Tegra 4 adopted by only one firm so far.
Qualcomm Chief Marketing Officer Anand Chandrasekher has heavily criticized Nvidia's Tegra processors.
The latter's quad-core Tegra 3 processor is utilized by the majority of Android-powered tablets launched last year. But Qualcomm's CMO believes that the Snapdragon 600 and 800 processors' introduction will dominate the market this year.
The Snapdragon S4 processor, meanwhile, is powering a considerable proportion of high profile smartphones, while Toshiba is the only firm said to be adopting Nvidia's Tegra 4.
"Snapdragon S4 Pro is better, faster than the commercially shipping Tegra 3… On benchmarks published by Anantech, S4 Pro is twice as fast as the fastest Tegra processor commercially available,” the executive said. "Nvidia just launched their Tegra 4 – not sure when those will be in the market on a commercial basis, but we believe our Snapdragon 600 outperforms Nvidia’s Tegra 4. And we believe our Snapdragon 800 completely outstrips it and puts a new benchmark in place."
"So, we clean Tegra 4′s clock. There’s nothing in Tegra 4 that we looked at and that looks interesting. Tegra 4, frankly, looks a lot like what we already have in S4 Pro... Yes, they [Nvidia] had the perception [of superior graphics] help[ing] them for some time, and that helped them for some tablet wins. I think that would change.
"The world is increasingly becoming aware that what we have in CPUs and graphics is beyond what anybody has," he added. "So usually, that technical awareness happens at the OEMs, and that takes a while for products to emerge… Empirically, we completely beat them on graphics performance!"