Microsoft Redefines ''PC'' to be ''Personalized Computing''

Most of us have grown up knowing that "PC" stands for "personal computer", a phrase that dates back to computers that were once envisioned and built by IBM, but was ultimately used for any computer purchased for the home environment. For example, we also referred to our Commodore 64 and Amstrad CPC as "personal computers", even if that was not entirely correct.

Now it seems as if there is a need to redefine what the term PC really means.

That need arises from the discussion that the PC model as we know it is dying, and the fact that even Microsoft is talking about a "PC Plus era." The company's own Peter Jaeger, Senior Director DPE (Developer and Platform Evangelism) and a key executive of Microsoft Germany, told an audience at the IFA 2012 tradeshow that "PC" now stands for "personalized computing."

The idea behind the new definition is that only Microsoft has a platform for all types of computing devices, and is the only company that is able to deliver a cohesive computing experience. It may require some imagination and some time getting used to, but consumers should now consider the PC not as an actual device, but as an activity that can be tailored to your needs on any computing device.

According to heise.de, Jaeger noted that Microsoft is investing about $9.5 billion into research every year and has the necessary resources to "create the future."

 

Contact Us for News Tips, Corrections and Feedback

Create a new thread in the US News comments forum about this subject
This thread is closed for comments
77 comments
    Your comment
    Top Comments
  • sheepsnowadays
    Sorry but PC will always mean personal computer
    29
  • phatboe
    Can someone please explain to me how MS can claim "PC" now means "personalized" when MS does not allow it's users the ability to "personalize" their own computer with the desktop UI of the users choice? Instead MS forces it's users to accept that the Metro/Win8 UI is what is best for them. That doe not sound very "personalized" to me.
    27
  • tpi2007
    They couldn't have been more incoherent if they wanted to. This is the Microsoft that removed the possibility to bypass the Metro start screen in Windows 8 (required making a file and putting it on the task scheduler), making you have to pass through it every single time before going to the desktop. Sure, they want you to look at tiles every single time you boot your computer and hopefully buy something from the store.

    Ironic that it 's third parties like the ones that make Classic Shell that put the Start Menu back as an option. Don't take credit for "personalized computing", Microsoft, it's third parties that are giving people more possibilities to customize their work environment as they want.
    25
  • Other Comments
  • DjEaZy
    ... MS is sad now... nobody anticipate the next thing from them... the rumormill for google and apple is working overtime, but M$ is trying to put trends that most of users don't want... there is no wow in M$...
    20
  • back_by_demand
    PC has meant personalized computing for a while now, almost everything is customisable from the skin to the ayout to the actual hardware. OK for those that thing it means the death of the ATX tower case then that already happened too, I have a HTPC I use for XBMC that is 10 times more powerful than my first ATX tower PC
    ...
    PC is not dead, but maybe ATX is on its last legs
    -25
  • classzero
    DjEaZy... MS is sad now... nobody anticipate the next thing from them... the rumormill for google and apple is working overtime, but M$ is trying to put trends that most of users don't want... there is no wow in M$...

    I have to agree with what you said. Microsoft has been stagnant for far too long (since Ballmer). I think this fall will be a make or break moment for them. I fear it will be a break based on 8. I'm in IT and our CIO has stated we will not be migrating to windows 8. This is a first, we adopted every thing in the past right out of the gates.
    22