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Hybrid Devices Are The Future of Notebooks, Says AMD

By - Source: TrustedReviews | B 19 comments

AMD is betting on Temash and Kabini.

Look, it's Temash and Kabini in a bikini.Look, it's Temash and Kabini in a bikini.Kevin Lensing, AMD's Director of Mobility, recently told TrustedReviews that the growth of the traditional notebook is gone, that it's on the decline along with desktop sales. The lifeline for the notebook market, it seems, is in hybrids.

According to Lensing, a portion of the traditional notebook decline is due to its inability to keep the evolutionary pace with tablets and hybrids. He claims that slow boot speeds, limited mobility and poor quality displays have driven consumers away from Windows and into the arms of iOS and Android.

"We think the hybrid is the notebook of the future," he said although he also noted that there will be "numerous pitfalls" along the way before hybrids become the norm. "Some form factors will have a short shelf life and there’s no volume testing. The designs aren’t there yet."

The problem ODMs and chip makers are facing now is that the current lack of hardware sales is making it extremely difficult to determine what hybrid form factor consumers actually want. Thus the numerous pitfalls will be filled with failed attempts to get the hybrid designs right.

However with Temash and Kabini, AMD is shooting to provide devices with true dual functionality: those that function as a standalone tablet, and as a full-blown notebook experience when docked with a keyboard. Lensing said devices powered with these chips will focus primarily on the consumption of content when in tablet mode, including movie watching and browsing the internet. When the tablet is docked, overall power is boosted thanks to AMD's Turbo Dock Technology, which promises console gaming on a mobile device.

This hybrid solution is the result of AMD's own lessons learned from mistakes made in the past. Lensing told the site that AMD is now quicker to react to the changing computing landscape. "It took us too long to reply to the netbook," he admitted.

He also said AMD actually killed the netbook thanks to the launch of its Brazos processor in 2011. Other experts disagree, saying that Apple had already delivered the deathblow with the launch of its iPad in 2010. Brazos was just another nail in the coffin.

Display 19 Comments.
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  • -3 Hide
    codo , May 26, 2013 3:49 PM
    I dont know why AMD is talking about the future seeing they wont be part of it
  • 0 Hide
    willam1a1000 , May 26, 2013 3:57 PM
    It's worth checking out the brand new Quad Core Hummingbird PX103 10" hybrid for $255 at a site called TabletSprint
  • 0 Hide
    willam1a1000 , May 26, 2013 3:57 PM
    It's worth checking out the brand new Quad Core Hummingbird PX103 10" hybrid for $255 at a site called TabletSprint
  • 0 Hide
    willam1a1000 , May 26, 2013 3:58 PM
    It's worth checking out the brand new Quad Core Hummingbird PX103 10" hybrid for $255 at a site called TabletSprint
  • 0 Hide
    Dede Riswan , May 26, 2013 5:08 PM
    The only competitive advantage of AMD product is price.
  • 0 Hide
    nevilence , May 26, 2013 5:29 PM
    Quote:
    The only competitive advantage of AMD product is price.


    and for a lot of people that is a very important factor
  • 0 Hide
    jimmyjohnz , May 26, 2013 5:40 PM
    If AMD knows that hybrids are the future, then why haven't they released anything to compete with intel's ultrabook standard? I would happily buy cheaper Ultrabook-esque hybrid with AMD insides, but there isn't anything currently on the market to compete. So much for being "Quicker to react..."
  • 0 Hide
    Shin-san , May 26, 2013 5:44 PM
    I seriously want more AMD touchscreen laptops / tablets simply for the Radeon over Intel HD 4000
  • 0 Hide
    griptwister , May 26, 2013 5:46 PM
    This new commenting system sucks. I can't see any of the comments till I post.
  • 0 Hide
    danwat1234 , May 26, 2013 6:07 PM
    Slow boot speeds? Not with an SSD. Limited mobility? Not with strong arms and/or a light weight laptop
  • 0 Hide
    nevilence , May 26, 2013 6:20 PM
    Quote:
    This new commenting system sucks. I can't see any of the comments till I post.


    I agree this has been driving me nuts, glad its not just me
  • 0 Hide
    brandonjclark , May 26, 2013 7:35 PM
    "Other experts disagree,......" Come on Kevin, this is 2013. Citing your sources is actually now the EASIEST thing to do in the entire world of things you can do.
    HYPERLINK DAWG!
  • 0 Hide
    brandonjclark , May 26, 2013 7:55 PM
    "Other experts disagree,......" Come on Kevin, this is 2013. Citing your sources is actually now the EASIEST thing to do in the entire world of things you can do.
    HYPERLINK DAWG!
  • 3 Hide
    vmem , May 26, 2013 10:03 PM
    while this has some merit, I'm far more insterested in the pair of Kabini in bikinis :D 
  • 0 Hide
    zodiacfml , May 27, 2013 12:06 AM
    I quite agree with AMD but low end notebooks are cheap and hybrids are going to cost more than twice with slower hardware and smaller display. In my case, I might go with a cheap 7inch tablet for mobility and a also cheap notebook at home instead. Portable devices are prone to losing or theft, I don't want important data with it.
  • 0 Hide
    gnodeb , May 27, 2013 5:31 AM
    I've just put new SSD in 3 yeras old laptop and it boots in less then 10sec. I'm not buying new PC because I already have 3 of them, and they works just fine. It has nothing to do with M$ or Windows. I bought windows, but there was no reason for new hardware...
  • 0 Hide
    Camikazi , May 27, 2013 9:11 AM
    Why can't I see the comments? I only see 4-6 of them and noting else.
  • 0 Hide
    nevilence , May 27, 2013 8:25 PM
    Quote:
    Why can't I see the comments? I only see 4-6 of them and noting else.


    add yourself to the list, there is a thread addressing it, jump on and let em know ya details, see if we can get it fixed.

    http://www.tomshardware.com/forum/id-1685023/comments.html
  • 0 Hide
    twelch82 , June 24, 2013 1:46 PM
    Maybe, if the tablet part can become thin enough and light enough that they're not top-heavy anymore.