Wednesday HP revealed in an official company blog that it's launching a series of ads marketing its Personal Systems Group (PSG) as a spin-off company. According to the company, a new spin-off organization would be a $40 billion business with the agility and freedom of a start-up.
Over on a website dedicated to the cause, HP executive VP Todd Bradley says that it's time to think like a startup again. "It's time to be nimble and revolutionary," he states. "It's time again for world-changing innovation. And so, it's time we realized we're at a crossroads in an evolving HP. But don't misunderstand: We – the same great folks who make HP PCs today – will make them tomorrow. We will continue to build on our legacy creating reliable, stylish, and high-performance PCs to improve your personal and professional life."
Just recently Bradley dismissed rumors about HP selling off its PC business, indicating that the numbers behind such a strategy didn't make sense. "My intention would be to lead it through this transaction ... and if it's a standalone public company, to lead that," he said
A few weeks ago during a Q3 conference call, HP CEO Leo Apotheker admitted tablets pushed HP into considering the spin-off PC business, that the PSG needs the flexibility to make its own decisions. "There is a clear movement in the consumer PC space," Apotheker said. "The tablet effect is real."
