Custom RTX 3090 Ti Costs 66% More Than RTX 3090 In Europe

MSI Suprim GeForce RTX 3090
(Image credit: MSI)

It looks like PC DIY enthusiasts should brace themselves for further price shocks as the first European listings for custom Nvidia GeForce RTX 3090 Ti designs have started to emerge. At the official launch of the Nvidia reference GeForce RTX 3090 Ti earlier in the month, Nvidia avoided sharing any pricing or availability dates. Still, the pair of MSI custom designs we have gone up for sale in Switzerland (opens in new tab) for the equivalent of $4,000 or thereabouts.

Above, you can see some screenshots of the retail listings from the aptly named Swiss etailer Top Preise. If you click left and right, you can switch between listings for the MSI GeForce RTX 3090 Ti Suprim X, MSI GeForce RTX 3090 Ti Gaming X Trio, and their non-Ti brethren from the same outlet. These price uplifts are pretty astonishing, with this reseller adding up to a 66% premium on the new halo cards from MSI and Nvidia.

Swipe to scroll horizontally
MSI GeForce model
RTX 3090 Suprim X

RTX 3090 Ti Suprim X
RTX 3090 Gaming X Trio
RTX 3090 Ti Gaming X Trio

Swiss price

CHf2,209

CHf3,678

CHf2,569

CHf 3,595

US equivalent

$2,416

$4,022

$2,809

$3,932

Retail price uplift

NA

66%

NA

40%

The upgrade going from the GeForce RTX 3090 to RTX 3090 Ti might be nice to have but paying this much for the only modestly improved (on paper) Ti would likely be mostly for bragging rights. There is some hope that these prices could be early placeholder prices, but the untidy sums suggest otherwise.

As we covered at the Nvidia RTX 3090 Ti Founders Edition launch, the new GeForce champ offers a minor bump in CUDA core count, using a fully-enabled GA102 GPU, giving it 84 SMs (streaming multiprocessors) and 10,752 CUDA cores. The 'plain old' RTX 3090 has 82 SMs and 10,496 CUDA cores - not much of a downgrade in percentage terms. In addition, memory bandwidth should be improved, with Nvidia upgrading the 24GB GDDR6X to 21Gbps, with denser ICs, and halving the memory chip count for more direct cooling. At the time of writing, we still don't have Nvidia confirmed core clocks for the RTX 3090 Ti, nor these MSI custom cards.

(Image credit: Nvidia)

As a footnote, it is exciting to see this latest retailer spill given that only days ago, multiple outlets said their sources had alerted them to a halt on GeForce RTX 3090 Ti production due to issues with both hardware and firmware. Before this rumor hit the fan, we comfortably accepted Nvidia's guidance to get further first-hand details about the RTX 3090 Ti later this month.

Mark Tyson
Freelance News Writer

Mark Tyson is a Freelance News Writer at Tom's Hardware US. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

  • RodroX
    Well thats no problem, miners and rich people don't care about price at all.
    Reply
  • VforV
    I would not pay more than $1000 for the 3090 Ti.

    And $900 for 3090, $800 for 3080 Ti and $750 for the 3080 12GB. They do no deserve more.

    Anything above $1000 for a gaming GPU (all of them are Geforce branded, not Titan, not Quadro/A whatever for pro/server market) is scummy scalping and those paying anything above that price have more money than sense and are directly responsible for encouraging and supporting these ludicrous prices. They started doing that with the aberrant 2080 Ti at $1200, look where we are now...

    Expect Lovelace to reach $5000 prices and 600W (or maybe 700W) power consumption.
    Reply
  • sizzling
    VforV said:
    I would not pay more than $1000 for the 3090 Ti.

    And $900 for 3090, $800 for 3080 Ti and $750 for the 3080 12GB. They do no deserve more.

    Anything above $1000 for a gaming GPU (all of them are Geforce branded, not Titan, not Quadro/A whatever for pro/server market) is scummy scalping and those paying anything above that price have more money than sense and are directly responsible for encouraging and supporting these ludicrous prices. They started doing that with the aberrant 2080 Ti at $1200, look where we are now...

    Agreed. I am quite concerned about next generation pricing, I expect a significant jump in MSRP for each tier. We already saw current generation revise MSRP upwards. I know MSRP is currently meaningless but normal will be when MSRP reflects reality again. The big problem will be shareholder expectations for NVIDIA, AMD and board partners. My experience from working in a FTSE100 company is shareholders don’t like revenues/profits going back down after an abnormal high even when they are warned repeatedly. I saw this when our revenues bumped about 30% YoY due to FX on international operations. The pressure from shareholders plus a market that has continued to sell exceptionally high volume at equally exceptionally high prices has shown a market acceptance of prices and trend I think these companies will try and continue to capitalise on.
    Reply