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Microsoft Redefines ''PC'' to be ''Personalized Computing''

By - Source: Heise.de | B 77 comments

If you are pessimistic, you could interpret news coming out of Germany that Microsoft just buried the PC. Sort of.

Most of us have grown up knowing that "PC" stands for "personal computer", a phrase that dates back to computers that were once envisioned and built by IBM, but was ultimately used for any computer purchased for the home environment. For example, we also referred to our Commodore 64 and Amstrad CPC as "personal computers", even if that was not entirely correct.

Now it seems as if there is a need to redefine what the term PC really means.

That need arises from the discussion that the PC model as we know it is dying, and the fact that even Microsoft is talking about a "PC Plus era." The company's own Peter Jaeger, Senior Director DPE (Developer and Platform Evangelism) and a key executive of Microsoft Germany, told an audience at the IFA 2012 tradeshow that "PC" now stands for "personalized computing."

The idea behind the new definition is that only Microsoft has a platform for all types of computing devices, and is the only company that is able to deliver a cohesive computing experience. It may require some imagination and some time getting used to, but consumers should now consider the PC not as an actual device, but as an activity that can be tailored to your needs on any computing device.

According to heise.de, Jaeger noted that Microsoft is investing about $9.5 billion into research every year and has the necessary resources to "create the future."

 

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Top Comments
  • 29 Hide
    sheepsnowadays , September 6, 2012 6:33 PM
    Sorry but PC will always mean personal computer
  • 27 Hide
    phatboe , September 6, 2012 6:40 PM
    Can someone please explain to me how MS can claim "PC" now means "personalized" when MS does not allow it's users the ability to "personalize" their own computer with the desktop UI of the users choice? Instead MS forces it's users to accept that the Metro/Win8 UI is what is best for them. That doe not sound very "personalized" to me.
  • 25 Hide
    Sakkura , September 6, 2012 6:38 PM
    Screw you MS, the PC isn't yours to define.
Other Comments
  • 20 Hide
    DjEaZy , September 6, 2012 6:09 PM
    ... MS is sad now... nobody anticipate the next thing from them... the rumormill for google and apple is working overtime, but M$ is trying to put trends that most of users don't want... there is no wow in M$...
  • 22 Hide
    classzero , September 6, 2012 6:16 PM
    DjEaZy... MS is sad now... nobody anticipate the next thing from them... the rumormill for google and apple is working overtime, but M$ is trying to put trends that most of users don't want... there is no wow in M$...

    I have to agree with what you said. Microsoft has been stagnant for far too long (since Ballmer). I think this fall will be a make or break moment for them. I fear it will be a break based on 8. I'm in IT and our CIO has stated we will not be migrating to windows 8. This is a first, we adopted every thing in the past right out of the gates.
  • 13 Hide
    spentshells , September 6, 2012 6:18 PM
    This is part of the win 8 personalized bit... it's lame and unwanted and it certainly in no way comes off as professional.
  • 25 Hide
    tpi2007 , September 6, 2012 6:26 PM
    They couldn't have been more incoherent if they wanted to. This is the Microsoft that removed the possibility to bypass the Metro start screen in Windows 8 (required making a file and putting it on the task scheduler), making you have to pass through it every single time before going to the desktop. Sure, they want you to look at tiles every single time you boot your computer and hopefully buy something from the store.

    Ironic that it 's third parties like the ones that make Classic Shell that put the Start Menu back as an option. Don't take credit for "personalized computing", Microsoft, it's third parties that are giving people more possibilities to customize their work environment as they want.
  • 29 Hide
    sheepsnowadays , September 6, 2012 6:33 PM
    Sorry but PC will always mean personal computer
  • 23 Hide
    Vorador2 , September 6, 2012 6:33 PM
    This is so retarded i don't know where to begin.
  • 13 Hide
    molo9000 , September 6, 2012 6:36 PM
    uhm, personal computers were already called "personal computers" long before IBM entered the PC market. It's not a term invented by IBM.
  • 25 Hide
    DroKing , September 6, 2012 6:36 PM
    You can go cram that 8 up your ass Microsoft.
  • 4 Hide
    back_by_demand , September 6, 2012 6:37 PM
    tpi2007Don't take credit for "personalized computing", Microsoft, it's third parties that are giving people more possibilities to customize their work environment as they want.

    Third parties have always been the ones giving you customizability and MS fostered that by allowing anyone to write software for Windows, nothing is changing here
  • 25 Hide
    Sakkura , September 6, 2012 6:38 PM
    Screw you MS, the PC isn't yours to define.
  • 16 Hide
    applegetsmelaid , September 6, 2012 6:39 PM
    So you're telling me that I work on a "personalized computing" now?
  • 27 Hide
    phatboe , September 6, 2012 6:40 PM
    Can someone please explain to me how MS can claim "PC" now means "personalized" when MS does not allow it's users the ability to "personalize" their own computer with the desktop UI of the users choice? Instead MS forces it's users to accept that the Metro/Win8 UI is what is best for them. That doe not sound very "personalized" to me.
  • -1 Hide
    dimar , September 6, 2012 6:53 PM
    They should be seriously sued for this.
  • 6 Hide
    back_by_demand , September 6, 2012 6:55 PM
    dimarThey should be seriously sued for this.

    By who?
  • 10 Hide
    shafe88 , September 6, 2012 6:58 PM
    "Microsoft has a platform for all types of computing devices" All platform types my a$$. When Winhate(8) comes out retail and Win7 is no longer available the only platform Microsoft is going to have is tablets and phones.
  • 15 Hide
    theconsolegamer , September 6, 2012 7:11 PM
    phatboeCan someone please explain to me how MS can claim "PC" now means "personalized" when MS does not allow it's users the ability to "personalize" their own computer with the desktop UI of the users choice? Instead MS forces it's users to accept that the Metro/Win8 UI is what is best for them. That doe not sound very "personalized" to me.

    +1 This!
  • 19 Hide
    astonerii , September 6, 2012 7:12 PM
    Ironic how they argue personalized and then prevent people from enabling the start button in windows 8... Does not sound very personalizeable to me.
  • 7 Hide
    soo-nah-mee , September 6, 2012 7:19 PM
    In other news, Apple has confirmed rumors that "MAC" is now intended to stand for "Mostly Antiquated Computing".
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