirty-year-old boy, and I'm wondering if another woman is really the answer I need."

    -----------------------------------------------------------

    That, or Lard's song 'Mate, Spawn, and Die' - for those who don't know, an excerpt:

    "In one corner of the ring
    That cherished myth
    Falling in love magically solves
    Every problem you've ever had

    In the other corner
    Spoon size shredded dreams
    The Gods must be lazy
    The movie goers must be crazy"
  • 12 Hide
    Anonymous , February 8, 2010 8:17 PM
    Worldwide TV viewers don't see the US commercials anyway so remove a zero from that count...
  • 5 Hide
    lejay , February 8, 2010 8:40 PM
    I'm not from the us and I watched it. I know most of my friends, who are also not from the us (Europe, Australia, Canada) watched it.
    The ads were local though, so no Google ad here (Canada).
  • 1 Hide
    cadder , February 8, 2010 8:46 PM
    I thought it was a good commercial, very effective, although boring visuals.

    Personally, I have nothing that would impress a French girl unless she likes southern accents.
  • 1 Hide
    bennyaltuca , February 8, 2010 9:26 PM
    the kiler was the crib. thats the main reason for people liking it so much.. and here in mexico i know to many people watched the superbowl.

    also, tho i didnt watch i know that they did air american commercials here.
  • 0 Hide
    phexac , February 8, 2010 9:46 PM
    Yeah the actual number I heard in the news was 100 million. There is no way in hell it was 1 billion people. Not even half of people in the US watched it. And outside of the US no one gives a shit about American football, so the viewership of SB outside of the US can be estimated at roughly zero people. I think tom's just needs to count its zeroes.
  • -1 Hide
    flea420 , February 9, 2010 12:18 AM
    PieceMaker42since their induction only a few short years ago.


    What!? Where have you been the last 15 years? hahaha
  • 2 Hide
    skine , February 9, 2010 12:37 AM
    flea420What!? Where have you been the last 15 years? hahaha

    For people over 20, 15 years is the shortest long time imaginable.
  • 1 Hide
    king421 , February 9, 2010 2:08 AM
    pretty sure Super Bowl doesn't have 1 billion viewers worldwide. That's the number for the World Cup, not the Super Bowl.
  • 0 Hide
    killerclick , February 9, 2010 9:05 AM
    Amazing ad. Probably took an afternoon to produce... yet so powerful.
  • 0 Hide
    eyemaster , February 9, 2010 11:55 AM
    That ad is discriminatory towards French girls... ha ha, just kidding.
  • 0 Hide
    tsnorquist , February 9, 2010 12:03 PM
    0:26 - Google Search, "Who is The Stig" lmfao.
  • 0 Hide
    thearm , February 9, 2010 3:41 PM
    Smart. Ad space during the super bowl is already LOTS and LOTS of money. Google saved money by not making a new commercial.
  • 1 Hide
    tag_24 , February 10, 2010 5:08 AM
    How is "jobs in Paris" relate to USA SuperBowl?

    USA economy is so bad that Google promote emigration from USA to France now?
  • 0 Hide
    tj_the_first , February 10, 2010 8:21 PM
    "Available to 1 billion viewers". Available being the key word.

    This ad is so Google - simple, uncluttered and functional. I like it.