It wasn’t a super cheery day for investors during Microsoft’s recent earnings call as the company reported its first profit drop in 23 years.
On the bright side, Microsoft’s Laptop Hunters ad campaign appears to be working. According to TechFlash, Microsoft’s own research shows a 10 percent increase in preference for Windows PCs since launching the TV spot series.
Microsoft didn’t reveal where or how it came to its 10 percent number, but inquiries have already gone to the Redmond company for more details.
This news came at the same time Apple reported a record quarter, though it was thanks to growth in the iPhone and iPod products. Macs saw a 3 percent drop.
Interestingly enough, Microsoft’s Laptop Hunters TV ads don’t do anything to push the Windows operating system. This is in contrast to Apple’s Mac and PC ads that attempt to highlight various perceptions of the Windows Vista operating system when compared to Mac OS X.
Instead, Microsoft’s latest ad campaign does more service to hardware manufacturers such as HP and Sony, pointing out that PC notebooks are far more affordable than MacBooks.
For one reason or another, that seems to make more people want Windows.
Check out all the Laptop Hunters commercials so far at the links below: