It would be fair to say that AMD's "Never Settle: Reloaded" bundle has been an unqualified success. It has now been expanded to include Blood Dragon, the rather crazy standalone expansion pack to Far Cry 3. Starting on May 1, 2013, everyone who redeems or has redeemed their coupons for "Never Settle: Reloaded" will receive a key via email for Blood Dragon.
Far Cry 3: Blood Dragon is described as "an 80's vision of the future" and allows players to "experience every cliché of a VHS era vision of a nuclear future, where cyborgs, blood dragons, mutants, and Michael Biehn (Terminator, Aliens, Navy Seals) collide." The standalone expansion is currently available for pre-order on Steam for $14.99 or your regional equivalent.