61 percent had "little or no interest" in purchasing a desktop or laptop with Windows 8 installed.
A survey has found that more than half of consumers have not even heard of Microsoft's just-released Windows 8 operating system.
1,200 U.S. adults took part in the survey conducted by Associated Press and market researcher GfK, which found that 52 percent of participants had not heard of Windows 8. 61 percent had "little or no interest" in purchasing either a new desktop or laptop equipped with the operating system.
35 percent of respondents believe Microsoft's latest OS will be an improvement from the operating system's predecessors.
Despite pre-order demand showcasing the potential commercial muscle of Microsoft tablet Surface, 69 percent of respondents stated that they have no interest in buying the tablet.
Microsoft is spending an accumulative of $1.5 billion on advertising its latest OS, while the firm is also offering free Wi-Fi in certain U.S. states.
Meanwhile, PC component suppliers are said to be worried over the fact that consumers won't be interested in Windows 8 until 2013.
Seriously... people are dumb and uninformed. How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".
I had a blast trying to explain someone that Windows 98 is NOT better than Windows 7 just because it has double digits.
And he wondered why essentially all of the modern games won't run on it.
On the flip side, there are people who will never upgrade from their 256 MB RAM toasters.
Well some will also say Internet Explorer or the brand name of their computer.
Seriously... people are dumb and uninformed. How many people have you ever helped to fix something and your first question is "What operating system are you running" and the only answer you can squeeze out of them is "I think it's windows".