Intel's Medfield Not Achieving Huge Shipment Volumes

The article comes just a day after Motorola announced its sleek Razr i smartphone with Intel's 2 GHz Z2480 Medfield processor. The Razr i will be available in Europe and Latin America only.

Digitimes noted that Intel has found customers in Orange, Motorola Mobility, Lenovo, ZTE and Lava International and that those who launched Medfield phones have seen "good" sales. There have been no blockbusters and overall sales volume are estimated to be rather modest due to the fact that only a few phones with Medfield have hit the market. Additional Medfield SKUs, however, are expected to become available in early 2013.

It is not surprising that Intel is hitting strong resistance from the mobile market, but to describe the situation as "struggling" may be a bit harsh. There has been a Medfield roadmap for 2012 and, with Motorola launching the Razr i, the initial plans appear to have been met. It was clear that Intel could not take over the mobile market within a few months and so far, Medfield may have achieved all that it was supposed to achieve: Intel has gained credibility that it can crank out a mobile processor that can compete with ARM.

 

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  • blazorthon
    Well, it's a fairly new product with not many models in the smart phone and tablet markets yet. Sales will probably pick up once dual-core models with good GPUs are available.
    10
  • rebel1280
    ARM - were better than you (tooke decades to get to the point they are today)
    Intel - Eh...barely (took a little over a year of design to implementation)

    Intel, nothing but good points to you. Another competitor in the market is always good. ARM is pushing Intel to design more efficient CPU's and Intel is pushing ARM to design faster CPU's. No need for hate from a single consumer anywhere. Things are looking up, i was starting to get super bored on the desktop side CPU war (massacre?), glad too finally see some action from someone..anyone really lol.
    10
  • Other Comments
  • blazorthon
    Well, it's a fairly new product with not many models in the smart phone and tablet markets yet. Sales will probably pick up once dual-core models with good GPUs are available.
    10
  • lamorpa
    It was 'struggling' even more before it was released (and before it was designed for that matter). It's just starting to be included in designs. Its current sales are meaningless.
    3
  • teh_chem
    I would still argue that smartphones need a better OS platform, not a beefier hyperthreaded intel processor.

    And wasn't it determined that these CPUs are highly inefficient when it comes to video playback? Like, significantly worse than any other hardware platform (to the point where the device can only sustain like max 2 hours of video playback?
    0