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Microsoft and Intel Teaming Up, Plotting to Take Down Apple

By - Source: DigiTimes | B 75 comments

Taiwan-based ODMs claim that Microsoft is teaming up with Intel to take tablet marketshare from Apple.

It's probably now a given that Microsoft and Intel are working together to produce top-notch Windows 8 tablets and touch-based Ultrabooks. Both have high standards when it comes to the consumer experience, and are bringing to first-tier device manufacturers their requirements and expectations. But Taiwan-based ODMs are claiming the duo are looking to reduce the iPad's 70-percent global market share down to below 50-percent by the middle of 2013.

What will be their secret weapon? Windows 8, of course. They'll also be coming after Apple on two fronts: tablets and hybrid Ultrabooks that can "fold" into a tablet. While the latter is still in a prototype stage, manufacturers are already lined up to offer Windows 8 tablet by the end of the year including Hewlett-Packard, Dell, Lenovo, Acer, Asustek Computer and Toshiba.

Sources claim that Lenovo and Acer plan to release both high-end, mid-range and entry-level Windows 8 tablets. The high-end and mid-range products, priced between $300 and $1000 and probably includes hybrid Ultrabooks, will compete with Apple's iPad 3 and the next-generation iPad. The low-end models sold below $300 will compete with the rumored iPad Mini, Android tablets and models offered by China-based white-box vendors.

The sources also claim that Intel has a certain interest in Lenovo because the manufacturer has a strong status in educational and business-use tablet PCs in the China market. This trait is seen as a key in driving the global market share for Windows 8 tablets. Meanwhile, Microsoft will continue its war on Apple on the ARM front thanks to the release of Windows RT (Real Time) which is slated to launch alongside if not shortly after the x86/x64 version this fall.

Will Intel and Microsoft be successful in claiming tablet marketshare from Apple? Both Gartner and IHS iSuppli report that Apple's share won't drop below 50-percent until 2015 or 2016. Even more, Windows 8 is expected to fall behind both iOS and Android for the foreseeable future. But that could certainly change once Windows 8 hits the street and iPad owners -- who likely run a Windows-based desktop -- will see how a Windows 8 tablet or Ultrabook will extend their desktop experience.

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Top Comments
  • 32 Hide
    el33t , April 19, 2012 10:40 AM
    Noblest cause of the century!
  • 24 Hide
    apache_lives , April 19, 2012 10:50 AM
    x86 ftw - dual boot tablet anyone?
  • 21 Hide
    southernshark , April 19, 2012 12:30 PM
    I hope the Windows 8 tablet works out. I want to buy a nice tablet, but don't want to be part of the Apple ecosystem.
Other Comments
    Display all 75 comments.
  • 32 Hide
    el33t , April 19, 2012 10:40 AM
    Noblest cause of the century!
  • 24 Hide
    apache_lives , April 19, 2012 10:50 AM
    x86 ftw - dual boot tablet anyone?
  • 18 Hide
    madooo12 , April 19, 2012 11:11 AM
    make a $100-150 windows tablet that gives you office, web brosing, e-mail, angry birds..... it should be smooth like WP7 and it'll sell even better than the touchpad
  • 16 Hide
    drwho1 , April 19, 2012 11:26 AM
    "windows 8 - the secret weapon.."
    that made laugh
    LOL
  • 20 Hide
    bawss , April 19, 2012 11:40 AM
    Apple can go die.
  • 20 Hide
    del35 , April 19, 2012 11:54 AM
    Apple will bring itself down with all the hype, junk, and patent trolling it unleashes; and let us not forget its iJailing of its gullible fans.
  • 10 Hide
    zzz_b , April 19, 2012 12:11 PM
    They certainly have the financial backing to take down Apple!
  • 21 Hide
    southernshark , April 19, 2012 12:30 PM
    I hope the Windows 8 tablet works out. I want to buy a nice tablet, but don't want to be part of the Apple ecosystem.
  • -5 Hide
    back_by_demand , April 19, 2012 12:34 PM
    The Windows 8 element is almost irellevant, as long as it can install an OS of the customers choosing such as Windows 8, Windows 7, Windows 3.11, Linux, XBMC Live, and future versions of whatever, whilst being x86/x64 so my existing software is broadly backwards compatible then that is exactly what people want.
    ...
    Sure it's good to look forward to new things, but only built on a solid foundation of continuity.
  • 5 Hide
    alterecho , April 19, 2012 12:36 PM
    Windows 8 tablets DO look promising, but most i have seen are 16:9. 4:3 tablets feel manageable. Atleast thats my opinion.
  • 11 Hide
    jsc , April 19, 2012 12:38 PM
    Quote:
    i might not know too much about how cpu architectures go but x86 is quite old ... wonder if there is a way to creat a new one more powerful and more power efficient than our old x86

    Sure.

    But how will you get a critical mass of users behind it?
  • 15 Hide
    SoiledBottom , April 19, 2012 12:40 PM
    Microsoft and Intel create a Windows 8 tablet called the START BUTTON
  • -7 Hide
    leon2006 , April 19, 2012 1:02 PM
    Its the APPS game for Portable and mobile world. W8 is way behind IOS and Android.

    Microsoft is late in the Party. It would be hard to catch up. W8 and MS-Office will be the main leverage but its impact will be limited. The APPS aspect will be the strength of IOS and Android.
  • -2 Hide
    digiex , April 19, 2012 1:03 PM
    "Apple is planning to use AMD's APU to get back at Intel."
  • -1 Hide
    chomlee , April 19, 2012 1:09 PM
    Windows 8 certainly has potential to help dethrone Apple. The problem is that as history has shown, when you have an established brand, it is very difficult to turn people away from that. Also, the apple marketplace is so huge that it will be a while before anything on the microsoft marketplace can compete. I also think the big issue is going to be price. If a tablet and/or phone are comparible in price and I can get windows 8 for my pc for a small fee, I may be willing to switch since it seems like such a seemless environment. Unfortunately, that is how microsoft makes its money and it will probably price itself out of the market. Google pays for its software by ads and collecting data, apple makes its money by selling hardware, apps, and multimedia, Microsoft makes their money by selling software. The will need to step up their game by forfeiting a chunk of the money from the software and try and make it up in the marketplace.

    For the last 2 years we have been waiting for that perfect tablet that will enable us to do everything we do on a laptop as well as still have the convenience of a tablet and even play our pc games. This could be the product we have been waiting for. Lets just hope they dont screw it up like Motorolla did when they brought out the Zoom last year and thought they could sell it for more than the IPAD and was crappy to begin with.
  • 3 Hide
    willard , April 19, 2012 1:12 PM
    Quote:
    Both Gartner and IHS iSuppli report that Apple's share won't drop below 50-percent until 2015 or 2016.

    And both of them have consistently failed miserably to predict smartphone market shares in the past. Why should we believe them now?
  • 12 Hide
    matt_b , April 19, 2012 1:15 PM
    The dynamic Wintel team reunites and comes full circle again.......
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