Distributors force unprecedented RAM and motherboard bundle mandate to fight global shortage, report claims — distributors require one-to-one ratio from buyers

SK Hynix
(Image credit: SK Hynix)

A severe shortage in global DRAM supply has reportedly led some distributors in Taiwan to impose unprecedented bundling requirements on buyers, according to a report in Taiwan’s Economic Daily News. It claims that certain channels are now requiring customers to purchase motherboards alongside DRAM modules at a one-to-one ratio, or risk being denied access to memory stock entirely.

This type of allocation control has reportedly never been seen before in the DRAM industry. It appears that distributors are using high-demand memory modules to drive additional board sales, a tactic more common in constrained consumer electronics markets than in the hardware space. Asus, Gigabyte, MSI, and the Chinese board vendor Chaintech are reported as direct beneficiaries of the practice.

Dan Nystedt, a Taipei-based financial analyst known for translating and tracking Taiwan's tech industry media, relayed the news in a post on X, noting that the bundling policy has “sparked hot sales of motherboards.”

Ultimately, all this reflects how rapidly the memory market has shifted since the start of the year. DRAM contract prices are now up roughly 170% year over year, driven largely by demand from AI server manufacturers, and TrendForce recently raised its Q4 DRAM forecast to 18-23% growth quarter-over-quarter.

On the client side, Mini-PC maker Minisforum recently hiked prices for prebuilt configurations that include DRAM and SSDs, while keeping barebones SKUs untouched, a move it explicitly attributed to “significant increases” in its overall costs.

While the bundling tactic described in Taiwanese media appears to be localized to that market for now, it illustrates how DRAM allocation is tightening across the entire supply chain.

It also highlights how downstream buyers could face new hurdles as hyperscalers and smartphone manufacturers continue to hoover up most of the available capacity.

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Luke James
Contributor

Luke James is a freelance writer and journalist.  Although his background is in legal, he has a personal interest in all things tech, especially hardware and microelectronics, and anything regulatory. 

  • TechieTwo
    While there might be some merit in forced bundling you can bet than anyone that can exploit a supply shortage will do so. We see this everyday in almost all consumables by people without scrupples.
    Reply
  • HideOut
    Sounds like newegg has begun to sell in Tiawan.
    Reply
  • magbarn
    It never fails that when it's time to upgrade my rig, TSHTF always happens. $75 kits are now well over $300.
    Reply
  • thestryker
    This happens every time there's high demand for something computer components wise. Since companies don't sell direct it's all middlemen and they're very consolidated. With the video card shortages at the beginning of the year they were doing the same thing.

    I was looking up some information on a seemingly odd Intel CPU and it turns out you cannot buy them through any OEM (at least major worldwide) and since Intel doesn't do direct sales the only way to acquire one would be dealing directly with their distributors. That is an absolutely wild situation to have happen, but it's the way the market works.
    Reply
  • danny2000
    magbarn said:
    It never fails that when it's time to upgrade my rig, TSHTF always happens. $75 kits are now well over $300.
    My 96 GB of Ram that I bought in June for $374 is now selling for $767. Both are from the Corsair store on Amazon.
    CORSAIR Vengeance RGB DDR5 RAM 96GB (2x48GB) 6400MHz CL32 Intel XMP iCUE Compatible Computer Memory - Black (CMH96GX5M2B6400C32) on Amazon, is no
    Reply
  • George³
    I don't know why, but I feel like these actions are a violation of consumer rights. Forcing people to buy items they don't need.
    Reply
  • DingusDog
    Next will be soldered DRAM...
    Reply
  • Dntknwitall
    I have an idea why dont the ram manufacturers charge the big companies, Nvidia/AMD and Open AI and the rest the premium and leave the little people alone. Or just ramp up production again to meet market needs. It is sad that the little guy needs to suffer at the hand of the 1% elites. This world is turning upside down.
    Reply
  • Pyranna87
    Dntknwitall said:
    I have an idea why dont the ram manufacturers charge the big companies, Nvidia/AMD and Open AI and the rest the premium and leave the little people alone. Or just ramp up production again to meet market needs. It is sad that the little guy needs to suffer at the hand of the 1% elites. This world is turning upside down.
    How do they enforce that? Nothing stopping an AI company sending a few interns out to the shops to buy up all the reduced price ram they can get their grubby hands on.
    Reply