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More Than Half of Consumers Haven't Heard of Windows 8

By - Source: Yahoo | B 38 comments

61 percent had "little or no interest" in purchasing a desktop or laptop with Windows 8 installed.

A survey has found that more than half of consumers have not even heard of Microsoft's just-released Windows 8 operating system.

1,200 U.S. adults took part in the survey conducted by Associated Press and market researcher GfK, which found that 52 percent of participants had not heard of Windows 8. 61 percent had "little or no interest" in purchasing either a new desktop or laptop equipped with the operating system.

35 percent of respondents believe Microsoft's latest OS will be an improvement from the operating system's predecessors.

Despite pre-order demand showcasing the potential commercial muscle of Microsoft tablet Surface, 69 percent of respondents stated that they have no interest in buying the tablet.

Microsoft is spending an accumulative of $1.5 billion on advertising its latest OS, while the firm is also offering free Wi-Fi in certain U.S. states.

Meanwhile, PC component suppliers are said to be worried over the fact that consumers won't be interested in Windows 8 until 2013.

 

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  • 32 Hide
    CaedenV , October 29, 2012 11:27 PM
    to be fair, lets keep things in perspective. 1/2 of the customers at my work think that win7 came out 'years before windows XP' and that they want something at least as new as XP on it. *facepalm*

    Seriously... people are dumb and uninformed. How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".
  • 28 Hide
    deepblue08 , October 29, 2012 11:29 PM
    In other news: A survey showed that more than half of consumers cannot differentiate between a toaster and a laptop.
  • 25 Hide
    dark_wizzie , October 29, 2012 11:28 PM
    I asked my friend, he said his OS is "2011". "Word 2012". Yeah......
Other Comments
  • 32 Hide
    CaedenV , October 29, 2012 11:27 PM
    to be fair, lets keep things in perspective. 1/2 of the customers at my work think that win7 came out 'years before windows XP' and that they want something at least as new as XP on it. *facepalm*

    Seriously... people are dumb and uninformed. How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".
  • 25 Hide
    dark_wizzie , October 29, 2012 11:28 PM
    I asked my friend, he said his OS is "2011". "Word 2012". Yeah......
  • 28 Hide
    deepblue08 , October 29, 2012 11:29 PM
    In other news: A survey showed that more than half of consumers cannot differentiate between a toaster and a laptop.
  • 22 Hide
    Anonymous , October 29, 2012 11:38 PM
    The sad thing is, these people who do not know about wins 8, will all start buying wins 8...
  • 24 Hide
    A Bad Day , October 29, 2012 11:41 PM
    caedenvto be fair, lets keep things in perspective. 1/2 of the customers at my work think that win7 came out 'years before windows XP' and that they want something at least as new as XP on it. *facepalm*Seriously... people are dumb and uninformed. How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".


    I had a blast trying to explain someone that Windows 98 is NOT better than Windows 7 just because it has double digits.

    And he wondered why essentially all of the modern games won't run on it.
  • 20 Hide
    A Bad Day , October 29, 2012 11:42 PM
    trankhanhvinhanThe sad thing is, these people who do not know about wins 8, will all start buying wins 8...


    On the flip side, there are people who will never upgrade from their 256 MB RAM toasters.
  • 0 Hide
    coolronz , October 29, 2012 11:44 PM
    caedenvto be fair, lets keep things in perspective. 1/2 of the customers at my work think that win7 came out 'years before windows XP' and that they want something at least as new as XP on it. *facepalm*Seriously... people are dumb and uninformed. How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".


    hahaha true.. and you know what? its ok.... as the general public goes, they log on, check their email, maybe do some surfing, watch a movie or search the web.... the next laptop/netbook/tablet i would buy will have windows 8 and I'll just have to get used to it.... But as far as my current, destop, laptop and netbook goes, im quite happy with what they came with, windows 7... I might get an OEM copy of W8 pro for my desktop... but i dont think i can take my 3D software with me or even my BluRay burning software with me, thats whats holding me back.... $150 for the OS then another who knows how many hundreds to keep the programs i like using... hmmmmm.... yes theres compatability mode, but after going from XP to Vista and then to Win7, of wich I had to keep upgrading the sofware i used most.... its a tough pill to swallow...
  • 8 Hide
    badaxe2 , October 29, 2012 11:46 PM
    They've sure heard of all the latest Xbox crap though I'm sure.

    Still, it's difficult to understand how anyone who's turned on a TV in the last couple weeks hasn't seen a Windows 8....8....8......8 ad. Unless they're subconsciously trying to tune it out.
  • 8 Hide
    lradunovic77 , October 29, 2012 11:46 PM
    Sad thing is that Windows 7 feels modern when you go back to it from Windows 8. After a month of usage Windows 8 is simply unusable OS. MS failed in UI department, EPIC FAILURE.
  • 19 Hide
    lp231 , October 29, 2012 11:48 PM
    caedenv How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".


    Well some will also say Internet Explorer or the brand name of their computer.
  • 1 Hide
    bigdragon , October 29, 2012 11:52 PM
    Consumers won't be interested in Windows 8 until 2013? I think they've got that wrong. Many consumers won't be interested in it at all, period. I'm one of them. I gave it a try and didn't like it. You can't seriously expect me to pay money for an "almost complete" OS. Linux already gives me that for free. Hopefully Microsoft learns from their mistakes and Windows 9 turns out well.
  • 1 Hide
    jivdis1x , October 29, 2012 11:58 PM
    U r all describing an apple's consumer. Ms is trying to be it simple for the apple consumer. We are the minority. They are trying to compete in same market. Catering to simplicity. Surprise ms still going with the number scheme. Apple name their major version after animals.
  • 2 Hide
    Anonymous , October 30, 2012 12:01 AM
    I wish title would be "More than Half of Consumers Are Lucky that they Haven't Heard of Windows 8"
  • 6 Hide
    tomfreak , October 30, 2012 12:14 AM
    Quote:
    35 percent of respondents believe Microsoft's latest OS will be an improvement from the operating system's predecessors.
    I must be the 35percent then because I know how to use "pin to start/unpin from start" feature which replaces startmenu that I missed
  • -4 Hide
    mrmez , October 30, 2012 12:42 AM
    And the other half wish they hadn't
  • 1 Hide
    warmon6 , October 30, 2012 12:59 AM
    badaxe2TStill, it's difficult to understand how anyone who's turned on a TV in the last couple weeks hasn't seen a Windows 8....8....8......8 ad. Unless they're subconsciously trying to tune it out.


    sadly here in the Panhandle of WV, i haven't even seen a single windows 8 commercial and most of the channels comes from DC..... Think all the political ads is drowning out everything else.
  • 5 Hide
    Antimatter79 , October 30, 2012 1:10 AM
    This is a stark contrast from when XP launched. People were on the news, lined at stores like it was the newest iPhone or Playstation.
  • 9 Hide
    The_Prophecy , October 30, 2012 1:25 AM
    Quote:
    to be fair, lets keep things in perspective. 1/2 of the customers at my work think that win7 came out 'years before windows XP' and that they want something at least as new as XP on it. *facepalm*

    Seriously... people are dumb and uninformed. How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".


    While we're at it... "61 percent had "little or no interest" in purchasing either a new desktop or laptop equipped with the operating system."

    Did they account for the possibility that 61 percent of respondents simply had no interest in purchasing a new desktop or laptop regardless of what operating system it was running? The survey results are severely lacking in clarity. That's why I never pay attention to these kinds of articles. When survey results get released, they should be required to publish the questions as well as the responses. I want to see exactly what was asked as well, and then draw my own conclusions about the data.
  • 1 Hide
    billgatez , October 30, 2012 1:27 AM
    Most people don't know of android. And there was lots of android ad's on tv
  • 1 Hide
    lpedraja2002 , October 30, 2012 1:45 AM
    coolronzhahaha true.. and you know what? its ok.... as the general public goes, they log on, check their email, maybe do some surfing, watch a movie or search the web.... the next laptop/netbook/tablet i would buy will have windows 8 and I'll just have to get used to it.... But as far as my current, destop, laptop and netbook goes, im quite happy with what they came with, windows 7... I might get an OEM copy of W8 pro for my desktop... but i dont think i can take my 3D software with me or even my BluRay burning software with me, thats whats holding me back.... $150 for the OS then another who knows how many hundreds to keep the programs i like using... hmmmmm.... yes theres compatability mode, but after going from XP to Vista and then to Win7, of wich I had to keep upgrading the sofware i used most.... its a tough pill to swallow...


    I don't think you need to worry about compatibility if the software you have works on Windows 7. Think of Windows 8 like Windows 7 with Metro duct taped to the side. You have your Metro apps and everything else runs exactly as in Windows 7, compatibility wise.
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