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With today's introduction of its new 780G chipset, AMD is finally enabling users to build an HTPC or multimedia computer for HDTV, HD-DVD or Blu-ray playback that doesn't require an add-in graphics card. (AMD already included HDCP support and an HDMI interface in its predecessor chipset, the 690G.) The northbridge chip of the new 780G chipset also features an integrated Radeon HD3200 graphics unit that can decode any current high-definition video codec. As a result, CPU load is decreased to such a degree that even a humble AMD Sempron 3200+ is sufficient for HD video playback. Also, while Intel's chipsets get more power-hungry with every generation, AMD's newest design was designed with the goal of reducing power consumption. (Compare Prices on Radeon Video Cards)
The older 690G chipset was originally designed by ATI, and was essentially just rebranded with the AMD logo after the two companies merged. The new 780V and 780G chipsets unveiled today are the first chips to be designed since AMD's acquisition of ATI, and can thus be considered "real" AMD chips.
AMD has every reason to be proud of its design, which is one of the best chipsets we have ever tested. It bests Intel's chipsets in functionality, power consumption and production process. With the move to 55 nm, AMD was able to lower the power consumption of its chipset. Intel, on the other hand, still manufactures its G33 and G35 chipsets at 90 nm, resulting in a much higher thermal dissipation loss. The 780G chipset sets a new record for the lowest power consumption.