Microsoft Redefines ''PC'' to be ''Personalized Computing''
If you are pessimistic, you could interpret news coming out of Germany that Microsoft just buried the PC. Sort of.
Most of us have grown up knowing that "PC" stands for "personal computer", a phrase that dates back to computers that were once envisioned and built by IBM, but was ultimately used for any computer purchased for the home environment. For example, we also referred to our Commodore 64 and Amstrad CPC as "personal computers", even if that was not entirely correct.
Now it seems as if there is a need to redefine what the term PC really means.
That need arises from the discussion that the PC model as we know it is dying, and the fact that even Microsoft is talking about a "PC Plus era." The company's own Peter Jaeger, Senior Director DPE (Developer and Platform Evangelism) and a key executive of Microsoft Germany, told an audience at the IFA 2012 tradeshow that "PC" now stands for "personalized computing."
The idea behind the new definition is that only Microsoft has a platform for all types of computing devices, and is the only company that is able to deliver a cohesive computing experience. It may require some imagination and some time getting used to, but consumers should now consider the PC not as an actual device, but as an activity that can be tailored to your needs on any computing device.
According to heise.de, Jaeger noted that Microsoft is investing about $9.5 billion into research every year and has the necessary resources to "create the future."

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PC is not dead, but maybe ATX is on its last legs
I have to agree with what you said. Microsoft has been stagnant for far too long (since Ballmer). I think this fall will be a make or break moment for them. I fear it will be a break based on 8. I'm in IT and our CIO has stated we will not be migrating to windows 8. This is a first, we adopted every thing in the past right out of the gates.
Ironic that it 's third parties like the ones that make Classic Shell that put the Start Menu back as an option. Don't take credit for "personalized computing", Microsoft, it's third parties that are giving people more possibilities to customize their work environment as they want.
Your phone is a personal computer, you mean ATX don't you... just say "yes"
Third parties have always been the ones giving you customizability and MS fostered that by allowing anyone to write software for Windows, nothing is changing here
By who?
+1 This!