Apple Claims "Plastic Perfected" With iPhone 5C

News
By Marcus Yam
published

A better plastic than all the other plastics?

Apple is a master of showmanship. Often when unveiling new products, Apple will take an existing idea, adapt it, and then sing its merits like it's a whole new innovation. Now Apple is doing the same thing with the iPhone 5C with a video it calls "Plastic Perfected."

While we're quite satisfied with the level of fit and finish on the iPhone 5C, to say it's "plastic perfected" is a title we feel belongs to Nokia's flagship Lumia line.

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Marcus Yam
Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
60 Comments Comment from the forums
  • xroe
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".
    Reply
  • rantoc
    And here we go, first say plastic is cheap and then turncoat and copycat the competition with the exact same thing. Hardly surprising the hypocrisy surrounding many of today's brands, shame the brand sheep's blindly follow and buy into everything.
    Reply
  • tomsreader
    This is why Apple is The Master of Hype
    Reply
  • John Bauer
    Makes that vid by Microsoft seem even more relevant.
    Reply
  • halcyon
    You...have got to be kidding me. They couldn't even get the color of the "plastic perfected" right. Where's black?
    Reply
  • John Bauer
    11553756 said:
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".

    Nice.
    Reply
  • Steveymoo
    OMFG APPLE INVENTED PLASTIC - NEED TO BUY NOW.
    Reply
  • faster23rd
    It ain't perfect until it stops being a pollutant! Away with this drivel and your petty consumerism, Apple!
    Reply
  • loosescrews
    The author is correct, Nokia's plastic is amazing.
    Reply
  • g-unit1111
    11553756 said:
    Alternate titles include "Cheapness, done right" and "Hey bob get over here, this idiot is buying it".

    I'd also say "How to blur the line between communication device and children's toy" also works. :lol:
    Reply