Intel's First Cinematic and Epic Ultrabook Ad: Desperado
They had computers in the wild west, apparently.
Earlier this week we warned you about the incoming "cinematic and epic" marketing push of Intel for its ultrabooks.
The first one out the gate is "Desperado," directed by Daniel Kleinman, a British TV commercial and music video director who also helmed the title sequence for several James Bond movies.
Maybe nothing will ever capture the same whimsy as the old Intel Bunny People, but check out Desperado below and let us know what you think:
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lahawzel Upon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.Reply
My vocabulary was not sufficiently large for me to adequately express my reaction in words. -
amdfangirl LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.Reply
What the heck is that?
I am so confused...
In terms of advertising genius, it must be brilliant, because I can't get the image of two people in tinfoil and a dancing lunatic with a tiger mask in space with the state of liberty in the background out of my brain. -
cpatel1987 LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.Reply
WOW. I think my brain just got molested... -
elcentral Japanese commercial saved this commercial from making me hate ultra book from Intel bloody epic.Reply -
CaedenV LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.Why would you do this to us! It won't leave my brain!Reply -
CaedenV oh, and the desperado ad sucked. Gave me no idea what an ultra book is. It is a laptop? a UMPC? a crappy little netbook? What can it do? Who is the product aimed at? Are they saying that hicks don't know how to use computers? Or is it a commentary on poor rural america not being able to afford new machines?Reply
At best it is dumb, at worst it is just insulting to some people. Either way, the tiger moon commercial was much more effective at making some sort of impact...