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Intel Believes That PC is Undergoing Transition to a Tablet

By - Source: CNET | B 48 comments

Intel and its PC partners are targeting the tablet market through Windows 8 devices.

After the U.S. PC manufacturer reported weak profits, Intel has expressed how it believes the PC is undergoing a transition to the tablet.

Paul Otellini's following responses suggest that Intel and its PC partners are targeting the tablet market with Windows 8 devices.

"We are in the midst of a radical transformation of the computing experience with the blurring of form factors and adoption of new user interfaces. It's no longer necessary to choose between a PC and a tablet. Convertibles and detachables combined with Windows 8 and touch provide a 2-for-1, no-compromise computing experience."

"In the first quarter we launch Haswell. The single largest generation-to-generation battery life improvement in Intel history...We have a line of sight into what our customers are designing around Haswell, which is this year's innovative Core [processor] product, and Broadwell, which is next year's. I've seen the prototypes of the industrial designs. They're really exciting products. Our customers have not had this level of performance in this kind of form factor before. 10-plus-inch [screen size] types of product are going to be more classic PC level of performance, enabled by these convertible, detachable form factors that will only get thinner when Haswell and Broadwell come on."

He continued on to discuss Intel's competition from ARM: "We've looked at the [new] A15 [ARM chip]. We know our own silicon in terms of Bay Trail and Clover Trail+ and we're very comfortable we can maintain a performance lead here. These devices are simply becoming very small computers, and that's what Intel is exceptional at."

"We are very interested in being a selected foundry manufacturer for certain customers. We don't see ourselves as a general-purpose foundry or competing with general-purpose foundries. We would not take business that enables a competitor. We have a crawl-walk-run strategy. We're still in the crawl stage."

Lenovo recently stressed that it believes the industry is not in a post-PC era. However, official figures suggest otherwise: during the October of 2012, tablet display shipments exceeded that of notebooks. Global tablet shipments are expected to surpass notebook shipments during 2013.

While HP topped the global market for the PC industry during 2012, the year marked the first time the industry experienced a year-on-year decline during the holiday season.

 

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Top Comments
  • 21 Hide
    iknowhowtofixit , January 21, 2013 7:09 PM
    I believe Intel has no idea what is going on and they have the product roadmap to prove it.
  • 20 Hide
    Soda-88 , January 21, 2013 7:07 PM
    Here's what I believe: ROFL.
  • 17 Hide
    bluestar2k11 , January 21, 2013 7:29 PM
    When a tablet PC has the full unrestricted (Read: Not watered down versions) power of that years current generation high end hardware, with an OS and accessories of my choice (keyboards, gaming pads, mice, HDMI for external monitors etc..), then and only then will I say desktop PC's are dead or fading.

    Until then, tablets are great for the segments they fill, but they can't and won't replace desktops or even laptops anytime soon for the upper markets, esp enthusiasts and a lot of gamers. I could see maybe laptops doing the job before tablets are able to.
Other Comments
  • 20 Hide
    Soda-88 , January 21, 2013 7:07 PM
    Here's what I believe: ROFL.
  • 21 Hide
    iknowhowtofixit , January 21, 2013 7:09 PM
    I believe Intel has no idea what is going on and they have the product roadmap to prove it.
  • 8 Hide
    luc2k , January 21, 2013 7:09 PM
    You didn't thank ctrl+c and ctrl+v. Shame on you!

    Does this mean they're throwing the ultrabook under the bus?
  • 0 Hide
    the great randini , January 21, 2013 7:18 PM
    lol the comments are better than the story, i amd keeps up the progress they have made. maybe by the time intel moves on from the diy market that amd will be ready to snatch up our business...but it will be a sad day...
  • 17 Hide
    bluestar2k11 , January 21, 2013 7:29 PM
    When a tablet PC has the full unrestricted (Read: Not watered down versions) power of that years current generation high end hardware, with an OS and accessories of my choice (keyboards, gaming pads, mice, HDMI for external monitors etc..), then and only then will I say desktop PC's are dead or fading.

    Until then, tablets are great for the segments they fill, but they can't and won't replace desktops or even laptops anytime soon for the upper markets, esp enthusiasts and a lot of gamers. I could see maybe laptops doing the job before tablets are able to.
  • 15 Hide
    shikamaru31789 , January 21, 2013 7:29 PM
    It'll be a sad day if PC's ever actually die. Obi Wan will feel a great disturbance in the force, as if gaming technology suddenly reverted 6 or 7 years.

    At least we still have AMD.
  • 0 Hide
    A Bad Day , January 21, 2013 7:34 PM
    wozza365-hugewalloftext-


    Wow, you owe me a new keyboard. And a screen cleaner.
  • 6 Hide
    LORD_ORION , January 21, 2013 7:37 PM
    What are you all worried about? High tech pros will have multi-core uber boxes running what used to be an entire network infrastructure under their desks.
  • 5 Hide
    TunaSoda , January 21, 2013 7:42 PM
    Sure, the pc will die when they make a tablet with a full desktop os, a quad core cpu, 8gb of ram, and like a few TB of storage all able to plug into a mouse/monitor/keyboard/external drive/router/printer... :D 
  • 6 Hide
    kinggraves , January 21, 2013 7:44 PM
    Intel also believes the future is in voice recognition, that we will all be shouting at our phones in public, so I wouldn't put too much faith in their opinion. They should pray people don't switch to tablets, because that is the weakest area of their approach. They're crawling whereas ARM is a marathon runner. And what if they do enjoy success and they cut into ARM and AMDs profits anymore? How far until they get hit with being considered a monopoly? I find his statement quite interesting; "We would not take business that enables a competitor." Is that stating that you'd rather enjoy a position with no competition than to be forced to have to truly compete, Otellini?
  • 8 Hide
    johnnyevil , January 21, 2013 7:45 PM
    Tell you what: When the designers of all the power hungry, cpu/gpu intensive, high-heat-producing applications start MAKING those applications on a tablet FOR a tablet with all the problems attributed to a tiny, conceled device sorted out, I will get a tablet. I'm not talking about the silly little farmville games either. I'm talking about when I can pick up my tablet and turn on the current day version of a Crysis or Boarderlands style game. Until then, it's all silly talk.
  • 0 Hide
    JAYDEEJOHN , January 21, 2013 7:47 PM
    Say goodbye to top of the line gfx with this
  • 17 Hide
    Anonymous , January 21, 2013 7:51 PM
    Sorry Intel, I'm a real computer user.

    I prefer to have my monitors take up the entire width of my desk, and to not have to clean fingerprints off of them every other day, thanks.
  • 11 Hide
    john15v16 , January 21, 2013 7:55 PM
    Looks like Intel intellect has been blinded by their chip order numbers... The tablet cannot "replace" the pc...same same thing was said when laptops went mainstream..still hasn't happened. But then they said, "oh but laptops will eventually catch up to the power of desktops"... but didn't seem to take into account that as laptop parts increased in performance...so would desktops! WOW, imagine that...
  • -1 Hide
    ibjeepr , January 21, 2013 7:58 PM
    Ok here are few random thoughts that may come to fruition should companies like Microsoft and Intel decide the Home PC is dead:

    Possiblity 1:
    The home PC is builder is going to have to hope that the custom business PC market is big enough that high end but affordable components that can also meet the home enthusiast's needs are still made available.

    Possiblity 2:
    The PC and the home gaming system finally merge like they have talked about for decades.
    You buy your keyboard, mouse and printer accesories then buy all your software and drivers to download like apps. Retail software and accesories development becomes devoted to only the 2 or 3 competing platforms and whatever Apple is doing.
    No more building your own or upgrading. Sucks for us. Gaming graphics stalls for up to 5 years as we wait for the gaming systems to catch up the PC's ability.

    Possiblity 3:
    After some small power and graphics increases the tablet becomes the new PC and it now has a docking station just like laptops used to. You dock your tablet to quickly connect, keyboards, mice, monitors, or what have you and buy all your software and drivers to download like apps. Retail software and accesories development becomes devoted to only the handful of competing platforms.
    No more building your own or upgrading, sucks to be us. Gaming as we know it dies on the "PC" and you are left with the dedicated "Home entertainment" platforms.

    Or I'm completely wrong
  • 13 Hide
    memadmax , January 21, 2013 8:24 PM
    Translation:
    Intel really really wants you to buy their mobile chips...

    The End.
  • 14 Hide
    imrul , January 21, 2013 8:26 PM
    The PC shall live forever!!!
  • -3 Hide
    JOSHSKORN , January 21, 2013 8:43 PM
    Intel, you're wrong. It'll be the SmartPhone. The Tablet is just a phase.
  • -1 Hide
    WithoutWeakness , January 21, 2013 8:43 PM
    I'm not sure why everyone gets all up in arms over Intel saying that they are going to focus more on mobile platforms. They already have the top desktop/laptop processors by a longshot. Their Sandy/Ivy Bridge i5's and i7's aren't even stressed during a gaming workload at stock clocks. Even their socket 1366 chips that launched in '08 are more than sufficient to keep up with today's latest graphics cards. If you're looking for CPU's for professional workloads, socket 2011 has what you need. PC's won't die. There will ALWAYS be a need for workstation-class hardware in order to create the content that is consumed on devices like tablets and smartphones. Intel has developed their Core and Xeon lines to offer exceptional amounts of power for gaming, workstation, and server loads. There will always be options for top-tier parts. Intel loves wearing the performance crown and has continued to push the strength of its desktop hardware even as it pulls farther and farther away from AMD. They aren't just going to stop making killer desktop CPU's altogether and start making smartphone chips.

    I am glad Intel is taking a serious look at the mobile space. It drives down power consumption and brings someone other than ARM into the picture. For as long as they have existed gaming laptops have been chastised for their horrible battery life. With the push into mobile platforms Intel is bringing power consumption down and battery life up. If GPU manufacturers can continue to drop power consumption and perfect switchable graphics there will be models on the market with gaming-class hardware and 6+ hours of battery life. mITX has also grown in popularity as power consumption has dropped; hardware that used to require big fans and a full tower now fits in a shoebox-sized case.

    The enthusiast market will always exist. Desktop-level hardware isn't going away. You can take your tinfoil hats off.
  • -2 Hide
    stingray71 , January 21, 2013 8:50 PM
    It's happening, won't be for a while (5 plus years), but it will happen. With wireless display and virtual keyboards, the only thing you'll need to carry with you is your smartphone/tablet.

    If MS would only get their thumb out of their arse and develop Office Suit for Android/iOS, the transition would happen much quicker. If Google Docs ever takes off, might be a moot point.

    A good powerful PC/Laptop will be in most homes for years to come, but most will use Smartphone/Tablets for their day to day business.
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