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Nvidia Branded Video Cards Only Sold in Best Buy

By - Source: Tom's Hardware US | B 61 comments

Nvidia's video card plans only go as far as Best Buy stores.

It was a bit of a surprise to learn that Nvidia was selling its own video cards at Best Buy. The boxes were labeled as being designed and made by the creators, but in reality the manufacturing of the reference boards is by Foxconn and the tech support is outsourced to India.

Is Nvidia going up against its vendor partners in the retail space? Yes, but only in Best Buy, and only in the U.S., according to comments made to X-bit labs.

"We have no plans to do that outside Best Buy stores [in the U.S.]. It is a unique marketing initiative with Best Buy," said Bryan Del Rizzo of Nvidia PR.

Even though there are Best Buy stores opening up in the UK, it seems the first-party cards will be only sold on home turf.

The thinking behind this is that the majority of U.S. computer enthusiasts who know what sort of video card they want end up buying from an online source. Those who don't know what they want may just go into Best Buy and pick up a box with a name that they are familiar with.

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Top Comments
  • 24 Hide
    dgingeri , October 12, 2010 2:28 PM
    They're still Foxconn cards. I'm not touching them. reliability must be horrible, plus Foxconn relies on slave labor. I avoid anything Foxconn now if I can help it.
  • 23 Hide
    superblahman123 , October 12, 2010 2:34 PM
    vaughn2kA bit of surprise, yes... maybe they're not really making money, even though a GT430 is out...


    Are you kidding me? Have you seen the price tag the Best Buy throws on these cards? Most cards from Best Buy (from what I've seen) have at least a $50 markup on top of what online vendors like Newegg and TigerDirect offer. This is a money making move, but they won't make the money until Best Buy can appeal to more enthusiasts.

    I see this as something the GeekSquad will capitalize on for video card installation services.
  • 18 Hide
    kin3000 , October 12, 2010 2:51 PM
    superblahman123Are you kidding me? Have you seen the price tag the Best Buy throws on these cards? Most cards from Best Buy (from what I've seen) have at least a $50 markup on top of what online vendors like Newegg and TigerDirect offer. This is a money making move, but they won't make the money until Best Buy can appeal to more enthusiasts.I see this as something the GeekSquad will capitalize on for video card installation services.


    It says right there in the last paragraph of the article that they are NOT trying to appeal to enthusiast customers. They are trying to sell cards on brand name alone to customers who don't know much about computers, ie. GeekSquad cunsumers.

    Kind of like how Apple can sell a cement brick for $500 and call it the iPhone 5 and people will still buy it, Nvidia is banking on customers who don't know much about video cards, but know the name Nvidia.
Other Comments
  • 10 Hide
    vaughn2k , October 12, 2010 2:05 PM
    A bit of surprise, yes... maybe they're not really making money, even though a GT430 is out...
  • 17 Hide
    theholylancer , October 12, 2010 2:08 PM
    shooting those loyal to you to get a golden egg is not exactly the best way to go...
  • 2 Hide
    mman74 , October 12, 2010 2:14 PM
    For one minute I thought that the title meant that Best Buy would only be selling Nvidia graphics cards. After the issue with the PS3 firmware update charge, this wouldn't have surprised me.
  • -5 Hide
    jdamon113 , October 12, 2010 2:14 PM
    Nice Nvidia should last about three day in that market.
    Pointless step.
    I would say they are trying to setp on the toes of there bit players
    IE xfx and evga. Sad to see BFG out. Nvidia should help them out instesd of a self brandded card.
    For a high tech and generally good company, you have some dumb people working with you.
  • 24 Hide
    dgingeri , October 12, 2010 2:28 PM
    They're still Foxconn cards. I'm not touching them. reliability must be horrible, plus Foxconn relies on slave labor. I avoid anything Foxconn now if I can help it.
  • 5 Hide
    r3t4rd , October 12, 2010 2:30 PM
    BenihanaI guess I won't be able to buy nVidia for long? Pity, I enjoyed using them since the GeForce 2 days.

    Huh?

  • 23 Hide
    superblahman123 , October 12, 2010 2:34 PM
    vaughn2kA bit of surprise, yes... maybe they're not really making money, even though a GT430 is out...


    Are you kidding me? Have you seen the price tag the Best Buy throws on these cards? Most cards from Best Buy (from what I've seen) have at least a $50 markup on top of what online vendors like Newegg and TigerDirect offer. This is a money making move, but they won't make the money until Best Buy can appeal to more enthusiasts.

    I see this as something the GeekSquad will capitalize on for video card installation services.
  • 17 Hide
    mchuf , October 12, 2010 2:44 PM
    superblahman123Are you kidding me? Have you seen the price tag the Best Buy throws on these cards? Most cards from Best Buy (from what I've seen) have at least a $50 markup on top of what online vendors like Newegg and TigerDirect offer. This is a money making move, but they won't make the money until Best Buy can appeal to more enthusiasts.I see this as something the GeekSquad will capitalize on for video card installation services.



    Boy, isn't that the truth. Do these "special" NVidia cards come packed with a tube of K-Y Jelly to help ease the pain?
  • 18 Hide
    kin3000 , October 12, 2010 2:51 PM
    superblahman123Are you kidding me? Have you seen the price tag the Best Buy throws on these cards? Most cards from Best Buy (from what I've seen) have at least a $50 markup on top of what online vendors like Newegg and TigerDirect offer. This is a money making move, but they won't make the money until Best Buy can appeal to more enthusiasts.I see this as something the GeekSquad will capitalize on for video card installation services.


    It says right there in the last paragraph of the article that they are NOT trying to appeal to enthusiast customers. They are trying to sell cards on brand name alone to customers who don't know much about computers, ie. GeekSquad cunsumers.

    Kind of like how Apple can sell a cement brick for $500 and call it the iPhone 5 and people will still buy it, Nvidia is banking on customers who don't know much about video cards, but know the name Nvidia.
  • 6 Hide
    dalta centauri , October 12, 2010 2:55 PM
    All I see are overpriced cards made by "Nvidia" *cough Foxconn cough cough* being sold in an overpriced store.
  • 13 Hide
    seanma0314 , October 12, 2010 3:01 PM
    Best Buy is well known for overcharging anything electronics, no surprise there.
  • -6 Hide
    mancream , October 12, 2010 3:02 PM
    This means that Nvidia is getting a cut considering its going to make BestBuy popular % up, everyone trusts Nvidia. Now will Nvidia have a good setup? I hope so!
  • -2 Hide
    robwright , October 12, 2010 3:06 PM
    I honestly don't know anyone that's ever bought a graphics card from Best Buy. If this is in response to BFG going under, well, I sort of get it. But outsourcing the manufacturing to Foxconn? Really? I mean, has Nvidia been reading the news lately? Have they seen the nets on the roofs? Seriously, those factories are straight out of that M. Night Shamylan movie where trees suddenly make everyone suicidal and people start jumping off of buildings.
  • 2 Hide
    megamanx00 , October 12, 2010 3:18 PM
    3DFx again?
  • 5 Hide
    dgingeri , October 12, 2010 3:19 PM
    robwrightI honestly don't know anyone that's ever bought a graphics card from Best Buy. If this is in response to BFG going under, well, I sort of get it. But outsourcing the manufacturing to Foxconn? Really? I mean, has Nvidia been reading the news lately? Have they seen the nets on the roofs? Seriously, those factories are straight out of that M. Night Shamylan movie where trees suddenly make everyone suicidal and people start jumping off of buildings.


    Actually, I have bought a couple from Best Buy before. Of course, at the time, (1994) there wasn't much commerce on the Internet and the only way to get them cheaper was mail order places from the back of PC Computing. The last one I bought was a Diamond Stealth II S220 PCI card with a Rendition 2100 chip.

    http://www.tomshardware.com/reviews/3d-accelerator-card-reviews,42-8.html

    Pretty much everything since then has been purchased from Newegg.
  • -4 Hide
    g00fysmiley , October 12, 2010 3:33 PM
    robwrightI honestly don't know anyone that's ever bought a graphics card from Best Buy. If this is in response to BFG going under, well, I sort of get it. But outsourcing the manufacturing to Foxconn? Really? I mean, has Nvidia been reading the news lately? Have they seen the nets on the roofs? Seriously, those factories are straight out of that M. Night Shamylan movie where trees suddenly make everyone suicidal and people start jumping off of buildings.



    the suicide rate for foxconn is below the national average, even beklow the us national average. it just gets bad press so they put nets up. its not like lemmings going off a cliff over there its a huge factory and facility the size of a city of coarse there is gonna be an errant suicide or two
  • 3 Hide
    maigo , October 12, 2010 3:37 PM
    Overpaying for branded foxconn, blarg
  • 8 Hide
    roofus , October 12, 2010 3:37 PM
    dgingeriThey're still Foxconn cards. I'm not touching them. reliability must be horrible, plus Foxconn relies on slave labor. I avoid anything Foxconn now if I can help it.


    If you are trying to avoid Foxconn made products, you may as well abandon computers, gaming consoles and cell phones collectively.
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