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College-bound Kids Don't Plan on Buying Macs

By - Source: Tom's Hardware US | B 66 comments

Apple is losing out on the back-to-school crowd this year.

An awful lot of people have a problem with Apple's pricing. Whether you think Apple fans are "drinking the Apple Kool Aid" or paying an "Apple Tax" we can all agree on one thing: Apple computers are pretty expensive. So then, is it any wonder that kids starting college this September don’t plan on purchasing an Apple-branded laptop?

A study by consumer electronics site Retrevo says that the majority of college-bound students are not considering a Mac this year. So what are these students looking for in a laptop?

Well, the 300+ surveyed told Retrevo that they wanted longer battery life, smaller size, and a lighter laptop. The company reports that that 34 percent of laptop buyers will purchase netbooks, and 49 per cent will buy full-sized Windows-based machines. 58 percent of the students planned on spending less than $750 and only 18 percent had a budget over $1,000.

Apple is this year offering a free iPod Touch with the purchase of an Apple notebook or desktop as part of a back-to-school offer and for the first time, allowing parents of students currently attending or accepted into a public or private Higher Education Institution to take advantage of the deal when buying a laptop on behalf of their son or daughter.

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  • 27 Hide
    bk420 , August 21, 2009 3:05 PM
    LOL. yes macs are expensive. At least most universities have abundant amounts of computer labs and network access in every dorm room. I think people want cheaper full featured computers than fashion designed crappletops.
  • 19 Hide
    speedshutters , August 21, 2009 3:01 PM
    "majority of college-bound students"..."300+ surveyed"
    /rolleyes
  • 11 Hide
    duckmanx88 , August 21, 2009 3:04 PM
    guess they're going to have to remove that Power Point slide of "#1 laptop choice for college students!" at their keynote.
Other Comments
  • 19 Hide
    speedshutters , August 21, 2009 3:01 PM
    "majority of college-bound students"..."300+ surveyed"
    /rolleyes
  • 11 Hide
    duckmanx88 , August 21, 2009 3:04 PM
    guess they're going to have to remove that Power Point slide of "#1 laptop choice for college students!" at their keynote.
  • 0 Hide
    mcnuggetofdeath , August 21, 2009 3:05 PM
    lol. to the above. 300 does not a survey make. I know that im starting my freshman year of college this semester, and Ive got an eee pc with ubuntu 9.04 on it. (Would be running Sabayon but my external dvd burner died 5 months ago). For my part ive gotten as many of my friends as i can to run different linux distros, and set them up with both personal and forum based support. With a good distro and a cheap Acer youve got a solid laptop for cheap.
  • 27 Hide
    bk420 , August 21, 2009 3:05 PM
    LOL. yes macs are expensive. At least most universities have abundant amounts of computer labs and network access in every dorm room. I think people want cheaper full featured computers than fashion designed crappletops.
  • 3 Hide
    griffed88 , August 21, 2009 3:05 PM
    lol wow! a whole 300 students!
  • 0 Hide
    timaahhh , August 21, 2009 3:10 PM
    If only 18% are willing to pay more then 1000 bucks for a laptop (prolly a decent chunk of those are gamers) then the number of people that can get a good apple laptop are limited.
  • 3 Hide
    yesca_mezcal , August 21, 2009 3:15 PM
    Apple? I`d rather have a Lenovo any day, never had a problem, and rarely see them broken in my line of work. As for Dell and HP and Acer, it`s a lot more common.
  • 4 Hide
    Aoster87 , August 21, 2009 3:19 PM
    It seems like many people are buying netbooks these days, so this does not come as much of a surprise to me.
  • 11 Hide
    hallic7 , August 21, 2009 3:35 PM
    Smart kids I'd say!
  • 4 Hide
    haunted one , August 21, 2009 3:35 PM
    The typical student would most probably be familiar with Windows and may not want to switch to a new OS.
  • 2 Hide
    Burodsx , August 21, 2009 3:41 PM
    If you're getting a laptop for school purposes you're not going to need to spend that much. Now if you add gaming into the consideration then that is a different story.
  • 10 Hide
    snotling , August 21, 2009 3:45 PM
    speedshutters"majority of college-bound students"..."300+ surveyed"/rolleyes

    that's actually a normal sample.

    if half of the 18% with 1000$+ get macs that's actually pretty much the ratio on the market today.
  • 3 Hide
    dark_lord69 , August 21, 2009 3:47 PM
    LOL! seriously I wouldn't have had a computer at all in college if I didn't build a PC myself. Reason- APPLE COMPUTER ARE A HUGE RIPOFF!

    Apple openly admits they charge a premium price.
  • 6 Hide
    insider3 , August 21, 2009 3:50 PM
    Can't use the "Apples are the most reliable notebook" line anymore. Asus took that title in an article I've read here. Which brings me to an old topic again. What do Macbooks offer that Notebooks don't? Reliability? Windows based machines have more software than apple. Viruses? Stop surfing porn and focus on school. I own both a Macbook and a Notebook. Honestly, no difference other than the OS. Sure Macbooks are sexier in design IMO. But students can focus on luxury after they graduate.
  • 5 Hide
    Kithzaru , August 21, 2009 3:54 PM
    That's going to hurt, this is a large part of their market.

    Oh well.

    I wouldn't buy a MAC, but i like having them around. Every company needs stiff competition.
  • 6 Hide
    avalanche0316 , August 21, 2009 4:18 PM
    300 isn't a bad number to extrapolate from. If you're rolling your eyes because the survey didn't include ALL college bound students that's pretty foolish.
  • 4 Hide
    invlem , August 21, 2009 4:25 PM
    Probably depends where they found those 300 students...

    What we're they going into? Graphics design, accounting, engineering?

    Depending on your field of interest its going to affect your choice. I for one needed a system capable of running SolidWorks and Autocad. So a Mac wasn't exactly a viable option for me.

    I'm sure a graphics design student would be going the Mac direction
  • 2 Hide
    AMDnoob , August 21, 2009 4:27 PM
    My sister got a (white plastic) Macbook cause she wanted the simple and straight forward UI of Mac OS X, she didn't want to have to fuss over Windows Vista (which I dont blame her). But then she had to send the thing back to apple after like 3 months because the case warped and made the CD drive opening impossibly small so that the disc she had in it couldnt make it out XD . and also the webcam wasnt registering some colors at times and wouldnt even turn on sometimes too. So yeah... we got one heckuva lemon (but they did fix it under warranty and it hasnt given her anymore problems). But now after browsing Dell (I know, i know but they let you personalize soo much on them!) and HP laptops I realize how much more you can get for the $1200 we spent on the mediocre Macbook.
  • 4 Hide
    leafblower29 , August 21, 2009 4:28 PM
    Every school nearby uses Macs, and pretty much everyone I know says they suck and their slow. Even the Mac Pros that we have. The macs at the schools give them the impression they suck.

    I myself agree.
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