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iPad Expected to Lose Market Share to Android in 2013

By - Source: Tech-Thoughts | B 24 comments

Android tablets expected to overtake iPad's market share by mid-2013.

Sameer Singh, an analyst with mergers and acquisitions consulting group Finvista Advisors, expects Android tablets to overtake the iPad in market share by mid-2013.

While Apple's iPad has remained the market leader for the past few years, its share has decreased with the introduction of several Android-powered tablets. For the third quarter of 2010, the iPad dominated 87 percent of the market. However, for 2012's third quarter, that number became 50.4 percent.

Singh stressed that the trend will continue, with the market share owned collectively by Android tablets due to surpass the iPad's during the first half of 2013. When analyzing market trends, Singh found that the pace of growth in Android tablet shipments bested that of the iPad in six out of the last eight quarters.

The third quarter, in particular, experienced a considerable decrease in iPad sales due to rumors of the iPad Mini, as well as the introduction of the iPad 4. Based on past results, iPad shipments should have increased by 10 to 15 percent during the last quarter, but they fell by 18 percent instead.

Android tablet shipments, meanwhile, increased from the first quarter to the third quarter. According to the analyst, the growth will continue with more Android manufacturers following the path of the low-cost Amazon Kindle and Google's own Nexus 7.

"OEMs (original equipment manufacturers) have learnt from Amazon's model that diversified price points would help expand the market and take share from the iPad," Singh said. "This has resulted in far more broad-based growth, which is not only sustainable, but should result in an accelerated ramp up of sales over the next three to four quarters."

Apple had previously announced that the iPad has sold over 100 million units since the first model launched in 2010. An analyst is also expecting the tablet to sell over 100 million units in 2013 alone, which will be spearheaded by the iPad Mini -- the device, along with the iPad 4, sold three million units in three days.

 

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Top Comments
  • 20 Hide
    dark_knight33 , November 14, 2012 4:37 AM
    Finally, people are shaking off the reality distortion field.
  • 16 Hide
    Phenis , November 14, 2012 4:37 AM
    Zak, why is it that you ONLY ever post news about Apple and its endeavors?

Other Comments
  • 20 Hide
    dark_knight33 , November 14, 2012 4:37 AM
    Finally, people are shaking off the reality distortion field.
  • 16 Hide
    Phenis , November 14, 2012 4:37 AM
    Zak, why is it that you ONLY ever post news about Apple and its endeavors?

  • 7 Hide
    capt_taco , November 14, 2012 5:07 AM
    In other news: The sky is blue. The earth revolves around the sun. Smoking causes cancer. Did I miss anything else obvious that people have figured out?
  • 4 Hide
    Gundam288 , November 14, 2012 5:07 AM
    PhenisZak, why is it that you ONLY ever post news about Apple and its endeavors?

    I could have swore he posted one about windows 8 recently. Maybe I am just mistaken from all the apple news he posts.
  • -8 Hide
    DjEaZy , November 14, 2012 5:55 AM
    ... still it's apple... one against all of android... i mean... even if apple had 30% of market share, apple got the profits... but android profits are split on all the android tablet manufacturers... and the mass is achieved with crappy noname android phones and tablets too... so?
  • 0 Hide
    cats_Paw , November 14, 2012 6:22 AM
    Cool! I was interested in Nvidia powered tablet since i heard about it, but those were quite expensive. With so much war among those, i might get myself a tablet later on.... i just dont know what for...
    Can you play normal games on tables, or you need a certain format made specificly for tablets?

    Having with me something to watch broodwar replays... i like that. Or play dungeon keeper while on a plane...
    Or ... well, somthing like that.
  • 6 Hide
    Kami3k , November 14, 2012 6:25 AM
    nodeffectOn tomorrow's news: Android might lose market share to iPad in 2014.... The day after tomorrow: The new Nexus sold more than the new iPad... Meanwhile: The all new iPhone 6 expect to sell more than all android devices combined...


    LOL, Android about double the market share, deluded cultist.
  • 7 Hide
    freggo , November 14, 2012 6:34 AM
    PhenisZak, why is it that you ONLY ever post news about Apple and its endeavors?


    Not that I care one way or another, but wouldn't it make sense if someone specialized in Apple as their OS and Hardware is vastly different Then, say Windows PCs or Android hardware?
    Newspaper reporters specialize too, either in domestic news, foreign news, sports, technology etc.

    Just my 3 cents (damn inflation).
  • 9 Hide
    Thomas Creel , November 14, 2012 8:59 AM
    I never liked Android but I always hated Apple...
  • 2 Hide
    house70 , November 14, 2012 10:27 AM
    nodeffectOn tomorrow's news: Android might lose market share to iPad in 2014.... The day after tomorrow: The new Nexus sold more than the new iPad... Meanwhile: The all new iPhone 6 expect to sell more than all android devices combined...

    IDK what you've been smoking, but please do share some of that sh1t.


    DjEaZy... still it's apple... one against all of android... i mean... even if apple had 30% of market share, apple got the profits... but android profits are split on all the android tablet manufacturers... and the mass is achieved with crappy noname android phones and tablets too... so?

    Logic fail on sooo many levels...Since you end with a question allow me to educate you:
    -you compare a company with an OS to make the point that one single company makes more profits than others, but it's like saying HP is better that Windows because they made more profits. Completely illogical comparison.
    -then you switch 180 degrees and say that the OEMs that use Android have to split said profits, as opposed to Apple, to make the point that Apple is more profitable than any of them. Let alone the fact that the article was not about comparing profits, but market share, you conveniently split the category you have created in the first comparison to use individual components in another comparison vs. the same company (Apple), i.e. you twist your own logic to attain whatever result you deem appropriate.
    That is, even if the reality contradicts it, and Android OS global usage is more than twice the iOS usage.

    Son, this was too easy. Nice try, though.
    Last but not least, since the SGS3 is the best selling phone in the world, I would hardly call that a crappy device from a no-name manufacturer... esp. considering that Apple depends on the same manufacturer for their device's hardware.
  • 0 Hide
    house70 , November 14, 2012 10:31 AM
    Cats_PawCool! I was interested in Nvidia powered tablet since i heard about it, but those were quite expensive. With so much war among those, i might get myself a tablet later on.... i just dont know what for...Can you play normal games on tables, or you need a certain format made specificly for tablets?Having with me something to watch broodwar replays... i like that. Or play dungeon keeper while on a plane...Or ... well, something like that.

    You need to decide the platform you want to run on your tablet; since you mentioned Nvidia, I would assume you mean Tegra3-based tablets that run Android, so pretty much any game out there on Google Play should run just fine on it.
    For travel entertainment I would recommend something along the lines of Nexus 7. Great specs, battery life and timely updates from Google for the foreseeable future.
  • 0 Hide
    leandrodafontoura , November 14, 2012 11:11 AM
    I really dont see this happening on the tablet market. Maybe on the smartphone
  • 1 Hide
    cptnjarhead , November 14, 2012 11:17 AM
    "iPad Expected to Lose Market Share to Android in 2013"
  • 0 Hide
    cptnjarhead , November 14, 2012 11:26 AM
    cptnjarhead"iPad Expected to Lose Market Share to Android in 2013"

    forgot to add my comment. :) 
    not say that one is better than the other but, that statement seems wrong.

    "ipad" is a single device and "android" is an OS on countless devices.
    I am not a fan of apple, but you could stack up the sales of any android tablet (even combine 3 or 4) against the ipad and we all know how the results would be.
    Totally different business models and both are successful.
    Besides, Open webOS will take over android and iOS in 2056 anyway :) 
  • 2 Hide
    Anonymous , November 14, 2012 11:40 AM
    [... still it's apple... one against all of android... i mean... even if apple had 30% of market share, apple got the profits... but android profits are split on all the android tablet manufacturers... and the mass is achieved with crappy noname android phones and tablets too... so?]

    That will be the first stage. At this stage, Android has majority of the market share while Apple still able to sell a respectable amount of units and profit per unit is still almost as good as before.

    Then come the second stage. As there are more users of Android now, the app ecosystem starts to switch in Android favor as more developers see the bigger market and putting more effort in Android development and less for iOS. Interesting and killer apps start to appear on Android first and only then port to iOS later. This remove the ecosystem advantage of iPad and create a vicious cycle that common users who just want to run some apps they like, starts to abandon iPad and move to Android.

    The third stage, as market share of iPad continues to shrink, iPad is no longer considered a status symbol or "premium" product. Those who used to buy iPad because it makes them look cool and feel cool, start to switch as well. Due to there are many buyers of Android products, economy of scale drives the raw material costs down. Android vendor starts to standardize in components and better and faster quality product is made, many are even better than iPad. At the end, only Apple loyalists are left.

  • 0 Hide
    Anonymous , November 14, 2012 11:53 AM
    [Having with me something to watch broodwar replays... i like that. Or play dungeon keeper while on a plane...]

    Haha, you specifically mention of two Windows/DOS games betray your intention to run old Windows/DOS games on a tablet. While Android has some DOSBox emulators, the lack of a physical keyboard makes them difficult to play. Even with a bluetooth keyboard, Android does not support some keystrokes that is available in DOS. As for iPad, do not even think about running old DOS games without jailbreaking.

    That leave you with, Windows 8. But if you are getting a Windows 8 tablet, why not just get a normal notebook or ultrabook in the first place? At any rate you will still need the keyboard and mouse pad to make it possible to interact with old Windows and DOS games.

    So the answer is, forget tablet. Just get a normal notebook for mobile gaming. If you really want to see how touch interface is like, there is always the convertible notebook called Dell XPS 12 duo.

    http://i.dell.com/sites/imagecontent/corporate/secure/en/PublishingImages/press-releases/XPS-Duo-12.jpg
  • 1 Hide
    yarmock , November 14, 2012 3:23 PM
    [... still it's apple... one against all of android... i mean... even if apple had 30% of market share, apple got the profits... but android profits are split on all the android tablet manufacturers... and the mass is achieved with crappy noname android phones and tablets too... so?]


    Yea.. NOONE has ever heard of Samsung, acer, asus, amazon, Google, Toshiba. You sir are a genius.
  • 1 Hide
    masterasia , November 14, 2012 4:51 PM
    Love my Nexus devices.
  • -2 Hide
    Anonymous , November 14, 2012 6:12 PM
    who cares.. when there is one specific android product that out sells an apple product.. please let me know.
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