Firm's bendy screen set to debut in successor to current flagship smartphone.
Samsung's flexible AMOLED screen that's set to become available in 2013 will apparently make its debut on the Galaxy S4.
"Looking to the first half of 2013, we see evidence of Samsung likely accelerating the release of the Galaxy S IV - compared with May (this year) for the Galaxy S III," said UBS analyst Nicolas Gaudois.
"We believe preparations for volume manufacturing of unbreakable plastic substrate displays continue. All in all, we could see a strong products push in the high-end in the first half, followed by other releases."
Sanford Bernstein analyst Mark Newman, meanwhile, predicts that either the Galaxy S4 or Galaxy S5 will feature a bendable or possibly even foldable display by 2014.
"Eventually, they'll have unbreakable and flexible displays. Either the Galaxy S IV or S V will have unbreakable and even possibly flexible and foldable displays by 2014. That's going to be a game-changer," he said.
The Samsung Galaxy S4, rumored to be codenamed Project J, is purportedly set for a release during April, 2013.