When a company releases a new product, it's not unusual for them to drop the price on the previous generation of said product. Unfortunately for those looking for discount PS3s, that's not going to happen when the PS4 launches.
Speaking to GamesIndustry.biz, Sony UK Managing Director Fergal Gara said the PS3 isn't likely to get a price cut following the launch of the PS4. Gara says the company has no plans to drop the price on the PS3 just yet, adding that the costs associated with the PlayStation 3 have been tough to get down.
"There's no plans as yet," Gara is quoted as sayhing. "The PlayStation 3 is a system where it hasn't been particularly easy to get the costs down."
Sony famously lost money on the PS3 when it first launched back in 2006, despite the fact that the console was priced at $499. The company actually lost money on every PS3 sold for years. Things finally turned around in 2010 (and the PS3, thankfully, doesn't cost so much), but Sony has already said it doesn't plan on history repeating itself with the PS4. In May, Sony CFO Masaru Kato said the company was not planning a 'major loss' for the PS4. Kato elaborated that the development of the PS3 required a lot of investments in R&D. The fact that the PS4 incorporates existing technology means less of an in-house investment this time around.
The PS4 will launch in time for the holiday shopping season and will be priced at $399.