UK carrier EE was the nation's first 4G LTE provider. Though the likes of Vodafone and O2 are just getting started on LTE, EE has been around long enough to refresh its 4G plans to include affordable business-friendly options. On Thursday, the company launched another set of plans aimed at businesses.
The company is calling these new plans ‘Super Bundles’ and says they’ll have no expiry date, no contract period, and no sharer fees. The range includes the world’s first petabyte mobile data bundle as well as 50TB, 100TB, 200TB, 500TB bundles. EE is targeting corporate and public sector organisations in data-intensive industries like broadcast, communications media, and CCTV where mobile data presents a viable alternative to satellite and cable uplinks.
"British businesses are transforming the way they work with new 4G mobile technology, cloud computing and collaboration tools. In light of these trends and with LTE-Advanced at up to 300Mbps on the horizon, we forecast corporate data consumption will grow by 860 per cent over the next three years," said Max Taylor, Director of Corporate Business at EE. "Armed with more spectrum holding, and subsequently more network capacity than any other UK operator, we are introducing our Super Bundles for businesses that want to transform mobile working for their employees and need a simple, scalable solution."
EE didn't go into great detail about pricing for these new bundles, but the company did mention that the 1 PB package will cost £8 per gigabyte (this is compared to £20 per GB for data transfer on satellite transfer). That comes out to £8 million, or over $12,800,000 or over €9,600,000.
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Also they have ISP competition, unlike the US. Remember earlier this year TWC said "there's no consumer demand" for gigabit internet? Remember when a Comcast guy said something similar? "hurr durr big country lots of people" is a poor excuse.