Microsoft Campaigns: Don't Get Scroogled by Google
Microsoft is launching an aggressive marketing campaign attacking Google's credibility in providing product search results.
Headlined under the phrase "Don't get Scroogled" explains that product search results are presented by Google not just by relevance, but are also impacted such as payments by merchants.
"In the beginning, Google preached, "Don't be evil"—but that changed on May 31, 2012," Microsoft writes on scroogled.com. "That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads." Microsoft goes on and says that "they scroogle you by defining relevance as how much they're getting paid."
The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.
The campaign already launched on the Internet, but will be extended to the TV and commercials will run on NBC and CNN and newspaper ads in The New York Times, The Wall Street Journal and The Washington Post, according to a report by the AP.
P.S. Webster is an honest dictionary. What's a "serach"?
P.S. Webster is an honest dictionary. What's a "serach"?
Serach means shit in Russian
I miss the ability to exclude results from specific domains (like click-bait sites).
those were the words that came to my mind right after reading the image!! man i just use goggle to do research and find providers for industrial stuff, if i need to buy something amazon, newegg and ebay would be my weapons of choice
Rarely would I search for a site to buy from anyways. The stuff I buy all comes from newegg, amazon, ebay. And the more unique stuff I have to get from time to time usually results in forums searching to find who is the most reputable dealer.
If you're not checking Newegg, Amazon, maybe Provantage or bhphotovideo.com (or whatever sites are relevant to the type of item you're shopping for), you're only shooting yourself in the foot...
The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.
Those in glass houses...
Seriously this has improved the Google shopping. Before this occurred people were spamming the ads since they were free, now it costs money to spam so the results have improved considerably. I have yet to see Bing be accurate, on anything.
... and ncix, and microcenter.com
But the best of all is staples.com... those guys couldn't fill out a spreadsheet properly to save their lives. I cannot tell you how many time I found an incorrect price on their website, gone into a store, and then had them price match the website. I have gotten $2 ink, a $50 GPS unit that are normally $500, and various other odds and ends. And they always honor it without putting up a fuss
Lol I have low enough expectations of staples I actually believe you.