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Asus Endeavours into SSDs: A ROG PCIe 4.0 x4 Drive Incoming

Asus
(Image credit: Asus)

Being the world’s largest maker of motherboards and one of the world’s largest producers of PC hardware in general, Asus supplies almost everything imaginable, from humble mouse mats to large-format displays. But there are a few things that are missing in Asus’s portfolio; among them are solid-state drives. But it looks like the company will fill this gap real soon.

The company posted a teaser with its ROG Strix SQ7 drive over on its Taiwanese Facebook page on Saturday, just weeks ahead of the looming Computex 2022 trade show. The ROG Strix SQ7 will contend with the best SSDs today.

The teaser does not mention detailed technical specifications of the product but only says that this is a 1TB M.2-2280 drive with a PCIe 4.0 x4 interface that is ‘coming soon.’ Additionally, the drive comes with a simplistic graphene heat spreader to fit into desktops, laptops, and potentially the Sony's latest PlayStation 5 console.

(Image credit: Asus/Facebook)

The rather simplistic graphene heat spreader is not an indicator of anything. It can hide a modest mid-range turnkey SSD solution or a custom high-performance drive with a proprietary controller and firmware (Samsung’s top-of-the-range 980 Pro client SSD comes with a graphene heat spreader, for example). Given that this is Asus’s first hooray into internal SSDs, we believe it is reasonable to assume that the company is using a turnkey solution, yet with some customizations to justify the Asus ROG branding. Meanwhile, a 1TB capacity indicates that Asus wants to address the sweet spot of the gaming SSD market.

Virtually all leading gaming hardware makers (Gigabyte, MSI, to name a few) started to offer SSDs in recent years. Of course, it is a risky business as SSD costs and prices fluctuate because of fluctuating 3D NAND prices, and competition is cutthroat. Still, you get a steady revenue stream from loyal customers and additional exposure to your brand as a reward.

Enthusiasts who buy leading-edge hardware, such as platforms based on Intel’s 12th Generation Alder Lake processors, eagerly await SSDs with a PCIe 5.0 x4 interface. Unfortunately, these SSD platforms will not be ready for prime time for some time, so Asus is proceeding with a PCIe Gen4 drive. After all, the first product is always a test, so why not go with a proven platform?

Anton Shilov
Anton Shilov

Anton Shilov is a Freelance News Writer at Tom’s Hardware US. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

  • Captain Discombobulate
    Can't wait to see the price of this. ;)
    Reply
  • WrongRookie
    About time Asus decided to venture into SSDs! I always thought to myself that if ROG could make it as everything even in graphic cards, then it should also work as SSDs. I wonder why it took Asus so long to get into SSDs? I also wonder if they can bring in the Tuf Gaming brand and offer Sata SSDs and gen 3 SSDs at that.

    It will be interesting to see what controller this SSD will use as well as how fast it can be compared to the competition.

    I wonder whatever happened to this one Asus worked on...

    k9qwBzvKAG8View: https://youtu.be/k9qwBzvKAG8
    Reply
  • Alvar "Miles" Udell
    Given that this is Asus’s first hooray into internal SSDs, we believe it is reasonable to assume that the company is using a turnkey solution, yet with some customizations to justify the Asus ROG branding.

    Put me down for the "Performs more poorly than the Samsung 980 Pro and WD Black SN850 yet costs more" bet. See also:

    Gigabyte Aorus Gen4 7000s M.2 NVMe SSD Review: Nanocarbon Cooled for Speed | Tom's Hardware (tomshardware.com)

    MSI Spatium M480 M.2 NVMe SSD Review: Classy Looks and Speed | Tom's Hardware (tomshardware.com)
    Reply
  • WrongRookie
    Alvar Miles Udell said:
    Put me down for the "Performs more poorly than the Samsung 980 Pro and WD Black SN850 yet costs more" bet. See also:

    Gigabyte Aorus Gen4 7000s M.2 NVMe SSD Review: Nanocarbon Cooled for Speed | Tom's Hardware (tomshardware.com)
    MSI Spatium M480 M.2 NVMe SSD Review: Classy Looks and Speed | Tom's Hardware (tomshardware.com)

    Nobody is expecting Asus's SSD to be better than the 980 or SN850. What people expect from the Asus SSD is to be like how the ROG brand is which is deliver performance for gamers and considering drives like Silicon Power XPower XS70 are also fine being gaming focused, I think that is being realistic
    Reply