Asustek may launch value notebooks in 2005

Asustek Computer is likely to launch value notebooks in 2005 to boost its market share - the same strategy it adopted to boost motherboard and graphics card sales, according to market sources.

Asustek chairman Jonney Shih yesterday defended the company's decision to introduce the value motherboards and graphics cards, as it was a way to prevent other vendors from grabbing market share by exercising so-called "destructive innovation" to undermine the market with low-priced products.

Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.