Intel's First Cinematic and Epic Ultrabook Ad: Desperado

News
By Marcus Yam
published

They had computers in the wild west, apparently.

Earlier this week we warned you about the incoming "cinematic and epic" marketing push of Intel for its ultrabooks.

The first one out the gate is "Desperado," directed by Daniel Kleinman, a British TV commercial and music video director who also helmed the title sequence for several James Bond movies.

Maybe nothing will ever capture the same whimsy as the old Intel Bunny People, but check out Desperado below and let us know what you think:

Read more from @MarcusYam on Twitter.

Marcus Yam
Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
35 Comments Comment from the forums
  • lahawzel
    Upon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.

    My vocabulary was not sufficiently large for me to adequately express my reaction in words.
    Reply
  • Zingam_Duo
    haha lame :D
    Reply
  • amdfangirl
    LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.
    What the heck is that?

    I am so confused...

    In terms of advertising genius, it must be brilliant, because I can't get the image of two people in tinfoil and a dancing lunatic with a tiger mask in space with the state of liberty in the background out of my brain.
    Reply
  • cpatel1987
    LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.
    WOW. I think my brain just got molested...
    Reply
  • elcentral
    Japanese commercial saved this commercial from making me hate ultra book from Intel bloody epic.
    Reply
  • techcurious
    I hope they didn't spend (or should I say waste!) too much money on this.. blah!!
    Reply
  • CaedenV
    LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.Why would you do this to us! It won't leave my brain!
    Reply
  • JAYDEEJOHN
    Ai Yi Yii
    and no
    Yippie hi o kie ayeee
    Reply
  • CaedenV
    oh, and the desperado ad sucked. Gave me no idea what an ultra book is. It is a laptop? a UMPC? a crappy little netbook? What can it do? Who is the product aimed at? Are they saying that hicks don't know how to use computers? Or is it a commentary on poor rural america not being able to afford new machines?

    At best it is dumb, at worst it is just insulting to some people. Either way, the tiger moon commercial was much more effective at making some sort of impact...
    Reply
  • rohitbaran
    Stupid is the word
    Reply