Skip to main content

Intel's First Cinematic and Epic Ultrabook Ad: Desperado

Earlier this week we warned you about the incoming "cinematic and epic" marketing push of Intel for its ultrabooks.

The first one out the gate is "Desperado," directed by Daniel Kleinman, a British TV commercial and music video director who also helmed the title sequence for several James Bond movies.

Maybe nothing will ever capture the same whimsy as the old Intel Bunny People, but check out Desperado below and let us know what you think:

Read more from @MarcusYam on Twitter.

Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.