Newegg said on Monday that its very first pop-up store will be opened for three days on August 16 – 18 in The Oaks shopping center in Thousand Oaks, California. A "pop-up store" is typically what you see briefly operating during Halloween which provides all your decorative and costume needs for only a short period. Newegg's version will sell exclusive hardware instead of costumes and candy.
According to the company, Newegg will be "showrooming" Intel-inspired Ultrabooks, 4th generation Intel Core i7 laptops, VAIO laptops, tablets, digital cameras and wireless speakers from Sony, tablets and solid-state drives from Samsung, hard drives and personal cloud storage devices from WD, and many more. Newegg will also offer limited-time in-store deals and promotions for all customers that attend the inaugural pop-up store event, the company said.
"Showrooming is a reality today, so this back-to-school season, we wanted to give our customers a chance to interact with some of our most popular products in person in a traditional in-store environment," said Soren Mills, chief marketing officer at Newegg. "Newegg has already built an outstanding reputation for being a trusted online retailer of computers and electronics. We’re thrilled to open Newegg’s first ever pop-up store and hope our customers enjoy this special opportunity."
For early bird shoppers, the first 100 customers to come by the store on each day will receive a free gift, the company said. All purchases made during the store event will be delivered via free next-day shipping by Newegg’s regional shipping partner, OnTrac.
Newegg was founded by Fred Chang in 2001, and chose that name to symbolize a new birth during the aftermath of the dot-com crash in 2000 to 2001. The company just recently launched a new "flash sale" site offering daily bargains in a variety of product categories. It also launched its “Back-to-School: Gear to Rule” promotion which ends on September 16, offering "stellar" deals on the latest back-to-school technology products.
As for the new pop-up store, it will be open on August 16 and August 17 from 10 a.m. to 9 p.m. PDT, and on August 18 from 11a.m. to 7 p.m. PDT. "This pop-up store is sort of an experiment," a Newegg rep told Tom's. "Depending on how it goes, we’re open to a wide range of options beyond this initial pop-up store."
For the actual address and a preview of what's to come, head here.