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Microsoft Campaigns: Don't Get Scroogled by Google

By - Source: Microsoft | B 34 comments

Microsoft is launching an aggressive marketing campaign attacking Google's credibility in providing product search results.

Headlined under the phrase "Don't get Scroogled" explains that product search results are presented by Google not just by relevance, but are also impacted such as payments by merchants.

"In the beginning, Google preached, "Don't be evil"—but that changed on May 31, 2012," Microsoft writes on scroogled.com. "That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads." Microsoft goes on and says that "they scroogle you by defining relevance as how much they're getting paid."

The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.

The campaign already launched on the Internet, but will be extended to the TV and commercials will run on NBC and CNN and newspaper ads in The New York Times, The Wall Street Journal and The Washington Post, according to a report by the AP.

 

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  • 21 Hide
    A Bad Day , November 28, 2012 9:33 PM
    May the company with the most aggressive attitude and deepest pocket wins, and may the consumers lose either way.
  • 19 Hide
    misterawsome , November 28, 2012 9:38 PM
    Ahhh Microsoft don't you love their ads. who uses google shopping anyway, and if so couldn't you change the filter from relevance to best reviews or prices:low to high anyway.
  • 16 Hide
    jhansonxi , November 28, 2012 9:38 PM
    Quote:
    The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.
    DuckDuckGo is an honest search that doesn't track you either.

    P.S. Webster is an honest dictionary. What's a "serach"?
Other Comments
  • 21 Hide
    A Bad Day , November 28, 2012 9:33 PM
    May the company with the most aggressive attitude and deepest pocket wins, and may the consumers lose either way.
  • 16 Hide
    jhansonxi , November 28, 2012 9:38 PM
    Quote:
    The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.
    DuckDuckGo is an honest search that doesn't track you either.

    P.S. Webster is an honest dictionary. What's a "serach"?
  • 19 Hide
    misterawsome , November 28, 2012 9:38 PM
    Ahhh Microsoft don't you love their ads. who uses google shopping anyway, and if so couldn't you change the filter from relevance to best reviews or prices:low to high anyway.
  • 9 Hide
    bigshootr8 , November 28, 2012 9:48 PM
    Why on earth would I use anything microsoft has online. IE (junk), Bing (junk). Google or go home. Microsoft look up no google how not to waste a billion dollars researching for a operating system for people to hate the way it works.
  • 0 Hide
    LORD_ORION , November 28, 2012 9:56 PM
    I miss Inference Find. :( 
  • 0 Hide
    xpeh , November 28, 2012 10:39 PM
    misterawsomeAhhh Microsoft don't you love their ads. who uses google shopping anyway, and if so couldn't you change the filter from relevance to best reviews or prices:low to high anyway.


    Serach means shit in Russian
  • 12 Hide
    AzureFlash , November 28, 2012 10:40 PM
    Says the company who has been caught red-handed copying search results from the other... Keep doing what you do best, Microsoft - and by that I mean weaving webs of lies.
  • 14 Hide
    bllue , November 28, 2012 11:13 PM
    Newegg and Amazon is all you need
  • 0 Hide
    jhansonxi , November 28, 2012 11:40 PM
    LORD_ORIONI miss Inference Find.

    I miss the ability to exclude results from specific domains (like click-bait sites).
  • 2 Hide
    zeratul600 , November 28, 2012 11:46 PM
    bllueNewegg and Amazon is all you need

    those were the words that came to my mind right after reading the image!! man i just use goggle to do research and find providers for industrial stuff, if i need to buy something amazon, newegg and ebay would be my weapons of choice

  • 4 Hide
    jmcgaw , November 28, 2012 11:54 PM
    If Google needs a come-back they should look to the vernacular of Northern England and the Borderlands. Up there "Bing" means literally a heap of waste material.
  • -3 Hide
    kingnoobe , November 28, 2012 11:56 PM
    I agree with zera and blue.

    Rarely would I search for a site to buy from anyways. The stuff I buy all comes from newegg, amazon, ebay. And the more unique stuff I have to get from time to time usually results in forums searching to find who is the most reputable dealer.
  • 4 Hide
    joytech22 , November 28, 2012 11:57 PM
    Even if this is true, better results than Bing.
  • 8 Hide
    evilsizer , November 29, 2012 12:11 AM
    Windows NT 3, Windows ME, and Windows Vista. Don't throw stones MS, you have a history of not being exactly honest with your customers. Google still seems less evil than MS and Apple, IMO.
  • 2 Hide
    Anonymous , November 29, 2012 12:16 AM
    Microsoft, If you wanna go up against Google you gotta bring what at least looks like an OS to the table. Windows 8 just wont cut it.
  • -1 Hide
    Old_Fogie_Late_Bloomer , November 29, 2012 12:20 AM
    I dunno about you guys, but when I'm shopping, I may look at the Google Shopping results, but I certainly don't blindly pick a retailer based on them. And if you actually look at the lowest-priced results, you tend to find some sketchy-looking sites or eBay retailers that you probably wouldn't want to do business with anyway.

    If you're not checking Newegg, Amazon, maybe Provantage or bhphotovideo.com (or whatever sites are relevant to the type of item you're shopping for), you're only shooting yourself in the foot... :) 
  • 2 Hide
    ddpruitt , November 29, 2012 12:47 AM
    Quote:
    "That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads." Microsoft goes on and says that "they scroogle you by defining relevance as how much they're getting paid."

    The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.


    Those in glass houses...

    Seriously this has improved the Google shopping. Before this occurred people were spamming the ads since they were free, now it costs money to spam so the results have improved considerably. I have yet to see Bing be accurate, on anything.
  • 4 Hide
    CaedenV , November 29, 2012 12:52 AM
    bllueNewegg and Amazon is all you need

    ... and ncix, and microcenter.com

    But the best of all is staples.com... those guys couldn't fill out a spreadsheet properly to save their lives. I cannot tell you how many time I found an incorrect price on their website, gone into a store, and then had them price match the website. I have gotten $2 ink, a $50 GPS unit that are normally $500, and various other odds and ends. And they always honor it without putting up a fuss :D 
  • 1 Hide
    assasin32 , November 29, 2012 1:57 AM
    CaedenV... and ncix, and microcenter.comBut the best of all is staples.com... those guys couldn't fill out a spreadsheet properly to save their lives. I cannot tell you how many time I found an incorrect price on their website, gone into a store, and then had them price match the website. I have gotten $2 ink, a $50 GPS unit that are normally $500, and various other odds and ends. And they always honor it without putting up a fuss


    Lol I have low enough expectations of staples I actually believe you.
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