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Rumor: Apple Still in Design Stage with iTV

By - Source: Wall Street Journal | B 21 comments

It may be a long while before consumers get their hands on the iTV.

The Wall Street Journal reports that Apple is currently working with component suppliers in Asia to test several designs of the rumored iTV.

Unnamed officials for various Apple suppliers claim that the iPad company has been working on testing a few iOS-based HDTV prototypes for a number of years. One of these test units even reportedly stems from a collaboration with Foxconn and Sharp.

That said, one official reports that Apple still hasn't "locked down" on a particular design, that it still isn't a "formal" project and is in the early stage of testing. However the Wall Street Journal points out that Apple generally tests and developes products internally before reaching out to its suppliers. This seems to indicate that Apple may have progressed to the next stage of its iTV development.

Now here's something to chew on: iTV may be why Foxconn is coming to North America. The company recently confirmed that it plans to expand its operations into the United States. Spokesperson Louis Woo said that Americans simply want more of their products manufactured locally, but first the company will need to work out the kinks in the supply chain, and hire on "high-value engineering talent" to replace cheap labor.

Prior to the Foxconn confirmation, a previous report said that Foxconn may focus its North American efforts on HDTV production. Even more, these factories will reportedly be highly automated and easier to manage. Add all those ingredients together, and you have Apple working on an HDTV that will be manufactured by Foxconn here in the States and mostly assembled by robots. The departments will be run by engineers hired here, trained overseas, and then brought back to work in the American Foxconn facility.

With all that out of the way, we know that Apple is trying to change the way we watch television much like the way it transformed the mobile phone and slate sectors. The current method of TV entertainment is supposedly "broken" according to the late Steve Jobs, and with Siri and Apple's innovative iOS platform, the company is understandably taking its time in getting it right.

Just recently Apple CEO Tim Cook implied to NBC that an Apple TV product is defimitely in the works. "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook said. “It’s an area of intense interest. I can’t say more than that.”

Meanwhile, earlier this month, Foxconn chairman Terry Gou reportedly said that talks to get an up to 9.9-percent stake in Sharp will not change even though Qualcomm offered the display manufacturer a cash injection, granting Qualcomm a 5-percent stake in Sharp. Gou said Foxconn and Sharp should reach a decision before the March 2013 deadline.

The news arrives after Sharp's mounting loses have taken their toll on the relationship with Foxconn over the last several months. However so far the two companies have not come to an agreement over how much will be invested into the display manufacturer.

As for the iTV, Apple still may have a long way to go before the device – whether it's another set-top box or an actual HDTV – will see the light of day. For years we've read reports that Apple is having difficulty in landing specific deals with content owners and cable operators. There's also a reported level of fear in that Apple could possibly dominate the entertainment market much like it has with the pre-Android mobile market with its iPad and iPhone. It will be interesting to see how Apple will change the face of the living room if everything falls into place.

 

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Top Comments
  • 10 Hide
    spartanmk2 , December 13, 2012 3:37 PM
    *Americans simply want more of their products manufactured locally*

    Haha thats a laugh. Since when do companies move their manufacturing infrastructure from one continent to another to satisfy the local populace's need for home built goods? Definitely not Apple.
Other Comments
  • 10 Hide
    spartanmk2 , December 13, 2012 3:37 PM
    *Americans simply want more of their products manufactured locally*

    Haha thats a laugh. Since when do companies move their manufacturing infrastructure from one continent to another to satisfy the local populace's need for home built goods? Definitely not Apple.
  • 8 Hide
    guru_urug , December 13, 2012 3:50 PM
    Psst....Apple, heres an idea...
    try a rectangle with rounded edges :p 
  • Display all 21 comments.
  • 0 Hide
    victorintelr , December 13, 2012 3:50 PM
    Well, seeing those ads of the cable providers where you can watch tv on your tablet, they are already changing the way people see tv, and the pay per view, also the smart tvs, apple is getting pretty late to this changing market. However Apple has lot of followers that will buy whatever it produces. If it comes with something completely out of the box that no one though about, might be successful, but it's already faceing a lot of competition. On my side I wouldn't buy one, and I don't even watch TV anymore (well, sometimes PBS, and when I had it, Discovery Channel).
  • 3 Hide
    victorintelr , December 13, 2012 3:52 PM
    guru_urugPsst....Apple, heres an idea...try a rectangle with rounded edges

    just don't try the swipe to unlock on the TV itself
  • 0 Hide
    apone , December 13, 2012 3:52 PM
    @ Spartanmk2

    Agreed, I remember the "Made in the USA" label slowly fading into oblivion during the 80's and 90's.
  • 4 Hide
    silverblue , December 13, 2012 4:18 PM
    I'm still wanting them to try and copyright "iTV"... :) 
  • 0 Hide
    glasssplinter , December 13, 2012 4:18 PM
    The longer this pos isn't on the shelves the better. Can hardly wait to buy a new tv that is round or triangular because crapple claims and of course wins the patent on a tv shape and all other designs are in direct violation.
  • 3 Hide
    eternalkp , December 13, 2012 4:23 PM
    "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” that's the dumbest statement i've ever heard.
    1080p & bluray was available back then?

    I can't wait for a $5,000 1080p iTV.
    Meanwhile, most 1080p LED tvs are bellow $1,000.
  • -1 Hide
    blakbird24 , December 13, 2012 4:33 PM
    This whole idea is already too late. Samsung is off and running with their smart TVs. I'm sure iTV will be a beautiful and well executed product, but by the time it comes out none of that will matter as Apple will have already lost the smartphone and tablet wars, and will be selling to a small niche audience. Apple needed this thing to launch before this holiday season. Even Q1 2013 is too late.
  • 0 Hide
    Anonymous , December 13, 2012 4:49 PM
    ITV is a Britsh Broadcast Company (http://www.itv.com/ and http://en.wikipedia.org/wiki/ITV) and not some cheap rebranded Foxconn tv set and sold at rip off prices to the masses of fools out there who will pay for it!
  • 0 Hide
    glasssplinter , December 13, 2012 4:56 PM
    Zarniw0OpITV is a Britsh Broadcast Company (http://www.itv.com/ and http://en.wikipedia.org/wiki/ITV) and not some cheap rebranded Foxconn tv set and sold at rip off prices to the masses of fools out there who will pay for it!


    I wonder if a class action lawsuit could be brought upon crapple since the users would be confused by the branding. "I thought I was getting cable service but instead I ended up with this tv." Hmm...crapple claimed their customers were stupid enough they couldn't read a box that said Galaxy on it, thought they were getting an ipad.
  • -1 Hide
    maverick1776 , December 13, 2012 5:24 PM
    Who wants a TV that cannot display porn?
  • 0 Hide
    guerrero , December 13, 2012 7:06 PM
    theyre gonna sue samsung for copying their ideas again :0
  • 0 Hide
    teh_dave , December 13, 2012 7:21 PM
    They're gonna make it look like an iPad and call it an iMaxiPad
  • 0 Hide
    Anonymous , December 13, 2012 7:41 PM
    Blakbird24, you must be kidding about samsung smart TV's ...
    Yes they are beautiful TV's, and yes they have a very nice picture quality but the smart part.... Chesus what an absolutely useless pos. The navigation and usability is at best on a windows 3.11 level with a T9 keyboard. Completely useless.
    And once you bought a new TV nothing new happens because the next years model is in the pipeline.
  • 0 Hide
    robochump , December 13, 2012 8:14 PM
    apone@ Spartanmk2 Agreed, I remember the "Made in the USA" label slowly fading into oblivion during the 80's and 90's.

    Especially since Asia has been manufacturing electronics for a long time now and have the process down with thousands upon thousands of skilled workers on hand. Not to mention its much cheaper to produce and manufacture products there as well (obviously).
  • 0 Hide
    keither5150 , December 13, 2012 8:22 PM
    They are simply going to stick an appleTV or a mac mini inside a regular TV. They will call it magical, and it will be shiny. Apple fans will be better off attaching a mac mini and hook it up to their already owned big screen. It will do the same thing. This itv is just another vessel for iTunes. It won't be anything different. It will be successful because of the shear number of itards out there. In fact I had a guy come up to me in the grocery store and tell me that my Note 2 was too big.( I was reading my list) I told him to just be happy with your shitty iphone. He then said "How did you know that I had an iphone" I said " Only iphone owners are jealous of other phones. Everyone else can appreciate a different phone now and then". This guy a few feet away spit out his coffee..... Back to itv..... I will stick with my HTPC and 26 TB between 2 machines.... and yes it can play shitty apps as well via intel app center... I think it's called.
  • 0 Hide
    mrrez , December 13, 2012 8:33 PM
    The might have trouble calling it iTV

    http://en.wikipedia.org/wiki/ITV
  • 0 Hide
    shine8210 , December 13, 2012 9:11 PM
    You cant use the tv without a iphone or ipad.
  • 0 Hide
    lingoes , December 14, 2012 12:17 AM
    Er maybe the iTV can manufactured in US as MBP, so we can "enjoy" Made in USA Apple products.
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