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Intel Dropping McAfee Branding

By - Source: CNN Money | B 23 comments

The software is expected to be called Intel Security.

During CES 2014, Intel CEO Brian Krzanich said that the company plans to phase out the McAfee brand. The announcement arrives after McAfee Chief Marketing Officer Penny Baldwin said last month that the company would "see massive change" in "packaging and names."

According to reports, the security firm will continue to operate as a wholly owned subsidiary, and work alongside Intel employees who are currently working on security activities under the new "Intel Security" brand name. Only the red and white shield logo will remain.

"I've been begging them to drop the brand or fix the product," McAfee said in a telephone interview with Reuters on Tuesday.

John McAfee founded McAfee Associates in 1987, and then resigned from the company in 1994 with around $100 million in cash. He stayed in the spotlight for years to come with his "bored millionaire antics," but then made major headlines in 2012 when he went on the run after his neighbor in Belize was found shot in the back of his head.

After that whole escapade, McAfee was jailed in Guatemala and then deported to Miami after faking a heart attack. The latest antic is a video of McAfee reading letters from annoyed McAfee software users. The language is graphic, and the ladies are scantily clad. There's also plenty of drug use, foot licking and guns. Wahoo.

"Something went wrong. Fifteen years ago I had some beautiful software, and they took it over. I don't know what they did," he states. He then talks about his tax consultant, and whips out a gun. Overall, the comments merely echo his distaste for the association that links him to the antivirus software. He's also tired of getting hate mail regarding said software.

"I really am elated beyond description," he told CNN Money. "Everyone thinks I've written the worst software in the world. But I've had nothing to do with that company for 20 years."

The video seemingly tries to get under Intel's skin enough so that the chip maker gives up and changes the name. Chief Technology Officer Michael Fey told Reuters that the company is not concerned about the video because most customers know that John McAfee hasn't worked for the company in years. Yet Fey said it will be a relief once the association is severed, and the company could finally ignore his zany antics.

"As an employee I am happy to stop having to answer that," Fey said.

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  • 0 Hide
    ferooxidan , January 11, 2014 4:49 PM
    I think all other people who doesn't read news about IT and a little vague about tech world will have thought like this: Intel Security things will be even worse naming than McAfee because they will start to think it is something that doesn't really that important in your system just like Microsoft Defender.
  • 1 Hide
    therealduckofdeath , January 11, 2014 5:19 PM
    "IT illiterate" recognises brands too. My father who's almost 70 still insists on subscribing on McAfee. Knowing brands and knowing how a computer actually works aren't the same thing, and McAfee has been around since the dawn of the interwebz...
  • -2 Hide
    sykozis , January 11, 2014 6:04 PM
    This was announced Tuesday morning at the beginning of CES 2014. Why is Tom's only NOW reporting it? Why not report it the day it was announced? Not like anything else they actually paid attention to at CES 2014 was really worth reporting anyway....
  • 2 Hide
    aevm , January 11, 2014 6:10 PM
    Intel isn't exactly known as a software producer. This move will hurt sales of their antivirus.
  • 0 Hide
    sykozis , January 11, 2014 6:44 PM
    Can't hurt sales any more than the product has....granted the product is actually getting better since Intel took over. It's file detection rate is on par with Kaspersky, Trend Micro and BitDefender these days. The only problem areas are false positives (they are doing better than AVG, Symantec and Vipre in that area) and stability (which will vary by system for every security product on the market). McAfee achieved a rating of "Advanced" from AV-Comparatives in Dec 2013 for the real-world tests with an overall detection rate of 98.7% for the 4 month period and 20 false positives. AVG, Symantec and Vipre had 28, 37 and 37 false positives, respectively.... So, McAfee is in fact improving.....just not as fast as some of us would like to see. Their latest products do perform quite well in tests conducted using Windows8 though.
  • 0 Hide
    aevm , January 11, 2014 6:53 PM
    Yeah, I've been doing research recently to pick an antivirus. I went with BitDefender. From what I've read, McAfee catches about 83% of the viruses caught by BitDefender. I hope Intel makes it competitive again.
  • -2 Hide
    sykozis , January 11, 2014 7:24 PM
    I've been researching for the last week after an incident with a malware infested link my wife found on facebook. Even with Kaspersky configured to be as strict and secure as possible, the malware had no issue getting in and establishing itself. From my personal experience, as great as Kaspersky appears to do in every lab test, it seems to fail more often than not in real world usage.
  • 0 Hide
    Morbus , January 12, 2014 4:30 AM
    There's no real substitute to good internet usage. Blocking ads, blocking javascript by default and blocking plugins by default, a well known antivirus that doesn't bog down your machine, running untrusted software in a virtual machine or sandbox, and you're set.Of course computer illiterates will have loads of issues with security. That's because they don't bother educating themselves the tiniest bit. I don't pity them for their mishaps.I, for one, cringe and run away whenever I see a computer illiterate with security problems. Run man, run! I make it a rule not to help friends with those issues. It's either format c: or nothing.
  • 0 Hide
    belardo , January 12, 2014 5:15 AM
    McAfee has been crap for years... and very crappy today. Its marginally better than "Cheap" tech support India that installs on people peoples computers. I think by 1998, it was getting bad.That said... the video is FUNNY as hell.Doesn't matter than intel owns this garbage.PS: This new liner article blogging thingy is confusing... its sucks... when does the article end... thinking is hard.I'd rather buy Anti-Virus software from the real McAfee - even if it didnt do anything.
  • 0 Hide
    DanDustEmOff , January 12, 2014 6:13 AM
    What annoys me is that nearly all anti virus programs no longer remove stuff. They make you phone a premium number and buy a 1 time removal that wouldn't be there if their progam did it's job properly. This seems like acommon trend. If anyone knows of a proper security suit please let me know.On a side note many lol's at the Mcaffe video.
  • 0 Hide
    dimar , January 12, 2014 7:26 AM
    Quote:
    If anyone knows of a proper security suit please let me know.On a side note many lol's at the Mcaffe video.
    Lavasoft Ad-Aware.
  • 0 Hide
    Morbus , January 12, 2014 9:24 AM
    Quote:
    What annoys me is that nearly all anti virus programs no longer remove stuff. They make you phone a premium number and buy a 1 time removal that wouldn't be there if their progam did it's job properly. This seems like acommon trend. If anyone knows of a proper security suit please let me know.On a side note many lol's at the Mcaffe video.


    I use avira and I recommend it. Avast! is good. Sometimes. For some people... Avira has really surprised me though. I used ESET NOD32 up to a year ago.
  • 0 Hide
    sykozis , January 12, 2014 10:23 AM
    Quote:
    McAfee has been crap for years... and very crappy today. Its marginally better than "Cheap" tech support India that installs on people peoples computers. I think by 1998, it was getting bad.That said... the video is FUNNY as hell.Doesn't matter than intel owns this garbage.PS: This new liner article blogging thingy is confusing... its sucks... when does the article end... thinking is hard.I'd rather buy Anti-Virus software from the real McAfee - even if it didnt do anything.


    Sounds like you get all of your information from PCMag....who appears to get paid for their antivirus reviews. Regardless of how poorly Norton does in every lab test, PCMag reviews seem to paint them as the most capable product on the market, followed by Webroot (who also does very poorly in lab tests). McAfee, as reviewed by AV-Comparatives, isn't nearly as bad as you make them out to be. AVG has a lower detection rate, a higher false-positive rate and a lower removal rate yet it's among the most recommended antivirus apps on this site.

    Antivirus testing has become a joke. You can read lab results from the major test labs (VirusBulletin, WestCoast Labs, AV-Test, AV-Comparatives) and get a pretty good idea of how the software does under ideal conditions. You can read the (paid for) reviews over at PCMag. You can read the factually incorrect "reviews" that get posted here every so often. You can read user reviews..... BUT, at the end of the day, the software will all still fail miserably in real-world usage.

    Recently (Dec 2013) I used Kaspersky to scan a harddrive. After nearly 3 hours of scanning, Kaspersky reported the harddrive as being clean. Approximately 30minutes later, my desktop was trashed by viruses that Kaspersky missed. I plugged that same harddrive into a laptop running Avast Internet Security 2014, which immediately started popping up warnings about infections. In total, that harddrive contained over 1000 different viruses that Kaspersky (one of the top rated Antivirus solutions on the market) completely missed. I should also pointed out that BitDefender missed all of these viruses as well. In the case of all 3 antivirus solutions, they were intentionally set to be as aggressive as possible and the 2 top rated, paid solutions completely failed in every sense of the word. Based on my own experience, and my research over the last week, I'm fairly confident that most (if not all) "professional" reviews/certifications are bought and paid for.
  • 0 Hide
    firefoxx04 , January 12, 2014 12:12 PM
    Its called Malwarebytes. Its paid version is a one time $25 cost. I had lots of trouble with norton in the past (and recently) but malwarebytes never failed me. They dont advertise it as an anti virus but hell, its lighter than pretty much anything on the market and removes pretty much any threat. I hate macafee because it finds a way to get on your computer through other programs. Programs that slither their way into my computer have no place on my computer. Not to mention it pops up everywhere. Very loud and its threat detection is subpar.
  • 0 Hide
    sykozis , January 12, 2014 1:57 PM
    Malwarebyte's doesn't catch everything. In fact, it's real-time scanner seems to catch very little compared to it's own on-demand scanner.
  • 0 Hide
    amk-aka-Phantom , January 12, 2014 11:32 PM
    I don't care what they call it, I demand they STOP preinstalling that garbage on every single laptop sold!
  • 0 Hide
    Grandmastersexsay , January 13, 2014 6:53 AM
    Malwarebytes + Microsoft Security Essentials FTW. Free and I haven't had a virus since XP.

    Still, people make too big of a deal about viruses. You'll catch one eventually. Its not the end of the world. Just back up important files and don't do stupid stuff like downloading pornographic RPGs on the same computer you do your online banking.
  • 0 Hide
    mynith , January 13, 2014 8:30 AM
    Funny how he said "Drop the brand OR fix the product". Gentlemen, we know what Intel has chosen not to do.
  • 0 Hide
    sykozis , January 13, 2014 9:45 AM
    The product, in all reality, is no worse than any other. Sure, in lab tests (which are the ideal environment, btw), some products fair better. In real-world use (the least ideal conditions possible), most of these products fail miserably. Just read user reviews. People aren't happy with any antivirus because they all fail to do their job properly or have unwanted effects such as instability or system lag.
  • 0 Hide
    Avro Arrow , January 19, 2014 8:13 AM
    I remember when McAfee anti-virus first came out. It was for MS-DOS and the first real alternative to Norton after Flu-Shot gave up the ghost. Intel gets its hands on it a screws it royally. Big surprise.
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