TransFlash becomes MicroSD

The SD Association (SDA), the organisation that oversees the SD memory card format, has formally taken on board the TransFlash specification and renamed it MicroSD.

TransFlash was developed by memory card specialist SanDisk - who, as you can imagine, is cock-a-hoop over the news - and has been adopted by some of the mobile phone world's biggest players, including Samsung, Motorola, LG and Kyocera.

Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.