Newegg Opens its First Ever Pop-Up Store in California

By Kevin Parrish
published

This store will be open for three days only in California.

Newegg said on Monday that its very first pop-up store will be opened for three days on August 16 – 18 in The Oaks shopping center in Thousand Oaks, California. A "pop-up store" is typically what you see briefly operating during Halloween which provides all your decorative and costume needs for only a short period. Newegg's version will sell exclusive hardware instead of costumes and candy.

According to the company, Newegg will be "showrooming" Intel-inspired Ultrabooks, 4th generation Intel Core i7 laptops, VAIO laptops, tablets, digital cameras and wireless speakers from Sony, tablets and solid-state drives from Samsung, hard drives and personal cloud storage devices from WD, and many more. Newegg will also offer limited-time in-store deals and promotions for all customers that attend the inaugural pop-up store event, the company said.

"Showrooming is a reality today, so this back-to-school season, we wanted to give our customers a chance to interact with some of our most popular products in person in a traditional in-store environment," said Soren Mills, chief marketing officer at Newegg. "Newegg has already built an outstanding reputation for being a trusted online retailer of computers and electronics. We’re thrilled to open Newegg’s first ever pop-up store and hope our customers enjoy this special opportunity."

For early bird shoppers, the first 100 customers to come by the store on each day will receive a free gift, the company said. All purchases made during the store event will be delivered via free next-day shipping by Newegg’s regional shipping partner, OnTrac.

Newegg was founded by Fred Chang in 2001, and chose that name to symbolize a new birth during the aftermath of the dot-com crash in 2000 to 2001. The company just recently launched a new "flash sale" site offering daily bargains in a variety of product categories. It also launched its “Back-to-School: Gear to Rule” promotion which ends on September 16, offering "stellar" deals on the latest back-to-school technology products.

As for the new pop-up store, it will be open on August 16 and August 17 from 10 a.m. to 9 p.m. PDT, and on August 18 from 11a.m. to 7 p.m. PDT. "This pop-up store is sort of an experiment," a Newegg rep told Tom's. "Depending on how it goes, we’re open to a wide range of options beyond this initial pop-up store."

For the actual address and a preview of what's to come, head here.

Kevin Parrish
19 Comments Comment from the forums
  • gggplaya
    worthless without PC hardware for DIYers
    Reply
  • tential
    11345594 said:
    worthless without PC hardware for DIYers

    Way to show how completely ignorant you are of marketing and selling a product. Why does a DIYer need to see a CPU hands on? You can't test it unless it's in a machine. Newegg already takes care of that with their online service.

    They're trying to show the back to school crowd who isn't educated in the advancements of notebooks and pcs, the reasons why they should upgrade. SSDs, better displays, increased battery life, extremely fast boot times, etc.

    Being a business major, particularly Finance and Economics, I have often wondered why intel hasn't shown off their new Haswell CPUs in a booth to show people why they need Haswell in their new laptop. If intel was intelligent, they'd put a booth like this in every BestBuy (Similar to how Bestbuys usually have a mac section with people dedicated to helping you) and show off their Ultrabooks, which IMO are quite expensive (around $1k) but would have decent profit margins, and I think a lot of parents would be convinced to purchase them for back to school due to their light size, good performance, and great battery life for all day work.
    Reply
  • jrstriker12
    11345594 said:
    worthless without PC hardware for DIYers

    Might work for DIYers if you're in the market for an SSD, HDD, NAS, or a sound system for your PC:

    According to the company, Newegg will be "showrooming" Intel-inspired Ultrabooks, 4th generation Intel Core i7 laptops, VAIO laptops, tablets, digital cameras and wireless speakers from Sony, tablets and solid-state drives from Samsung, hard drives and personal cloud storage devices from WD, and many more.

    Sort of an interesting concept. I but they will do this more often around the holidays.
    Reply
  • acadia11
    Can I get some AMD love.
    Reply
  • SvRommelvS
    gggplaya, the pop up will likely have components at special prices. It will also display the latest in portable tech, judging from the article, like fence-sitting ultrabooks that make the transformer sound (Or at least, they better make that sound) when you turn them into tablets. It's also a great link to the Back-to School promo, likely with employees who have an inkling of what they are selling.

    Would you prefer these moms and dads, well-intentions aside, get their buying advice from the staff at Best Buy? Haven't you ever rolled your eyes on Woot at some mother asking if an aging, overstock HP will be good for her daughter going to school for graphic arts or heard dad talking to a "Genius" about the right machine for his son the gamer? This is the chance for their kids something that actually preforms as needed.
    Reply
  • dalethepcman
    "Newegg was founded by Fred Chang in 2001, and chose that name to symbolize a new birth during the aftermath of the dot-com crash in 2000 to 2001."

    That all sounds dandy, but I'm pretty sure Newegg was a play on words and competition for the (at the time) online giant Egghead.com that did exactly the same thing Newegg does... Sadly Egghead had some really bad security leaks and went bankrupt and was acquired by Amazon the same year Newegg opened.
    Reply
  • thedroid123
    Next stop Columbus, OH please
    Reply
  • quotas47
    I love Newegg. It's frustrating to get a business relationship with them though.
    I work for a nonprofit department of a greater company, and because our finance has to work through the greater finance (despite being largely independent) we can't set up a vendor agreement.
    Reply
  • g-unit1111
    Man if I go there I would need to leave my credit card in the car if you catch my drift... :lol:
    Reply
  • Achoo22
    Honestly, Newegg has been garbage since they switched from FedEx to UPS. If buying stuff from their store is anything like ordering online, it's likely a purchase made Friday after work would arrive via next-day-shipping two days after labor day. I still occasionally use their website to price components, then turn around and order them from Amazon for the same price with free two-day shipping that really means free (no bogus rush processing fees) and really means two days and I'm a lot happier for it.
    Reply