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Walmart No Longer Selling Amazon Kindle Devices

By - Source: Reuters | B 27 comments

There goes another retailer, refusing to carry current and future Kindle tablets and eReaders.

Reuters is reporting that the world's largest retail chain, Walmart, will no longer sell Amazon's Kindle products. This will be the second North American retailer to pull out of the Kindle business, following Target which decided earlier this year that selling Amazon's gadgets was a conflict of interest. Walmart is seemingly indicating the same thing.

"We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments," Walmart said in a memo sent to store managers dated Wednesday. "This includes all Amazon Kindle models current and recently announced."

The reason is simple: Amazon is a major competitor, more so than Google and Apple which supply their own tablets. In the offline space, Walmart is the market leader in overall sales. But in the online space, Amazon rules the market, and will dominate even more sales once its same-day delivery plans fall into place.

Now imagine a handheld gateway to everything Amazon has to offer, from Android apps to movie purchases to music to physical goods that can be bought with one click directly from Kindle tablets. That's a huge threat to both Walmart and Target who currently struggle to compete with Amazon in the online space. Thus, their reluctance to offer Amazon's tablets is understandable.

Reuters said on Thursday that a Walmart spokesperson confirmed the Kindle ban, and that the retail chain will continue to sell "a broad assortment" of tablets, eReaders and accessories – like the iPad, Nexus 7 and Nook Tablet – just not Amazon's products.

The process of blacklisting the Kindle devices already began on Thursday, as "kindle" searches on Walmart's website only pulled up protective covers, screen guards, and similar tablets and eReaders offered by Amazon's competitors.

Amazon declined to comment, Reuters said.

 

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Top Comments
  • 26 Hide
    azathoth , September 20, 2012 10:01 PM
    Congratulations, now they will buy the tablets on the Amazon website and you won't get ANY cut of it!
  • 25 Hide
    burnley14 , September 20, 2012 10:00 PM
    I'll just buy it online :) 

    Hahahahaha
  • 10 Hide
    nforce4max , September 20, 2012 10:25 PM
    Who needs walmart for everything? There is the online world for shopping and beats the ripoff shops that so populate the towns and cities that are near to where most of us live.
Other Comments
  • 25 Hide
    burnley14 , September 20, 2012 10:00 PM
    I'll just buy it online :) 

    Hahahahaha
  • 26 Hide
    azathoth , September 20, 2012 10:01 PM
    Congratulations, now they will buy the tablets on the Amazon website and you won't get ANY cut of it!
  • 1 Hide
    christarp , September 20, 2012 10:04 PM
    Sleepy_techApple jerks

    what
  • -7 Hide
    nukemaster , September 20, 2012 10:12 PM
    Sleepy_techApple jerks
    christarpwhat

    What What?
  • 3 Hide
    zolton33 , September 20, 2012 10:16 PM
    Heh if walmart really wants to compete with amazon they need to start carrying more types of products as amazon does. But they both need to make their sites a lot more easier to navigate when it comes to pc components to be honest. And walmart needs to start carrying pc components for diy pc building. But thats my 2 copper cents.
  • 9 Hide
    Darkerson , September 20, 2012 10:18 PM
    nukemasterWhat What?
    In the butt!

    http://www.youtube.com/watch?v=fbGkxcY7YFU
  • 10 Hide
    nforce4max , September 20, 2012 10:25 PM
    Who needs walmart for everything? There is the online world for shopping and beats the ripoff shops that so populate the towns and cities that are near to where most of us live.
  • -5 Hide
    ddpruitt , September 20, 2012 10:31 PM
    I guess rednecks won't be able to buy the devices they wouldn't be able to read anyway.
  • 2 Hide
    beayn , September 20, 2012 10:49 PM
    I can buy anything online that I can buy at Walmart, so is Walmart going to stop selling computers? Please say yes...
  • 1 Hide
    JDFan , September 20, 2012 10:50 PM
    AzathothCongratulations, now they will buy the tablets on the Amazon website and you won't get ANY cut of it!


    Exactly and this is actually what Amazon wants since they are already selling them at a loss ( cost of materials and assembly for the $79 Kindle is $85 ) so having to also add in a subsidy for giving the retailer a profit on selling the device costs them even more - so they would prefer that all sales of the device come directly from them anyway !
  • 1 Hide
    Antimatter79 , September 20, 2012 11:29 PM
    That's fine b/c I f'in hate Wal-Wart anyways. I have finally begun to like shopping online, my wife loves the hell out of it, and since Wally is making this move, it just guarantees my wife to get her next Kindle from Amazon instead of her beloved Wal-Wart. Thanks, Wally.
  • 1 Hide
    Anonymous , September 21, 2012 1:11 AM
    "Now imagine a handheld gateway to everything Amazon has to offer, from Android apps to movie purchases to music to physical goods that can be bought with one click directly from Kindle tablets."

    Do they really think you can't do this on iPad or Nexus 7?
  • 0 Hide
    soundping , September 21, 2012 1:33 AM
    Milk, cat litter... what no Kindle's???
  • 0 Hide
    belardo , September 21, 2012 3:08 AM
    they are on fire!
  • -2 Hide
    manicmike , September 21, 2012 3:37 AM
    Eh, only time I go to Wal-Mart is when the other stores in the area are closed for the night and I really need something (I have a toddler who loves his Vitamin D Milk)...

  • 1 Hide
    Benihana , September 21, 2012 4:33 AM
    I was not really interested in a kindle. But just because of this article, I'm going to go buy one. And I'm going to leave my empty Kindle box at my local Wal-Mart.
  • 2 Hide
    LordConrad , September 21, 2012 10:21 AM
    I agree with Target and Walmart. It's just plain stupid to sell a product that is programmed to direct your customers to the competition.
  • 2 Hide
    bender3000 , September 21, 2012 11:44 AM
    I would imagine that most of the tablet sales come from online transactions anyway, so no major loss.

    Amazon > Target > a flea market >Walmart
  • 2 Hide
    spookyman , September 21, 2012 12:38 PM
    Well...

    Amazon is the Wal-Mart of online retailing.

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