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Microsoft Ads Makes More People Want Windows

By - Source: Tom's Hardware US | B 32 comments

The promise of cheaper laptops appears to make people prefer Windows.

It wasn’t a super cheery day for investors during Microsoft’s recent earnings call as the company reported its first profit drop in 23 years.

On the bright side, Microsoft’s Laptop Hunters ad campaign appears to be working. According to TechFlash, Microsoft’s own research shows a 10 percent increase in preference for Windows PCs since launching the TV spot series.

Microsoft didn’t reveal where or how it came to its 10 percent number, but inquiries have already gone to the Redmond company for more details.

This news came at the same time Apple reported a record quarter, though it was thanks to growth in the iPhone and iPod products. Macs saw a 3 percent drop.

Interestingly enough, Microsoft’s Laptop Hunters TV ads don’t do anything to push the Windows operating system. This is in contrast to Apple’s Mac and PC ads that attempt to highlight various perceptions of the Windows Vista operating system when compared to Mac OS X.

Instead, Microsoft’s latest ad campaign does more service to hardware manufacturers such as HP and Sony, pointing out that PC notebooks are far more affordable than MacBooks.

For one reason or another, that seems to make more people want Windows.

Check out all the Laptop Hunters commercials so far at the links below:

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Top Comments
  • 22 Hide
    KyleSTL , April 25, 2009 12:09 AM
    ^ Someone obviously did not get a 1600 (or more recently 2400) on their SATs. That is one of the worst analogous statements I've ever seen.
  • 21 Hide
    The Schnoz , April 25, 2009 2:20 AM
    They should have another commercial where a customer goes into a Apple Store and asks for a laptop with features they can't get on a Mac, like blue-ray, 1920x1080 resolution, a true 16x9 screen, HDMI output, quad core processor, 500GB hard drive, etc., etc. HP has one with all these features, an 18.4" screen and 4GB of RAM for $1,700. Thats $1,000 less than Apples 17" Mac Book Pro. The Apple store clerk will basically have to say that they don't offer any of those options, but heres a laptop with none of that for $2,700.
  • 10 Hide
    bardia , April 25, 2009 4:11 PM
    chuck_smithLong time mac user, long time windows user, and I have to say, gaming aside, I see no advantages to using a PC over a mac. No reason?

    1) Price
    2) Performance
    3) Features
    4) Customization (undervolting anyone?)
    5) Compatibility

    You see NO reason? *cough*dishonestfanboialert*cough*

    Quote:
    I'm a CISCO certified tech so all my computers are running et an "optimal" state, and I still manage to have windows apps crash on me much more than Mac ones, and I'm talking about major stuff like Office here, apps that are supposed to work well.


    I'm not CISCO, I'm a mere A+/geek/enthusiast. I have YET to manage to get Office to crash on me in Vista, and I use it every day. You must be really talented at configuring it.

    Quote:
    Just for the time that Windows costs me, because of crashes, configuration time, debug time, I chose Mac over windows.


    This doesn't even make sense. If IE or Office crashes, it can be restarted in exactly 3 seconds just like when Safari crashes. Debug? REALLY? Sounds like you're trying pretty hard to make your case.

    I use OS 10.4 and Vista as well, and what you just wrote is EXACTLY what I hate about Mac users. Both OS's are rock solid when configured correctly, and personally, my 10.4 has had applications crash far more frequently than my vista machine. MAIN POINT: on either system we're talking about so few crashes that to even discuss them is trivial.

    If you REALLY have regular crashes on Windows, you may want to reconsider that certification or possible learn to test your hardware better. Windows Vista just works. Period.

    [/quote]
Other Comments
    Display all 32 comments.
  • 22 Hide
    KyleSTL , April 25, 2009 12:09 AM
    ^ Someone obviously did not get a 1600 (or more recently 2400) on their SATs. That is one of the worst analogous statements I've ever seen.
  • 3 Hide
    Annisman , April 25, 2009 2:01 AM
    Well, it's not hard to convince people to buy a superior product, M$ should have been doing these commercials as soon as MAC got the gaul to launch theirs.
  • 21 Hide
    The Schnoz , April 25, 2009 2:20 AM
    They should have another commercial where a customer goes into a Apple Store and asks for a laptop with features they can't get on a Mac, like blue-ray, 1920x1080 resolution, a true 16x9 screen, HDMI output, quad core processor, 500GB hard drive, etc., etc. HP has one with all these features, an 18.4" screen and 4GB of RAM for $1,700. Thats $1,000 less than Apples 17" Mac Book Pro. The Apple store clerk will basically have to say that they don't offer any of those options, but heres a laptop with none of that for $2,700.
  • 2 Hide
    bardia , April 25, 2009 2:27 AM
    The SchnozThey should have another commercial where a customer goes into a Apple Store and asks for a laptop with features they can't get on a Mac, like blue-ray, 1920x1080 resolution, a true 16x9 screen, HDMI output, quad core processor, 500GB hard drive, etc., etc. HP has one with all these features, an 18.4" screen and 4GB of RAM for $1,700. Thats $1,000 less than Apples 17" Mac Book Pro. The Apple store clerk will basically have to say that they don't offer any of those options, but heres a laptop with none of that for $2,700.


    HAHA... so true so true. Several manufacturers offer products superior to the MBP for $1k or more less. Amazing.
  • 6 Hide
    christop , April 25, 2009 2:58 AM
    I like windows on my desktop and leopard on my laptop.. I am ready for 7 love the beta...
  • 3 Hide
    Shnur , April 25, 2009 3:34 AM
    christopI like windows on my desktop and leopard on my laptop.. I am ready for 7 love the beta...

    I wish I had a Mac for laptop... I keep on stealing my girlfriend's from time to time to work outside... on the other case she steals my powerhorse desktop PC... I believe that in this way I get the best of both worlds and I know how to use both => how to fix both.
  • 4 Hide
    Master Exon , April 25, 2009 4:13 AM
    fukcyouPC buyers are what NetBooks users are to Apple owners.

    Superior?
  • 0 Hide
    curryj02 , April 25, 2009 6:10 AM
    macer1wow this is a pure hate on for mac products at toms. Well if they can't get their spelling, facts or even editor right then why not just give the people what they want. feed the trolls


    I think if you actually read all the posts here you will find that the "people" here at tom's don't have a "pure hate on for mac products". In fact they are just being critical of outright fanboyism and trolls like this:
    Wotan31Windows is probably the worst desktop operating system around. I'd pay double the price for the same machine if it ran Linux or OSX flawlessly. It's not just about hardware specs you know.
  • -6 Hide
    croc , April 25, 2009 9:16 AM
    Mac OS used to be a proper OS, back when they had proper Unix capable hardware... PPC CPU's. Now OSX is just another linux toy OS.
  • 7 Hide
    JimmiG , April 25, 2009 10:36 AM
    crocMac OS used to be a proper OS, back when they had proper Unix capable hardware... PPC CPU's. Now OSX is just another linux toy OS.


    How do the slower G5 and G4 (they were never able to make a G5 laptop because of the heat/power draw) make the computer into a "proper Unix capable" one? The move to x86 didn't change any capabilities of the core OS.

    The Intel switch made macs more useful because no matter what Jobs said, the PPC CPUs were inferior to Intel and AMD. Otherwise they wouldn't have switched. The disadvantage is that Macs are now essentially just IBM clones with some proprietary firmware and stuff to remove the artificial lock from OSX that keeps other IBM clones from running it.

    Humans are social beings that want to feel like they belong in a group. Apple has made a very good job of making people who buy a Mac feel special while at the same time ridiculing Windows and its users. Microsoft has until now responded with nothing. Now they're saying people who buy Windows-based laptops are smart, resourceful, economic, educated etc.
  • 2 Hide
    boju , April 25, 2009 11:21 AM
    Wotan31Windows is probably the worst desktop operating system around. I'd pay double the price for the same machine if it ran Linux or OSX flawlessly. It's not just about hardware specs you know.


    I'm no wise guy but I’ll have a dig and say if any os,linux, osx, whatever os out there is as commonly popular as windows, no doubt there would be just as many attempts to test security flaws, given the variety of complex programs/sites already available to make the job easier.


    People using alternate OS's are lucky in this regard... for now ;P
  • -6 Hide
    Platypus , April 25, 2009 11:54 AM
    Although I'd love to bash Apple, I think this article is mostly about Microsoft. It's silly to see a company like this feeling like they need to explain to their investors why they only made $3 billion profit instead of $3.5 billion.
  • -6 Hide
    chuck_smith , April 25, 2009 2:46 PM
    Long time mac user, long time windows user, and I have to say, gaming aside, I see no advantages to using a PC over a mac. I'm a CISCO certified tech so all my computers are running et an "optimal" state, and I still manage to have windows apps crash on me much more than Mac ones, and I'm talking about major stuff like Office here, apps that are supposed to work well.

    Just for the time that Windows costs me, because of crashes, configuration time, debug time, I chose Mac over windows. Yes I have my beast gaming machine but I never use it for anything else, because in my opinion, it's the only thing it does well.

    Audio recording? Mac Movie Editing? Mac 3D graphics creation? Mac! text and e-mail? Mac (just because it doesn't crash in my face) Gaming? sure Windows hands down, but even then, for my games to work well, I need the latest OS version, Driver version, Game patch, and it's just more hassle. I'm running an older, fewer feature version of Mac (10.4) and I still find it more stable then windows (ans yes I've tried the 7 Beta as well)
  • 4 Hide
    lionrampantforever , April 25, 2009 3:07 PM
    Well I know you guys might hate the Power PC processors but Ive got a old Ibook G3 Clamshell in blueberry and its only a 366 mhz processor and the same game I have on mac play wont run that well on a 600 mhz Pentium. But really its just because that little PPC has 256k of cache. You know one of the top 15 Super Computers on Linpack is just a collection of G5 Desktops with a craylink to hook them all up. IBM still makes some of the fastest processors around for vector processors but damn they cost a lot of money to develop and they take longer and are probally hard to code for. Maybe we might get a Cell processor from IBM in desktops or heck Nvidia will have their Super Multicore GPU as a CPU. Or if that Creative lab Zii Labs thing with all those configurable processors that would be cool also. I saw a thing about a 80 proccessor desktop that was just a bunch of Transmeta Processors that ran Linux a long time ago and it didant take up that much space. I cant find any more info on that 80 processor MEta deal since it was soo long agao but o well.
  • 5 Hide
    megamanx00 , April 25, 2009 3:15 PM
    The masses are easily influenced. Personally I dislike the OSX interface, but alot of people love it. I also hate Apples elitist attitude and developer relations.

    Apple squanders their limited window of popularity in my opinion. If they would allow for clones, phystar for instance, then they could increase their base. People just don't want to spend alot of money on high priced mac stuff right now and that's why the new MS commercials work. By increasing their base they become more attractive for App developers so they get more games and so on. Probably the best time to have done this would have been at Vistas launch to ride on the public distaste of Vista, but now people are use to it so Apple would have more of a struggle.
  • 1 Hide
    lire210 , April 25, 2009 3:53 PM
    the reason i will never buy mac if they keep this up. i just bought this cheap labtop for 399.99 specs
    amd athlonx2 2ghz 2gb ram 667 mhz
    nvidia 8200m graphics
    250gb hd
    15.6 inch
    thats pritty dam good for 4 bills
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