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BBC's Blue Peter Awards Jony Ive Gold Blue Peter Badge

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Another award for Apple's Ive.

A little over a year ago, in January of 2012, Apple's Senior VP of Design, Jonathan Ive, was knighted by the Queen of England. This week, the UK has awarded Ive another prestigious award. The BBC's Blue Peter has bestowed upon Ive the distinguished Blue Peter badge.

A little over a year ago, in January of 2012, Apple's Senior VP of Design, Jonathan Ive, was knighted by the Queen of England. This week, the UK has awarded Ive another prestigious award. The BBC's Blue Peter has bestowed upon Ive the distinguished Blue Peter badge.

For those not in the know, the BBC's Blue Peter is the world's longest running children's TV show and has been running since 1958. The Blue Peter badge is an award that recognizes the achievements or work of those that appear on the show. The gold Blue Peter badge is Blue Peter's highest award and is given for exceptional achievements.

According to the BBC, Blue Peter dubbed Ive an "inspiration to children around the world." He's set to appear on the show this coming Saturday and said receiving the award was 'absolutely incredible.'

Ive, who first started working with Apple 20 years ago, is credited with the unique design of the iPod, the iPhone, the iPad, and the iMac. His first interaction with Apple came when he was hired as a consultant in 1992. However, it wasn't until Steve Jobs' return to the company in the latter-half of the 90s that Ive blossomed. In 1997, he was given the position of Senior VP of Industrial Design and he has remained in the position ever since. Ive has his own lab at Apple's campus with his own team of engineers.

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17 Comments Comment from the forums
  • luissantos 16 February 2013 19:34
    I can't make any sense of this article's tittle and the first paragraph is repeated twice.
    Reply
  • PadaV4 16 February 2013 20:12
    "A rectangle with rounded corners" A unique design indeed.
    Reply
  • ozvip3r 16 February 2013 20:29
    luissantosI can't make any sense of this article's tittle and the first paragraph is repeated twice.How are you being voted down??? I'm baffled! You're spot on though, how can someone possibly write such a stupid title and also not pick up on a double first paragraph. I know exactly how, not a single second goes in to proof reading any Toms' articles, ever!
    Reply
  • SuckRaven 16 February 2013 20:33
    He's being voted down because he's not making poignant and relevant comments about the content of the article, but instead, pointing out the structural and grammatical mess that this article is.
    Reply
  • Cons29 16 February 2013 20:50
    i thought the title was a riddle or something. honestly, apple or not, i was like... what?
    Reply
  • xero141 16 February 2013 21:03
    Is it just me or did I read the first paragraph twice?
    Reply
  • Usersname 16 February 2013 22:53
    ankit0x1obviously apple icrap is overprice junk....but without a doubt they look damn sexy.....atleast here, in PR, in USPTO and in court Apl excels "Overprice junk". You need to take a look around you. Apple have generated a paradigm shift in personal tech. Sure, you can buy cheaper knock-offs of Apple lookalikes but the quality stuff made by competitors is much closer to Apple's prices.
    Reply
  • Gundam288 17 February 2013 00:42
    xero141Is it just me or did I read the first paragraph twice?You did and so did I. o_O
    Reply
  • 17 February 2013 01:52
    luissantosI can't make any sense of this article's tittle and the first paragraph is repeated twice.Actually, the title isn't that badly formulated, it could of been expanded to read something like "The BBC's Blue Peter programme Awards Jony Ive its prestigious Gold Blue Peter Badge award" but I think it's been condensed for space.
    And yes the second paragraph was not necessary...
    Reply
  • ericburnby 17 February 2013 03:34
    Usersname"Overprice junk". You need to take a look around you. Apple have generated a paradigm shift in personal tech. Sure, you can buy cheaper knock-offs of Apple lookalikes but the quality stuff made by competitors is much closer to Apple's prices.Exactly. Who makes a tablet comparable to the iPad 4? Nexus 10 is $100 less, but has inferior build quality and the screen isn't as color accurate (though its very sharp). The iPad 4 has a much quicker GPU which is being taken advantage of in games, illustration Apps and even in audio/music Apps (to do number crunching for effects processing). Both the iPad and Nexus 10 charge you an extra $100 to go from 16GB to 32GB.

    Considering what the iPad 4 gives you it's worth the extra $100 in price.
    Reply