Dell preps massive price hikes up to 30% citing memory pricing 'out of our control' — company reminds commercial customers that placing an order today for future delivery will not guarantee current prices

The painful RAM shortages being felt across the computing industry are soon coming to impact the corporate world. Dell is set to increase prices across all of its commercial laptop offerings on December 17, according to an internal report obtained by Business Insider. The price changes are coming exclusively to Dell's commercial business, selling machines to companies and corporate clients, at least for now.

Dell preps significant price hikes up to 30% for corporate products — company warns that ordering today for future delivery does not lock in current pricing

The price increases primarily target laptop and desktop models with higher amounts of RAM or SSD storage capacity, attributed to the critical RAM shortage being felt around the world due to AI hyperscalers. However, some professional monitors and GPU upgrades will also see higher price tags starting on the 17th. The affected Dell commercial portfolio will, on average, be 10-30% higher after the changes take effect.

Beginning this Wednesday, Dell Pro and Pro Max laptops and desktops with 32GB of RAM will become $130 to $230 more expensive. Computers with 128GB, Dell's highest offering, will see prices rise anywhere from $520 to $765 per device. Notebooks ordered with 1TB of internal SSD storage will become $55 to $135 more expensive.

Other price increases include monitors, a curious increase as monitors and displays do not contain RAM or NAND flash memory. Regardless, the Dell Pro 55 Plus 4K monitor is set to rise from $1,349 to $1,499 once the other price increases take effect. GPU prices in the commercial realm will also rise with the tide. Dell laptops with the Nvidia RTX Pro 500 Blackwell GPU 6GB will increase by $66, while stepping up to a 24GB Blackwell GPU will cost $530 more.

The employee who leaked the price changes, who remains anonymous but verified by Business Insider, also shared that Dell's messaging to its commercial sellers has also changed with the price rise. Dell's commercial wing accounted for 85% of all client sales last year, so it has a strong interest in maintaining these numbers. However, it may become difficult to keep these metrics the same as we enter the new year.

Dell is reportedly advising its sellers to prioritize selling to the largest client accounts fast, warning clients that "ordering today will not lock in the current prices". Dell is also limiting the discounts it can offer clients, leaving even the largest corporate accounts without the traditional bulk discounts that may shield them from typical market volatility. The Dell employee also claims that Dell's profit margins across the board are shrinking amidst "unprecedented" market conditions.

Confirmation of these corporate price increases comes less than a week after Dell was erroneously caught in the crossfire between Framework and Apple, when Framework's social media team was baited by a fake post claiming Dell was engaging in RAM price gouging at the consumer level. While Framework was wrong about a $550 RAM price increase three days ago, today's reports prove its X comments prophetic.

That Dell's corporate partners and clients are being severely affected by RAM shortages is a bad sign for the state of the DRAM and NAND flash markets, which are threatening to ravage the tech sphere for the next year or more. Team Group claimed at the start of the month that 2026 will only get worse for the market, with Phison's CEO claiming back in October that the drought may continue into the 2030s.

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