A low price is earning Amazon's Kindle Fire a lot of press. We take a fine-tooth comb to this new tablet and turn up some surprising results. While there's a lot to like, there are also plenty of quirks. We go over the good, the bad, and the ugly.
When Amazon announced it was going to produce a tablet, we weren't surprised. At some point, everyone knew that the company would expand beyond its e-reader base and jump onto the more functional tablet bandwagon. The question was always how far, exactly, Amazon would go in bridging the divide between its popular Kindle and successful tablets like Apple's iPad 2. After using the Kindle Fire for the last week, we can say it's probably not what you were expecting.

Let's start with what the Kindle Fire is not: it isn't an iPad killer. But that doesn't make it a bad product. In fact, that's not even a fair comparison, really. If you've already started reading reviews of the Fire, then you know this is a different beast intended for a different type of customer.

Physically, the Kindle Fire is hardly even comparable to the 10.1" tablets we've reviewed. It's 0.3" thick and weighs 0.89 pounds, making it thicker and heavier than many models with larger screens. The Fire's 7" display gives it a look similar to Research in Motion's smaller PlayBook.
Top to Bottom: Kindle 4th-gen, Kindle Fire, iPad 2, Xoom
Aside from the power button on the bottom of the Fire, Amazon's tablet is otherwise button-free. And while there's a headphone port, there is no dedicated volume control. The speakers are up along the top edge, and the whole tablet is surrounded by a rubberized plastic shell, similar to Toshiba's Thrive. The difference is that Amazon opted for a smooth finish, so it's easier to see fingerprint build-up.
Bottom (Left to Right): Headphone jack, microUSB port, power button
Even compared to 7" Android-based tablets, the Kindle Fire is still a completely different piece of hardware, intended to serve a unique purpose. Notably, it's missing a slew of features, including a GPS, front- and rear-facing cameras, and a microphone. That rules out video conferencing using Skype or mapping out directions to the bar across town. Clearly, when Amazon designed its Fire, it was going for a device more similar to its e-book readers.
| Specifications | Length | Width | Height | Screen Size | Resolution | Aspect Ratio | Weight |
|---|---|---|---|---|---|---|---|
| Amazon Kindle Fire | 7.5" | 4.7" | 0.45" | 7" | 1024x600 | 16:10 | 0.89 lb. |
| Apple iPad 2 (3G) | 9.5" | 7.31" | .34" | 9.7" | 1024x768 | 4:3 | 1.33 lb. |
| Motorola Xoom | 9.8 | 6.6" | .5" | 10.1" | 1280x800 | 16:10 | 1.5 lb. |
| Samsung Galaxy Tab 10.1 | 10.1" | 6.9" | 0.34" | 10.1" | 1280x800 | 16:10 | 1.3 lb. |
This makes sense, of course. The company's priority was never to replace your netbook, or even to give you a jaw-dropping tablet experience. Amazon makes its money by selling products and services, and its Kindle Fire makes it easier to consume both. If you're already a fan of Amazon's offerings, this is a tablet that caters to your base desires.
- Meet Amazon's Kindle Fire
- Quick Navigation Tour
- Books And Documents: Not Quite An e-Book Reader...
- Video And Music: Amazon Prime Members Rejoice
- Amazon Appstore Is Not Android Market
- The Shopping Experience: All About Amazon
- Amazon Silk: Assisted Web Browsing (Sort Of)
- Web Browsing: The Same Old Android Restrictions
- TI's OMAP 4430: CPU And GPU Performance
- An Experiment: Gaming Performance, Tegra 2-Porting
- Storage Performance: Slightly Faster Than USB 1.0?!
- Display Performance: IPS Confirmed
- Display Performance Examined: Very Bright, So-So Gamut
- Benchmark Results: Battery Life And Recharge Time
- Benchmark Results: Real-World Performance
- Benchmark Results: Wireless Performance
- Awesome For Amazon Addicts
- Appendix A: Background Information On Our Benchmarks
- Appendix B: Notes For Kindle Fire Owners

Ummm.... what?
Cheers,
Andrew Ku
TomsHardware.com
Ummm.... what?
Cheers,
Andrew Ku
TomsHardware.com
Just give him the 6990, the poor fellow just wants to play BF3.
Ever heard of bots? There're tons of those on Tom's nowadays.
A GPU of a 560 Ti level maxes it out @ 1080p, no need for a 6990.
Back to topic...
ROFL, and who needs a tablet without all that? That's right, Amazon fanboys. That company is an utter POS that is not unlike Apple, designing underpowered useless products and delivering them as "innovative". The only "innovative" thing here is a complete dependency on the company's online services... oops, nevermind, Apple did it first
And do not say "ya, but you can root it!!!". That's nice, people can jailbreak their iPads. You cannot include rooting and jailbreaking when you talk about something being open
The Fire doesn't have either of those things. Not going to work. You should check out the specs of the Fire first.
Oh yeah? You bought a Fire?
Cheers,
Andrew Ku
TomsHardware.com
This article is a big fail.. they should have included it to compare.
Just sayin...
You can say the same thing with the Ipad and the Itunes store. Except for the fact that Amazon isn't making money with just selling the Kindle Fire alone.
Still though I like both the Ipad and Kindle Fire.
Also, I want to elaborate on the GPU. The OMAP 4430's SGX540 runs at 300MHz, not 200MHz, so those figures are a little misleading.
It seems like a good product from Amazon, but for my expected use, it isn't sufficient. I mainly use my iPod touch to read comics in JPEG format, so not being able to install many apps + having limited space really hurts.
Glad you liked it! Most of the time I cringe when the table discussion turns to tablets. A lot of tech reviewers aren't even really technies. They come from a Communication background, which is why the Fire is always pitted in a iPad 2 fight. Plus, the investors want the Apple fight cause they only see things in terms of units sold.
The engineers and consumers want a comparison based on features and usability. And the executives and PR people want a comparison based on demographics.
The truth lies somewhere in the middle. For me, this tablet is very attractive, but then again, I like amazon. If you're not part of that crowd, it's a harder purchase to justify in the long run.
Cheers,
Andrew Ku
TomsHardware.com