OEMs Target Miners with RTX 2060 12GB, But Gamers Need It More

RTX 2060 is working in a coal mine
(Image credit: Shutterstock)

Officially, it appears the GeForce RTX 2060 12GB cards are going on sale today. And by "on sale" we mean "sold out unless you're a miner." Perhaps that's a bit unfair, but we asked around in advance of the rumored launch — a launch Nvidia basically didn't comment on or provide any details about — and were repeatedly told that the various graphics card companies weren't planning on sampling the RTX 2060 12GB to reviewers. That's fine on one level, as it's not like this is going to suddenly jump into our list of the best graphics cards, but the whole situation is a bit weird. But then things took a turn for the worst.

One OEM (who shall remain nameless) specifically told me, "This will be more of a mining focused card so HQ is not going to do a big media push on it." Wait, what? A mining-focused RTX 2060 with 12GB of VRAM? How in the hell is that a mining focused card?

Let me explain. We've tested the best GPUs for mining, which mostly means seeing how the various GPUs perform at Ethereum mining — that's still the most profitable option, especially with the latest delay to the proof of stake transition. Ethereum hashing ends up being highly dependent on memory bandwidth. A GPU with twice the memory bandwidth generally can do the ethash calculations twice as fast. Which means the RTX 2060 12GB absolutely shouldn't be a miner focused card, unless the AIBs know they can get more money for it by selling direct to miners.

Nvidia GeForce RTX 2060 FE

(Image credit: Tom's Hardware)
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Jarred Walton
Senior Editor

Jarred Walton is a senior editor at Tom's Hardware focusing on everything GPU. He has been working as a tech journalist since 2004, writing for AnandTech, Maximum PC, and PC Gamer. From the first S3 Virge '3D decelerators' to today's GPUs, Jarred keeps up with all the latest graphics trends and is the one to ask about game performance.

  • -Fran-
    Thanks for writing about this.

    They (nVidia and partners) trying to hide the bleeding dagger, but the floor is already splattered and red. I hope more people realizes that Companies are not your darlings nor your friends. Hold them accountable and don't forget their transgressions.

    Regards.
    Reply
  • Augusstus
    If this is true and not just a made up clickbait triggering article, then at least name said company so we can decide who to boycott.

    Mod Edit - Language
    Reply
  • Eximo
    I assumed these cards were mostly going to end up in OEM systems anyway. Not directly on the market.
    Reply
  • King_V
    That remains the $500 question.

    If only...
    Reply
  • helper800
    King_V said:
    If only...
    500 per is probably the 1000 unit pallet price to a miner.
    Reply
  • cryoburner
    Augusstus said:
    If this is true and not just a made up clickbait triggering article, then at least name said company so we can decide who to boycott.
    Probably all of them, even if only one admitted it. I don't see why they would want to hurt relations with a company they are asking to send them review samples, just because they provided them with a bit of additional information.

    Though really, it makes perfect sense that they wouldn't sample these to reviewers. The 2060 is a nearly 3 year old card at this point, so there isn't going to be a big marketing push for it. And it will most likely perform very similar to the existing 2060 in nearly all of today's games that don't need the extra VRAM at the resolutions a 2060 can handle. The extra VRAM was most likely just added so that they could justify slapping a higher MSRP on the card, more than anything.
    Reply
  • Endymio
    --"One OEM (who shall remain nameless) specifically told me, "This will be more of a mining focused card so HQ is not going to do a big media push on it." Wait, what? A mining-focused RTX 2060 with 12GB of VRAM? How in the hell is that a mining focused card? " --
    I'll translate for you, Jarred. These cards are, like nearly all other products, going to be sold for what the market will bear, rather than the "suggested" MSRP. The OEM knows the reaction from the gamer market will be to whine, complain, screech, browbeat, and threaten them, whereas miners will simply silently fork over payment. If you doubt this, read the above posts ... or the depressingly similar entitlement-mentality posts of prior threads.

    Any gamers who don't like the situation -- you have only yourselves to blame.
    Reply
  • escksu
    Augusstus said:
    If this is true and not just a made up clickbait triggering article, then at least name said company so we can decide who to boycott.

    Mod Edit - Language

    Boycott? It doesn't work. There are just so few GPU manufacturers.... And then, all are the same. If gamers decide to boycott a particular brand, then miners will be more than happy to snap up the additional cards.
    Reply
  • escksu
    Endymio said:
    --"One OEM (who shall remain nameless) specifically told me, "This will be more of a mining focused card so HQ is not going to do a big media push on it." Wait, what? A mining-focused RTX 2060 with 12GB of VRAM? How in the hell is that a mining focused card? " --
    I'll translate for you, Jarred. These cards are, like nearly all other products, going to be sold for what the market will bear, rather than the "suggested" MSRP. The OEM knows the reaction from the gamer market will be to whine, complain, screech, browbeat, and threaten them, whereas miners will simply silently fork over payment. If you doubt this, read the above posts ... or the depressingly similar entitlement-mentality posts of prior threads.

    Any gamers who don't like the situation -- you have only yourselves to blame.

    Yeah. I have to remind everyone that this is a free market and a gaming card is not considered an essential item. This means prices are determined by supply and demand. Be it a miner or gamer, they are just people who wants these card for their own purpose and you cannot say who should have it. So, yes, you have only yourselves to blame.
    Reply
  • Sleepy_Hollowed
    Video card manufacturers are never going to feel any hurt until crypto mining stops, but the video game industry for PCs is going to get hurt pretty bad soon if this keeps up.
    I mean, good, since I’d rather Indies with low GPU requirements get all the money, but it’s going to be a huge impact, this is just not sustainable.
    Reply