Asustek transforming into major notebook vendor

Asustek Computer aims to ship four million notebooks in 2005, including two million own-brand models and two million OEM/ODM models, according to sources at the motherboard maker.

Asustek's own-brand notebook shipments are expected to reach 1.2 million units this year, double the 600,000 units it shipped in 2003, the sources noted. In addition, notebook sales will account for about 50% of Asustek's total revenues in 2005, compared to 42-45% in 2004, the sources added.

Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.