Intel's Medfield Not Achieving Huge Shipment Volumes
A report coming out of Taiwan suggests that Medfield is "struggling" against the ARM processor manufacturers.
The article comes just a day after Motorola announced its sleek Razr i smartphone with Intel's 2 GHz Z2480 Medfield processor. The Razr i will be available in Europe and Latin America only.
Digitimes noted that Intel has found customers in Orange, Motorola Mobility, Lenovo, ZTE and Lava International and that those who launched Medfield phones have seen "good" sales. There have been no blockbusters and overall sales volume are estimated to be rather modest due to the fact that only a few phones with Medfield have hit the market. Additional Medfield SKUs, however, are expected to become available in early 2013.
It is not surprising that Intel is hitting strong resistance from the mobile market, but to describe the situation as "struggling" may be a bit harsh. There has been a Medfield roadmap for 2012 and, with Motorola launching the Razr i, the initial plans appear to have been met. It was clear that Intel could not take over the mobile market within a few months and so far, Medfield may have achieved all that it was supposed to achieve: Intel has gained credibility that it can crank out a mobile processor that can compete with ARM.