Thermalright Intros Archon SB-E X2 CPU Cooler
Taking after the existing Thermalright Archon heatsink, the SB-E X2 will feature a slim design of just 53 mm across, making it friendly with RAM kits of any kind. The Archon SB-E X2 also borrows the same eight 6 mm copper heatpipe design from its predecessor, making it just as efficient at dispersing heat. The heatsink is also fully nickel-plated to reduce oxidation, rust and improve overall appearance.
However, the Archon SB-E X2 brings plenty of new features to the table, including the all new VX BTKII mounting system which includes Thermalright's pressure bracket. The pressure bracket allows users to safely increase heatsink pressure between 40 to 70 pounds.
The Thermalright Archon SB-E X2 is equipped with two PWM-controlled TY-141 140 mm silent fans, which are rated at a maximum of 73.6 CFM, while measuring 21 DBA.
The Thermalright Archon SB-E X2 has an MSRP of $99.99, for more information visit the Archon SB-E X2 product page.

Yea most places had the story on November 22
What am I missing here? Please!
When I got my 2500K I had to choose between a Zalman 9900Max B or a Corsair Hydro H100. From every review I have found on the web, the Corsair Hydro H100 is still a bit worse than the 9900Max B and would have cost $120 (at the time) vs $75.
I went with the 9900Max B and its quite and cools my 2500K very well when running full load at 4.5GHz.
The problem with the closed loop coolers is that they can only do so much and compared to this or other high end air coolers, it just doesn't cut it.
It all comes down to surface area of the heat sink. While this maybe thinner, the additional height may have let them add in a few more fins that might have increased the overall surface area to a higher amount. So really, without having a given surface area for this heatsink, it's difficult to tell which would be better until we get that information and test.
Budget all in ones are not worth it. An Antec 620 or H60 only matches the Hyper 212 Evo and costs $20 more.
What am I missing here? Please!
There's nothing that says that plastic water blocks perform better than a strong air fan like the one in the article. You get exactly the same overclocking results and you're not stuck with a noisy radiator. If you want to push beyond 4.5GHz get a real open liquid loop, don't waste money on an H100.
RAM Heatsinks. Read the article brother.
for $89.99 just buy a corsair H80
BENCHMARKS!
The 212 Evo has fewer heat pipes (granted they are direct touch heatpipes and larger heat pipes IIRC) and one les fan which is by itself probably inferior to one of this cooler's fans. The 212 Evo is a great cooler for the money, but it's almost definitely an inferior cooler when price is taken out of the equation. Surface area is just one of many aspects of a cooler's cooling performance and it does not necessarily (not even close to necessarily) define cooling performance by itself.
Why do people still talk about clsed loop coolers as if they're great? The only serious advantage that they have is that they aren't huge chunks of metal. Closed loop water coolers can be more convenient in some situations. Otherwise, they're almsot always inferior to many air coolers with similar prices and often times even compared to much cheaper air coolers.