Check Out Microsoft's Surface 2 Commercial

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Microsoft's new Surface has its very own commercial.

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Jane McEntegart
Jane McEntegart
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.

33 Comments Comment from the forums
  • stevejnb
    Eh, not a bad ad... Actually stresses some of the things the Surface does that people might want ahead of a bunch of people dancing around. Comparison ads are not the best idea now either since some other Windows 8 tablets are probably better buys at lesser prices (Asus T100) - though, seeing how they actually are build wise and stuff is still a wild card in this case.

    Reply
  • ioconnor
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.
    Reply
  • hardcore_gamer
    "Apps"...I hate this word.
    Reply
  • 1991ATServerTower
    Finally they did away with the obnoxious as fuck dancing ads. Dancing people? Who fucking cares, Microsoft? Who!? No one, evidentially!

    Tell us about the product and why we might actually want one. Novel concept, I know.

    Bad advertising quickly makes me loathe a product to the point where I won't by anything from that company any more. Fickle? Perhaps, but it takes two tango. Stop with the shitty ads already...

    This ad was alright. Finally telling people what the hell the product actually IS! WOW!
    Reply
  • Sangeet Khatri
    The only real problem is Windows RT. People just won't buy it because it does not run full Windows apps.
    Reply
  • mstngs351
    11616548 said:
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.

    Until now I've not looked into reformatting as that would be silly considering being able to run Windows opens up so many doors, especially for work. MS actually announced that you can install a different OS. The whole "it will be locked down..." rumor was just that. Another baseless rumor against MS. I had hoped techies would have stopped buying into linux/apple fan-boy lies by now.
    Reply
  • 1991ATServerTower
    11616671 said:
    11616548 said:
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.

    Until now I've not looked into reformatting as that would be silly considering being able to run Windows opens up so many doors, especially for work. MS actually announced that you can install a different OS. The whole "it will be locked down..." rumor was just that. Another baseless rumor against MS. I had hoped techies would have stopped buying into linux/apple fan-boy lies by now.
    Speaking of fanbois... Windows RT is not Windows, mstngs351.

    Who is spreading "fan-boy lies" now, eh?
    Reply
  • darkchazz
    Why do they continue to use nvidia's shitty Tegra chips ?
    Reply
  • Bolts Romano
    Finally a right ads
    Reply
  • back_by_demand
    ioconnor, seeing as 0.86% of desktop use is Linux I think you will not be missed
    Reply