Sign in with
Sign up | Sign in

For The First Time Ever, iPhone Owner Loyalty Declines

By - Source: Strategy Analytics | B 55 comments

Loyalty of iPhone owners in both the United States and Europe experiences first ever decline.

For the first time since the iPhone's inception, the percentage of the smartphone's owners who say they will definitely or probably buy another Apple handset has declined.

According to research conducted by Strategy Analytics, a study found that 88 percent of U.S. iPhone owners are likely to buy another Apple smartphone, representing a decrease from 93 percent last year. In Western Europe, meanwhile, the total stands at 75 percent, which is a decrease from 88 percent in 2011.

While the firm argues that Apple is attracting new customers, it says that negative press has led to the aforementioned decrease in consumer interest for iPhones.

"There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers," said Paul Brown, director at Strategy Analytics' User Experience Practice. "However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device."

Taryn Tulay, an analyst at Strategy Analytics, explained that "it is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned about."

Recent figures from Kantar Worldpanel ComTech shows that while Apple's iOS is increasing its market share in the U.S., Android's market share increased across Europe in the 12 weeks of sales that ended on September 30. Google's mobile platform enjoyed a market share increase to 67 percent in the region, which is a considerable increase from the 51 percent share it held last year.


Contact Us for News Tips, Corrections and Feedback

Discuss
Ask a Category Expert

Create a new thread in the News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
Top Comments
  • 39 Hide
    southernshark , November 4, 2012 12:13 PM
    This is what happens when you spend 3 billion on R&D and 10 billion on lawsuits.
  • 38 Hide
    ojas , November 4, 2012 12:41 PM
    Tom's will lose loyalty too unless the flood of useless Apple news stops.
  • 29 Hide
    halcyon , November 4, 2012 12:35 PM
    The SGS3 is just that good. ...made me switch.
Other Comments
    Display all 55 comments.
  • 0 Hide
    acadia11 , November 4, 2012 12:07 PM
    No ots the iPhone 5 is ugly compared to the 4.
  • 24 Hide
    house70 , November 4, 2012 12:13 PM
    When iOS iterations differ little from one another (other than some gimmicks here and there), no wonder people get tired of it. It's like "y'all visiting the same brothel" mentality.
  • 39 Hide
    southernshark , November 4, 2012 12:13 PM
    This is what happens when you spend 3 billion on R&D and 10 billion on lawsuits.
  • 28 Hide
    jupiter optimus maximus , November 4, 2012 12:28 PM
    Steve Jobs 2nd Death Star size distortion field is finally dissipating on people.
  • 29 Hide
    halcyon , November 4, 2012 12:35 PM
    The SGS3 is just that good. ...made me switch.
  • 20 Hide
    bin1127 , November 4, 2012 12:38 PM
    Ya, cause the sheeps lost electricity during the storm. But they'll be back when iphone 5.1S 2 comes out.
  • 38 Hide
    ojas , November 4, 2012 12:41 PM
    Tom's will lose loyalty too unless the flood of useless Apple news stops.
  • -5 Hide
    halcyon , November 4, 2012 12:53 PM
    If all Android devices worked were as good and worked as well as the SGS3 then Apple would be threatened. ...but all the OS fragmentation and weirdness doesn't help Android.
  • 10 Hide
    eklipz330 , November 4, 2012 1:18 PM
    i think the loss with jobs really messed things up at cupertino. we wont be seeing any new devices from them i think
  • 18 Hide
    toorudez , November 4, 2012 1:19 PM
    But the iPhone 5 comes with ear phones that are ear hole shaped!! That's worth the price of a new phone for sure!!
  • 12 Hide
    faster23rd , November 4, 2012 1:26 PM
    Quote:
    lostmyclan
    Funny =( how saddly u are

    People have choices in your life. if apple dont have better products no one will buy.


    Hmm. I don't remember fast food-like tech products like Apple's being better. Sure they make products that have sleek designs and all, but functionality and performance-wise, there are better alternatives. I see Apple's products as quick tech solutions for folks who can't be bothered with the intricacies of tech, hence fast food analogy.
  • -5 Hide
    halcyon , November 4, 2012 1:30 PM
    faster23rdHmm. I don't remember fast food-like tech products like Apple's being better. Sure they make products that have sleek designs and all, but functionality and performance-wise, there are better alternatives. I see Apple's products as quick tech solutions for folks who can't be bothered with the intricacies of tech, hence fast food analogy.

    There are legitimate reasons why so many like iOS. Ease-of-use is important to a lot of people. The Android experience is just not consistent and is incredibly fragmented and has to be customized if you want ease of use. A lot of folks have better things to do but us techie types don't seem to mind too much.
  • 5 Hide
    CocoHacker , November 4, 2012 1:34 PM
    faster23rdHmm. I don't remember fast food-like tech products like Apple's being better. Sure they make products that have sleek designs and all, but functionality and performance-wise, there are better alternatives. I see Apple's products as quick tech solutions for folks who can't be bothered with the intricacies of tech, hence fast food analogy.


    Totally agree with that.
  • 19 Hide
    faster23rd , November 4, 2012 1:38 PM
    halcyonThere are legitimate reasons why so many like iOS. Ease-of-use is important to a lot of people. The Android experience is just not consistent and is incredibly fragmented and has to be customized if you want ease of use. A lot of folks have better things to do but us techie types don't seem to mind too much.


    True, that. Also, in my corner of the globe, Apple products serve as a label of affluence. Their products become a symbol that says "Hey, I'm prolly a lot better than you", and they flaunt it too. I can only grumble in my head
  • 13 Hide
    halcyon , November 4, 2012 1:43 PM
    faster23rdTrue, that. Also, in my corner of the globe, Apple products serve as a label of affluence. Their products become a symbol that says "Hey, I'm prolly a lot better than you", and they flaunt it too. I can only grumble in my head

    Its the same in the US. A lot of folks that have iOS products think they're more afluent than folks that make other choices. ...especially in the younger than-20 crowd. It really is funny. ...but some of that is due to the plethora of Android devices. There's no one great device that folks look to as a status symbol, but with the SGS3 at least there is at least one great device.
  • 9 Hide
    spidey81 , November 4, 2012 1:45 PM
    It's unquestionable that apple makes superior quality products from a hardware standpoint. That is as far as quality and use of materials that feel like they belong in a high end device. However, their "let's make software that anyone can use" mentality may be catching up to them so to speak. People are becoming more comfortable with their gadgets and are beginning to personalize them in ways beyond a pretty case. Android and Windows 8 to an extent offer a much more flexible and customizable interface. At least that's my two cents on the matter. Apple has never been a product for me because I don't appreciate their locked down proprietary software ideals.
  • 8 Hide
    CocoHacker , November 4, 2012 1:45 PM
    halcyonThere are legitimate reasons why so many like iOS. Ease-of-use is important to a lot of people. The Android experience is just not consistent and is incredibly fragmented and has to be customized if you want ease of use. A lot of folks have better things to do but us techie types don't seem to mind too much.


    You do have a point. Though this ease of use seems to be generalized so much that even requirement specific users tend to see the product that way. Take for example, a businessman/corporate. He/She is better off with a BB/Nokia phone because its out-of-the-box usability is much better. I know a lot of business people that have iPhones and have a tough time using it because for every silly thing you need an app.
  • 6 Hide
    JamesSneed , November 4, 2012 1:49 PM
    Love or hate Jobs but I really don't think he would have let the iPhone 5 / iOS6 out the door with all of its issues especially maps.
  • 3 Hide
    halcyon , November 4, 2012 1:51 PM
    jamessneedLove or hate Jobs but I really don't think he would have let the iPhone 5 / iOS6 out the door with all of its issues especially maps.
    I wish they had stuck the glass black and made the screen larger all around. I think a lot folks feel the same.
Display more comments