Intel's Medfield Not Achieving Huge Shipment Volumes
A report coming out of Taiwan suggests that Medfield is "struggling" against the ARM processor manufacturers.
The article comes just a day after Motorola announced its sleek Razr i smartphone with Intel's 2 GHz Z2480 Medfield processor. The Razr i will be available in Europe and Latin America only.
Digitimes noted that Intel has found customers in Orange, Motorola Mobility, Lenovo, ZTE and Lava International and that those who launched Medfield phones have seen "good" sales. There have been no blockbusters and overall sales volume are estimated to be rather modest due to the fact that only a few phones with Medfield have hit the market. Additional Medfield SKUs, however, are expected to become available in early 2013.
It is not surprising that Intel is hitting strong resistance from the mobile market, but to describe the situation as "struggling" may be a bit harsh. There has been a Medfield roadmap for 2012 and, with Motorola launching the Razr i, the initial plans appear to have been met. It was clear that Intel could not take over the mobile market within a few months and so far, Medfield may have achieved all that it was supposed to achieve: Intel has gained credibility that it can crank out a mobile processor that can compete with ARM.
Intel - Eh...barely (took a little over a year of design to implementation)
Intel, nothing but good points to you. Another competitor in the market is always good. ARM is pushing Intel to design more efficient CPU's and Intel is pushing ARM to design faster CPU's. No need for hate from a single consumer anywhere. Things are looking up, i was starting to get super bored on the desktop side CPU war (massacre?), glad too finally see some action from someone..anyone really lol.
And wasn't it determined that these CPUs are highly inefficient when it comes to video playback? Like, significantly worse than any other hardware platform (to the point where the device can only sustain like max 2 hours of video playback?
They probably are using it. How else would Intel have an ARM instructions set compatibility layer on their Medfield CPUs? Besides, Intel is doing this with x86 to prove that they can. Medfield was a proof-of-concept and its successors will be far better. That it came close to Krait, one of the best ARM designs, in performance per core is most certainly not a failure for a first-generation design.
Intel - Eh...barely (took a little over a year of design to implementation)
Intel, nothing but good points to you. Another competitor in the market is always good. ARM is pushing Intel to design more efficient CPU's and Intel is pushing ARM to design faster CPU's. No need for hate from a single consumer anywhere. Things are looking up, i was starting to get super bored on the desktop side CPU war (massacre?), glad too finally see some action from someone..anyone really lol.
In other words, someone at Intel knows nothing about marketing.
leaving the US out of this one huh.?
For 2012 through 2013 end, Intel manufactured approximately 24,882,339 Atom’s of all grades with review sources stating Pennfield/Medfield SOC phone operating power 18 mW to 1W. And for Tablet 2W idle to 4W active. Centerton Server SOC TDP 6.1 to 8.5w is aimed for 5w Duals at next generation Avoton, where industry sources suggest public power disclosure is an Intel disinformation overstated by 20%.
In addition for the Android/Chrome OS market, Intel has manufactured approximately 7,387,206 Celeron 7xx/8xx Series, average weighed price speed split on supply schedule $102 to $109, TDP 17w for systems that don’t need batteries because they have a power supply.
This analyst believes for open integration market, sans vertically integrated consumer electronics producers who fabricate their own ARM designs, Intel will be unstoppable in TV on the ability to supply good enough processor performance on the monopoly advantage of their price for dice area less than whole production cost.
Finally Intel is in the process of dumping a combination 16,714,451 Sandy Bride Celeron Value Desktop and Value Mobile TDP 35w and 17W respectively for prices substantially less than Intel variable and fixed cost which is a continuing antitrust violation; $50 and $86 respectively.
At these prices for CPU/GPU combos including provided at no cost in a bundled sales package, for COM in tethered systems Intel is systematically disabling ARM in its established industrial and commercial niches and surrounding ARM in its mobile stronghold.
Ivy Bridge dumping begins Q1 2013 with Celeron and Pentium brands continuing to displace competitive processors on Intel monopoly advantages. And where there is an actual cash sale, displaces channel financial ability to purchase anything else.
Mike Bruzzone
Camp Marketing