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Google Glass Hopes to Gain Cool Factor by Fashion Executive

By - Source: Ivy Ross | B 7 comments

Glass is getting a little help from a fashion executive.

Image: Google+Image: Google+

Fashion executive Ivy Ross announced on Google+ that starting Monday, May 19, she will be in charge of Google Glass. The news arrives after Google opened the retail doors for anyone with $1,500 to spend on the augmented reality specs in the United States. The project is still in Explorer mode, or as Google puts it, "a more open beta."

Ross' extensive experience stretches across a number of well-known brands including Calvin Klein (President of men's accessories), Coach Leatherware (VP of Design and Development), Old Navy (EVP of Design & Development), Mattel (SVP of Worldwide Product Design), Bausch & Lomb (VP of Design) and Gap (EVP of Marketing). Her most recent gig was at art.com where she served as the company's Chief Marketing Officer (CMO).

"With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?" she writes on Google+.

"I have spent my career at the intersection of design and marketing, trying to answer questions like this in different ways, for different products," she adds. "But Glass is especially cool, as no one has really tried to answer them with a product like this before. That's our job, Explorers!  I'm just getting started on Glass, but, because of all of you, and your thoughtful and smart feedback, I feel like I have an incredible head start.  And I look forward to learning even more from you, and experiencing Glass together."

Based on her experience, Ross will likely find ways to make Google Glass less of a niche gadget for nerds with money and more of a consumer need. Remember that there was a time when smartphones were new, and many wondered why anyone would carry one when there's a perfectly capable phone in the house or in booths lining the street. Now you see phones in back pockets, in purses or glued to someone's ear in the supermarket.

Google needs Ross as the Glass specs begin to infiltrate the human population. Hopefully, she'll find a way to make Glass more socially acceptable.

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  • 0 Hide
    wemakeourfuture , May 19, 2014 6:49 AM
    Google glasses don't have any cool factor. Actually they have negative cool factor.

    Glasses will be a struggle to gain any mainstream desire and it's not about price.
  • -1 Hide
    wemakeourfuture , May 19, 2014 6:49 AM
    Google glasses don't have any cool factor. Actually they have negative cool factor.

    Glasses will be a struggle to gain any mainstream desire and it's not about price.
  • 1 Hide
    Ninjawithagun , May 19, 2014 7:58 AM
    I agree with wemakeourfuture, but for one difference...PRICE IS A HUGE FACTOR! Every single 'tech' friend I have spoken with agrees the two primary reasons they will NOT buy Google Glass is because of 1) Price!, and 2) just looks plain stupid wearing them in public.
  • Display all 7 comments.
  • 0 Hide
    Urzu1000 , May 19, 2014 8:18 AM
    I can't help but notice at the end of this article the "Remember that there was a time when smart phones were new...". Based on the following information, I believe they meant to use "cell phones" instead of "smart phones".
  • 0 Hide
    dstarr3 , May 19, 2014 8:23 AM
    I don't care what you do to Google Glass, it'll always be about as fashionable as fanny packs, but get you beat up twice as often.
  • 0 Hide
    Ghost_Roadie , May 19, 2014 9:40 AM
    Google has been pushing a product that is not for general population use in its current state, look at the recon-mod around 300$ for basically what glass does but with focus on an audience. As for making it "cool" not going to happen, beats headphones for example classified as cool and the general public laughs at how stupid people were to buy a label for 50%of what they paid (i know because I sold them and the margin on them was well into into the 55%range) but they just aren't cool to the kind of people who think having a screen on their face is a big deal.
    Price is going to be a major factor, Ferrari are awesome to look at in magazines and online, even in person they are beautifully designed but cool factor is outweighed (often not always) by the unobtainability due to a massive price. If everyone had a couple grand to throw at a glorified blutooth headset then glass would be very mainstream popular. Glass will never be mainstream until it can be obtained by the mainstream population
  • 0 Hide
    campbrs , May 19, 2014 9:49 AM
    Google Glass, the Segway of the 201x's

    "In 5 years everyone will own one..."