Best Buy is cashing in on the Windows 8 hype by offering special promotions and 45 exclusive Windows 8 products during the big launch on Friday, October 26.
For starters, the retailer has said that consumers can get at least $100 toward an Intel-inspired Ultrabook when they trade in a working laptop. Customers simply scan through a list provided online to find the value of their laptop, and then trade it in at a physical store or through Best Buy's website. The reward is a gift card that can be used against the Ultrabook's pricetag, and a cleaner environment thanks to the recycling of your old portable machine.
This Trade-In and Save program starts October 26, and ends November 17, Best Buy said.
Best Buy is also offering a complete PC home makeover from Samsung for $1,999 USD. This "makeover" includes the Samsung Series 5 Touch Screen Ultrabook, the Samsung Series 5 Touch Screen All-In-One and the Samsung Series 5 Laptop. Also thrown into this bundle is one year of Geek Squad Tech Support, Internet Security Software to protect against viruses and a PC-to-PC data transfer.
In addition to those two offers, Best Buy will knock $200 off an HP Premium Touch Windows 8 Ultrabook, and $200 off a Gateway All-In-One for the first three full days (Oct 26 to Oct 28). The company will also provide free Windows 8 video tutorials offering helpful tips about the new OS.
"Geek Squad Tech Support members (currently about 2.4 million) also will have exclusive access to a new online library of more than 60,000 video tutorials featuring Windows 8, and other popular software and technology topics beginning Oct. 26," the company said on Wednesday.
The Wall Street Journal adds that Best Buy has invested around 50,000 hours in Windows 8 training for the staff and Geek Squad members. Each store will also have at least one "Microsoft Adviser" who has undergone extensive training, and roughly 20-percent of the company's 1,100 stores will actually have Microsoft personnel on hand.
The paper also reports that Best Buy will provide an "experience table" at the front of each store so that consumers can walk in and experience the new OS first-hand. Only 30-percent of the products will have touch initially.
Jason Bonfig, Best Buy's vice president for computing, said there may be more angst for customers because of the lack of familiarity. "Our staff is there to coach them through it," he added.