New York (NY) - In what may be considered the beginning of a third wave of efforts to prove Intel's IA-64 architecture is viable for high-performance applications, even if it's not compatible with the x86 architecture that came before it, a coalition of major server vendors, plus some independent software vendors, along with Microsoft, Red Hat, Novell, and Intel itself, have formed today the Itanium Solutions Alliance .
Surprisingly failing to see the irony in the new coalition's own abbreviation - firms outside of Intel to whom we spoke today were unaware of its historical significance - representatives of the new Alliance told Tom's Hardware Guide their purpose will be to serve as a "single point of focus" for software companies of all sizes to contact for guidance, training, and even encouragement to port their applications to the Itanium platform. As Stephen Howard, director of enterprise solution alliances for Hewlett-Packard, told us, one of the new Alliance's first ventures will be the Itanium Solutions Center Network, a group of 19 permanent, physical locations worldwide where Alliance representatives can meet with companies and work with them to support and develop for IA-64.
These network stations, said Howard, will be "staffed by experts in software development, for helping ISV developers get on the Itanium platforms that each of our companies build...Instead of fishing around to find all of us, and our capabilities, by registering with the Solutions Alliance, they can be linked up with the geographic location or the expertise that's going to work best for them, so that they can quickly get themselves onto the platform and get their product out the door."
So what chance does Itanium have, and why are companies such as HP, along with Silicon Graphics, Bull, Hitachi, Fujitsu, NEC, and Unisys, devoting their resources to the platform? It's because that platform hasn't failed yet, despite some of us in the press having written it off time and time again. HP's Stephen Howard revealed to us, "HP's business has doubled in Itanium over the course of the last year, and we're looking to do that again. So we think we're really at the beginning of the ramp of Itanium sales." Representatives of SGI and Bull also told us today they're looking to double their revenue from Itanium by 2008 - in SGI's case, from an estimated $3 billion to $6 billion per annum.
Since Intel launched the first generation of Itanium in 2001, the "point of focus," to coin a phrase, for the platform's perceived failure wasn't so much its performance in the workplace as its marketing strategy. As a platform unto itself, even the most reliable and even desirable development tools were not enough to convince software developers to want to support it. Simply put, there wasn't a migration path - no easy way for ISVs to get from 32-bit ISA support to IA-64.
The Alliance's strategy is to build the migration path that wasn't there before, if not technologically, then at least socially. One of its first programs will be a series of Developer Days conferences, beginning in Santa Clara, California, in November, then moving the following month to Tokyo, and to Paderborn, Germany, in February.
One company whose name is prominently missing from the Alliance roster is Dell, which announced two weeks ago it would begin dropping support for Itanium. A place at the table will be reserved for Dell, said Kirk Skaugen, Intel's general manager for the Server Platform Group, even though, as he characterized it, they may not really belong there anyway: "When we were forming the Alliance, [Dell] chose not to participate. They are a low-end, high-commodity product, where the Itanium chip is [in the] enterprise HPC, high-availability, area." As a result, added Skaugen, Dell has a different business model from the OEMs forming the Alliance. HP's Howard was happy to add, "It's not terribly surprising to us that Dell might choose not to be in the value-add and the business-critical side of enterprise computing...It doesn't seem to be the area of their expertise."
Skaugen also told us that in labs in which he's taken part, where developers first try porting over existing applications from earlier RISC-based architectures to IA-64, "it's not uncommon for them to see hundreds of percent increase, doubling the performance of their application, or higher, based on performance tuning. So what the Alliance offers is access to the world's best performance tuning experts, and development tools to get that kind of performance out." Skaugen noted that ISVs have related examples to him where they think their applications are fully tuned, based on their own internal processes, but after spending time with Itanium experts, realize they weren't fully optimized after all.
Perhaps not coincidentally, Howard cited a figure from Microsoft, which took part in the Alliance announcement this afternoon. He said some SQL Server-based applications have seen performance improvements: "They were doing transaction processing benchmarks on SQL Server years ago, and they were only able to get 3,000 transactions per minute," he related. "They're now up to over a million on Itanium."
At Microsoft's Professional Developers' Conference in Los Angeles earlier this month, little or no mention was made of Itanium architecture, as that company focused mainly upon methodologies where optimization generally happens near or at execution time - for instance, .NET Framework. HP's Howard was quick to point out that Microsoft already produces an exclusive Itanium edition of .NET Framework, a new version of which is currently in beta. An Intel white paper focuses on branch prediction - the capability for a processor to pre-execute certain branches of code that may or may not be needed, just to have the results more readily available. Such prediction techniques, it says, are heavily used by .NET Framework; and the failure rate for predictions is greatly reduced under IA-64.
For AMD's part, that company - which announced the release of three new dual-core MP Opterons this morning - isn't worried in the least about the possible encroachment of Itanium on their business. As AMD spokesperson John Williams told Tom's Hardware Guide, "We do not feel any pressure from the Itanium architecture. Customers have continued to downplay Itanium, and when we have conversations with our customers, it's all based on the x86/64 that AMD pioneered. IA-64 is almost a non-factor."
HP had also been perceived as backing away from Itanium when the company discontinued its joint architectural venture with Intel. But as HP's Stephen Howard admitted to us, Itanium still promises some real benefits to his company, especially when someone else is shouldering the development load: "The benefit to HP to have Intel do all the chip development; and for that not to be our cost...taking those development costs off of our expenses of developing servers, is an enormous benefit to HP. We remain fully committed to the Itanium architecture for our high-end systems."
