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Apple Teasing New Mac Pro in Movie Theaters

By - Source: MacRumors | B 21 comments

Apple's putting its next blockbuster product on the silver screen.

Apple first announced its new unique looking Mac Pro earlier this year, at WWDC in June. Though the company was more than happy to talk about the radical change of design, we were left in the dark with regard to pricing and release information. Apple, it seems, is getting ready to share those details, though. The company has started teasing in movie theaters the arrival of the new Mac Pro.

 

Of course, it'd be too much to expect for this 'trailer' to offer any real information. In fact, according to MacRumors, the trailer being aired is the very same one shown at WWDC several months ago. We still don't know the specifics on prices and availability, but cinema-goers says 'Coming Fall 2013' at the end. 

All glossy black and is cylindrical in shape, Phil Schiller in June referred to the center of the design a "thermal core." While that is a fancy term that Apple loves to throw around, the cooling solution is pretty innovative. The center part of the casing is made of a three-sided heatsink, where each side cools the entire length of each PCB. Then, a single large fan pulls the hot air upwards and outwards. The entire casing is 9.9-inches tall, 6.6-inches wide, and inside are next generation Xeon processors (up to 12 cores), dual AMD FirePro GPUs, six Thunderbolt 2 ports, PCIe-based , and ECC memory.

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Top Comments
  • 14 Hide
    back_by_demand , August 19, 2013 2:05 PM
    Looks like the worlds most expensive fleshlight
Other Comments
  • 14 Hide
    back_by_demand , August 19, 2013 2:05 PM
    Looks like the worlds most expensive fleshlight
  • 2 Hide
    Shneiky , August 19, 2013 2:09 PM
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.
  • -8 Hide
    bee144 , August 19, 2013 2:12 PM
    Quote:
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.


    How do you know it will preform badly? Even worse reliability? How do you know that?

    I can smell your jelly from over here.
  • -2 Hide
    halcyon , August 19, 2013 2:52 PM
    I admit, I'd love to have one. I had a 2010 Mac Pro and I really was fond of that machine.
  • 1 Hide
    Farhad Dhabhar , August 19, 2013 3:02 PM
    Quote:
    Quote:
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.


    How do you know it will preform badly? Even worse reliability? How do you know that?

    I can smell your jelly from over here.


    I work in video editing and much prefer the Mac platform due to its ease of use and troubleshooting. That being said, I do think Apple should have made a mid tower product with 2 drive bays, one PCIe slot in addition to the graphics slot, and 4 RAM slots for ~$1500. I am afraid that this machine will be expensive for its specs and the fact that it only has one CPU socket means the fastest PC will be at least twice the speed of the fastest Mac, which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. We'll see what happens. Right now the price of the rig is the biggest question mark.
  • 7 Hide
    house70 , August 19, 2013 3:17 PM
    Quote:

    I work in video editing and much prefer the Mac platform due to its ease of use and troubleshooting. That being said, I do think Apple should have made a mid tower product with 2 drive bays, one PCIe slot in addition to the graphics slot, and 4 RAM slots for ~$1500. I am afraid that this machine will be expensive for its specs and the fact that it only has one CPU socket means the fastest PC will be at least twice the speed of the fastest Mac, which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. We'll see what happens. Right now the price of the rig is the biggest question mark.

    That only means that you can either spend the same amount of money and get a machine that's at least twice as fast, or you can get a similarly performing system for half the price. Either way, it's a lose-lose for anyone that buys this thing.
  • 4 Hide
    therealduckofdeath , August 19, 2013 3:30 PM
    Quote:
    Quote:
    Quote:
    Same annoying OS, bad performance, even worse reliability and no upgrade room for even more $! At least it makes a fancy garbage can. Apple fans are going to cry.


    How do you know it will preform badly? Even worse reliability? How do you know that?

    I can smell your jelly from over here.


    I work in video editing and much prefer the Mac platform due to its ease of use and troubleshooting. That being said, I do think Apple should have made a mid tower product with 2 drive bays, one PCIe slot in addition to the graphics slot, and 4 RAM slots for ~$1500. I am afraid that this machine will be expensive for its specs and the fact that it only has one CPU socket means the fastest PC will be at least twice the speed of the fastest Mac, which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. We'll see what happens. Right now the price of the rig is the biggest question mark.


    Oh, it's much more than a 2:1 performance difference. You can get Windows machines with 4 socket motherboards. Even extreme workstations with dual motherboards giving them a potential 160 cores in a single box. Looking at how Apple has scaled down the functionality of their video editing software lately, Apple aren't competing in the professional market any more.
  • 8 Hide
    Shneiky , August 19, 2013 5:13 PM
    Um guys, this is supposed to be a "Pro" remember?

    "which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. "

    Unfortunately? This is how it has always been. Macs are very famous with their crashes during heavy 3D rendering or AE comp. pre-render. Sorry to tell you this but PCs have always been more stable when pushed to the limits of the machine.

    The reason I hate Apple is not that I am a PC fanboy or I can't afford it. The reason is Macs costed me projects, they costed me time, and they costed me salaries. They crash and trash project files, have poor reliability, poor compatibility, poor upgrade-ability, poor price-performance and last but not least - poor navigation in the OS.

    P.S And if somebody starts crying "I was using windows and it crashed, and it ..." Well stop comparing office PCs for 500 euro with Macs for 1500. At the same specs PCs have always been more stable. At the same price you get even a bonus - performance.
  • 1 Hide
    guvnaguy , August 19, 2013 6:01 PM
    Why on earth do businesses care this much about style?
  • 0 Hide
    lpedraja2002 , August 19, 2013 6:28 PM
    Yeez... What's with all the negativity when someone likes an Apple product? I think the picture looks cool, reminds me of James Bond since it looks like the end part of a silencer, whether it will look as shiny as that in the real version remains to be seen. Also, the design is interesting, I want to see how well this thing performs moving hot air out.

  • 0 Hide
    CheesyHotDogPuff , August 19, 2013 7:21 PM
    Let the hype train begin.
  • 0 Hide
    pcichico , August 19, 2013 8:38 PM
    I'm just glad you guys hate Macs more than you hate Windows 8. Glad to see your core values are solid. Plus 8.1 is a little less of a turd. Macs will always suck.
  • -2 Hide
    pcichico , August 19, 2013 8:41 PM
    I'm just glad you guys hate Macs more than you hate Windows 8. Glad to see your core values are solid. Plus 8.1 is a little less of a turd. Macs will always suck.
  • 1 Hide
    g-unit1111 , August 19, 2013 8:41 PM
    Looks like a champagne cooler to me.
  • 2 Hide
    maxiim , August 19, 2013 8:46 PM
    I've got some extra money to spend on an overpriced garbage can.
  • 0 Hide
    g-unit1111 , August 19, 2013 10:38 PM
    Quote:
    I'm just glad you guys hate Macs more than you hate Windows 8. Glad to see your core values are solid. Plus 8.1 is a little less of a turd. Macs will always suck.


    Windows 8 does suck, I will completely agree with you there. However, you can actually afford a new Windows PC. This new Mac Pro will be so overpriced that only Fortune 500 companies can afford it. :lol: 
  • 1 Hide
    midnightgun , August 20, 2013 2:52 AM
    This decision is kinda confusing to me... I'm all for the redesigning of pro computers thing, and I am all for using external thunderbolt storage for this class of system because people who buy it can afford that extra money. But the majority of people who will be willing to fork out the money for this thing will know of it's existence already, why would ya pay for ads like this? A normal movie going person is not gonna fork over the money for this, it;s going to be 2, probably more like 3k +. The only thing I can think of is they are gonna use it for notoriety / status symbol for the company (they could probably use the boost in recognition for something new and hip)
  • 1 Hide
    TripGun , August 20, 2013 5:52 AM
    Should have decent performance based on the specs I've seen, but it's ugly, overpriced and only 2% of all users would ever utilize it.
  • 0 Hide
    hitman40 , August 20, 2013 9:07 AM
    Quote:
    Should have decent performance based on the specs I've seen, but it's ugly, overpriced and only 2% of all users would ever utilize it.


    That's funny, cause they never mentioned the price..
  • 0 Hide
    g-unit1111 , August 20, 2013 11:32 AM
    Quote:
    Quote:
    Should have decent performance based on the specs I've seen, but it's ugly, overpriced and only 2% of all users would ever utilize it.


    That's funny, cause they never mentioned the price..


    CNET is speculating that the entry level price will cost more than the current model at $2800 for an entry level system, but could cost as much as $4700 since it utilizes a 12 core CPU, ECC RAM, and high capacity SSDs: http://news.cnet.com/8301-13579_3-57591437-37/how-much-will-apples-new-mac-pro-cost/
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