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Google Only Site to Surpass 100 Million Unique Visitors

Due to a change in its measurement system, analytic firm ComScore has increased Facebook's traffic figures, but Google still remains the dominant website in terms of the number of visitors on both desktop and mobile.

ComScore, a company that tracks website visitors and other similar data, revealed its new digital audience measurement and media planning tool in the form of the "Media Metrix Multi-Platform."

The platform is currently in a beta stage in the U.S., with its technology tracking metrics including audience size and demographics on desktop browsers and mobile devices. The new system also accounts for users utilizing multiple devices to access the sites.

"With smartphones and tablets accounting for a rapidly expanding share of digital media consumption, comScore recognized the need to evolve our industry-leading audience measurement product to better represent this new paradigm," Jeff Hackett, executive vice president of ComScore, explained. "By developing proprietary methods to account for multi-platform audience overlap, we have designed a truly unique and innovative solution."

For Facebook in particular, the Media Metrix Multi-Platform makes it the third-most-visited site on the web during September via 179,411,000 visitors. When judging by desktop traffic, it would drop to fourth place.

Google remains at the top spot by using either ComScore's new measurement strategy or its old platform. It was the only site to surpass 100 million unique visitors on both desktop and mobile.

ComScore said the platform will remain in beta over the next few months as the product is put through a comprehensive data review and validation with its clients. It stressed that publicly reported data should not be interpreted as official ComScore data/rankings.

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  • catbus1
    Obviously they excluded adult sites from the ranking.
    Reply
  • calguyhunk
    @ catbus - They didn't. There are so many of those sites, that no particular one would have this much traffic ;)

    Google enjoys virtual monopoly in a not-so well-contested category (search). Adult sites however are a dime a dozen and no site commands anywhere like the same following as Google does among net users in general IMO.
    Reply
  • chewy1963
    I would guess that alot of Chrome and Android users have Google as their start-up page.
    Reply
  • NuclearShadow
    I find these numbers to be extremely low. I understand that this is simply counting the month of September alone and not a all-time thing. But with sites like Facebook which have 1 billion registered users this would be a massive majority of users no longer using at all not even once a month.

    The 179,411,000 visitors number given must be not all unique themselves given that the article claims "Google Only Site to Surpass 100 Million Unique Visitors" We all know those people who check Facebook several times a day on several devices just one of these people could easily add up to 100 visits into that number for the month. It's just impossibly low, with the mix of the billion registered users and fanatics that almost live on it. If they hit less than 100 million unique this means less than 1 out of 10 members use the site and those that do use it averagely sign in once a month.

    I'm not trying to glorify or defend Facebook in anyway I don't even have a account. But clearly these numbers are quite off.
    Reply
  • wemakeourfuture
    NuclearShadowI find these numbers to be extremely low. I understand that this is simply counting the month of September alone and not a all-time thing. But with sites like Facebook which have 1 billion registered users this would be a massive majority of users no longer using at all not even once a month.The 179,411,000 visitors number given must be not all unique themselves given that the article claims "Google Only Site to Surpass 100 Million Unique Visitors" We all know those people who check Facebook several times a day on several devices just one of these people could easily add up to 100 visits into that number for the month. It's just impossibly low, with the mix of the billion registered users and fanatics that almost live on it. If they hit less than 100 million unique this means less than 1 out of 10 members use the site and those that do use it averagely sign in once a month.I'm not trying to glorify or defend Facebook in anyway I don't even have a account. But clearly these numbers are quite off.
    They're numbers for United States of America, not global.
    Reply
  • bentonsl_2010
    NuclearShadowI find these numbers to be extremely low. I understand that this is simply counting the month of September alone and not a all-time thing. But with sites like Facebook which have 1 billion registered users this would be a massive majority of users no longer using at all not even once a month.The 179,411,000 visitors number given must be not all unique themselves given that the article claims "Google Only Site to Surpass 100 Million Unique Visitors" We all know those people who check Facebook several times a day on several devices just one of these people could easily add up to 100 visits into that number for the month. It's just impossibly low, with the mix of the billion registered users and fanatics that almost live on it. If they hit less than 100 million unique this means less than 1 out of 10 members use the site and those that do use it averagely sign in once a month.I'm not trying to glorify or defend Facebook in anyway I don't even have a account. But clearly these numbers are quite off.
    What part of "unique visitors " do you not understand. You can sit there and visit a site 100000 times this month its counts as one.

    Also I have 4 Facebook account. A lot of ppl have a least 2. So 1 billion facebook account is not all that hard to come by.
    Reply
  • SneakySnake
    Bentonsl_2010What part of "unique visitors " do you not understand. You can sit there and visit a site 100000 times this month its counts as one. Also I have 4 Facebook account. A lot of ppl have a least 2. So 1 billion facebook account is not all that hard to come by.
    Why do you have 4 facebook accounts?
    Reply
  • mman74
    SneakySnakeWhy do you have 4 facebook accounts?
    Why do you care he has 4 accounts? A lot of people setup multiple accounts for a good number of reasons. Hobby and political groups, businesses, people who have just setup extra accounts by mistakes, MI6 spies, undercover law enforcement officers, criminals, bygamists or cheating partners, social climbers, Facebook systems developer or tester or maybe, just maybe he just wanted to. What's it to you?
    Reply
  • assasin32
    mman74Why do you care he has 4 accounts? A lot of people setup multiple accounts for a good number of reasons. Hobby and political groups, businesses, people who have just setup extra accounts by mistakes, MI6 spies, undercover law enforcement officers, criminals, bygamists or cheating partners, social climbers, Facebook systems developer or tester or maybe, just maybe he just wanted to. What's it to you?
    Or they did what I did, have the real facebook account they log into once every few weeks to be able to keep in contact with old friends you don't see anymore. And setup another one to log into sites that have facebook login so you don't have to register for their website.
    Reply
  • deadlockedworld
    How is Yahoo this high? I mean I get that they own a ton of stuff ... but still.
    Reply