ZTE's global chief design director, Hagen Fendler, has said that the Chinese handset manufacturer will announce a new high-end handset during the Consumer Electronics Show in January, 2013.
Although the company is predominately known for its budget-priced, low level devices, Fendler said that CES will mark a new "design era" for the firm.
A recent report has suggested that ZTE will launch the first eight-core smartphone during the opening stages of 2013 in the form of the 'Apache'.
In addition to the confirmation of a high-end smartphone, the company announced that it'll invest $30 million to expand its presence in the U.S. market.
It'll use the investment in order to integrate "existing technologies, strengthening lab capabilities and other fundamental infrastructures, and building up the company's local capabilities to work closely with operators."