Here’s something to chew on: Razer’s getting into gum for gamers.
Available today through the Razer website (opens in new tab), the company’s teaming up with 5 Gum to bring its fans three new flavors of sugar-free, “Respawn by 5” gum that it claims will help chewers “maintain focus and reaction time while gaming.”
The company backs these claims by saying it’s infused B vitamins and green tea extract into every piece. It sounds like a long shot, but we haven’t had the chance to test the gum for ourselves.
That said, there is a bit of science (opens in new tab) behind this thought process. Chewing gum tends to trick the body into thinking it’s eating, which, in turn, relaxes it and allows for greater focus. That’s why my high school science teacher would always pass out peppermints during tests.
Of course, we can’t say for sure whether Razer’s gum will be better for this than any other brand. But if you liked last year's fruit-flavored, Razer-branded Respawn energy drink, you might like the flavors here too. Respawn by 5 comes in a more typical Cool Mint flavor, but also in less conventional flavors, like Tropical Punch and Pomegranate Watermelon. Pomegranate Watermelon comes straight from the energy drink, while Tropical Punch seems like an update on the drink’s Tropical Pineapple flavor.
Same as its best gaming keyboards and mice, though, Razer’s gamer gum also comes at a premium. You can buy a 15-stick pack for $3 or a 150 stick tray for $28, which is about two - three times the typical going price (opens in new tab) for 5 Gum.
That premium will also snag you the gum’s snazzy dark packaging, which is supposed to keep it in line with Razer’s branding. What’s more interesting, though, is that the individual sticks of gum are also black. The company assures, though, that they won’t turn your mouth black.
Normally, we wouldn’t advise putting Razer accessories in your mouth -- and not just because they’re named after blades and snakes. But Razer’s newest collaboration is the latest in a trend of foodstuff related products from the company. Sure, there’s the Respawn energy drink, (which Razer said in today's press release goes well with the gum, despite warning that consuming beverages while chewing its gum will dilute the gum's flavor). But there’s also the Razer toaster, which we’re still waiting to be able to buy.
I suppose the next step would be the Razer TV dinner -- or, should I say, PC dinner?